# Breaking Down "The 2025 State of the Website Report" Documentation3 minPublished on Jan 10, 2025Updated on ![The state of the Website report 2025 Webflow](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/67812c45ce50dd6d5296d47f_webflow-state-analyses.jpg)Table of contents [ Copied](#)[ ](#)[ ](#)[ ](#) - [H2 Example](#) Use AI to summarize this article[ ChatGPT](#)[ Claude](#)[ Grok](#)[ Perplexity](#)[ Google AI](#)Key pointsIn this article, you’ll find a concise summary of Webflow’s annual report, *“The 2025 State of the Website,”* and our take on its key findings, including trends, challenges, and opportunities for marketing teams. In partnership with the B2B market research agency [Vanson Bourne](https://www.vansonbourne.com/), Webflow surveyed 500 marketing leaders across the US and Canada to produce “*The 2025 State of the Website*”. The findings are a great reminder of the website’s undeniable role, persistent challenges and exciting opportunities. ## 1. The Website: A Powerful Asset With **91% of respondents stating **that their **website drives more revenue than any other marketing channel**, the study highlights a key fact: In today’s crowded digital landscape, websites remain central to building trust, loyalty and growth. But even though companies understand the critical role of websites, many still face challenges. ## 2. Key Challenges: Collaboration & Data Understanding Websites are often described as both the greatest opportunity and the biggest frustration for marketing teams. Two major challenges stand out: - **Collaboration Issues**: 96% believe they could collaborate more effectively with engineers and developers. - **Data Challenges**: 50% identify measuring ROI as their top challenge. Accessing clear reporting and data for decision-making remains a big barrier. Despite these frustrations, marketing teams see opportunities with... ## 3. Opportunities for Growth In 2025, marketing teams are prioritizing **experimentation** (45% plan to prioritize experimentation—a 9% increase from 2024) and, without any surprise, **AI**. AI has emerged as the top investment priority, even surpassing CMS tools in supporting website initiatives. So, with all this context in mind... What do we think? ## 4. Our Takeaways These findings show how **Webflow’s product evolution aligns with market needs:** → Providing full control of HTML, CSS, and JavaScript for building experiential web experiences that build trust and loyalty. → Supporting seamless collaboration through low-code/no-code interface with role management. → Introducing [Analyze](/blog/webflow-analyze-new-native-analysis-tool-integrated-platform) for clear understanding of website data performance and Optimize for AI-powered conversion improvements. [![Logo illustring Webflow as a DXP](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/67812cad0c87c0e8b1a49acb_67812b901b2004191ee2bf16_webflow-dxp.webp)](https://www.digidop.com/webflow) **However, one challenge persists:** ⚠️ Making website-building tools more accessible and [empowering for marketing teams.](/marketing-websites) While Webflow positions itself as a DXP, **89% of teams using DXPs still feel restricted**—though this is better compared to 95% for traditional CMS users. This highlights the continued importance of agencies, freelancers and and the broader Webflow ecosystem to: - **Build better websites** tailored to clients’ needs and knowledge. (CMS-first, component-first, clean frameworks) - **Empower teams **with the right tools and processes. - **Provide valuable feedback** to Webflow product team to keep improving the platform. With all that being said, the combination of marketing teams exploring new solutions and Webflow’s strong product-market fit reinforces our confidence at [Digidop](/) in **the platform’s potential for years to come.** Thank you, [Webflow](/webflow) and Vanson Bourne for sharing this insightful resource. And for anyone interested, here’s the [full report free to download.](https://webflow.com/resources/report/2025-state-of-the-website) [ ](#)![Florian Bodelot](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/678a725470105160732b0a8a_florian-website-vf.webp)Florian BodelotCo-founder[ ](/team/florian-bodelot)[ ](https://fr.linkedin.com/in/florian-bodelot-digidop)[ ](https://twitter.com/florian_bodelot)+1200 readers ## Stay ahead of the curve! Subscribe now for expert insights. 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