--- title: "What happens when you stop Guessing and start Testing?" description: "Discover how Ramify used Webflow, Optibase, and data-driven A/B testing to improve its website conversion rate." canonical: "https://www.digidop.com/blog/how-digidop-helped-ramify-conversion-rate-with-a-b-testing" source: "https://www.digidop.com/blog/how-digidop-helped-ramify-conversion-rate-with-a-b-testing" --- ## Navigation - [Home](https://www.digidop.com/) - [Blog](https://www.digidop.com/blog) # How we helped Ramify increase its Conversion Rate with an A/B Testing Strategy using Optibase Documentation · 2 min · Published on Aug 04, 2025 [Screenshot showing two versions of Ramify’s homepage. The background version features a man standing in an office with the text “Vivez l’expérience banque privée, autrement”. The foreground version displays a cleaner layout with the message “Votre patrimoine, notre expertise”.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68906d835cc73442381cca48_b-v1.jpg) Too often, conversion decisions are based on gut feeling. But this “intuitive” approach leads to many unseen mistakes. Mistakes that directly impact your conversion rate. And in a world where traffic is more expensive, competitive, and complex than ever, improving conversion is more profitable than increasing visitors.\ That’s where a well-executed A/B testing strategy makes all the difference. ## Project Challenges A website redesign, no matter how successful, is still based on assumptions. It’s only once the site is live that you can observe real user behaviors. The challenge here: shifting from an intuitive approach to a continuous optimization strategy, driven by real data and validated through A/B testing. **Tracking**\ 👉 What user events should you track?\ 👉 Which tools combine qualitative (session recordings, heatmaps) and quantitative (funnels, goals) analysis?\ 👉 How do you read this data to make better decisions? **Optimization\** 👉 Prioritize UX hypotheses based on business potential and complexity.\ 👉 Define clear KPIs per test and measure real impact.\ 👉 Quickly implement winning variants and iterate continuously. ## Our Approach with Ramify With Ramify, we structured a 4-phase CRO strategy, combining insights, testing, and rollout. ### Phase 1: Understand & Analyze Before optimizing, you need to understand what actually needs to be optimized. We started by integrating two complementary tracking tools: | Tool | Role | Key Insights | | --- | --- | --- | | Microsoft Clarity | Qualitative behavior analysis | Detected friction zones, scroll behavior, rage clicks | | Google Analytics 4 | Quantitative performance tracking | Measured funnel progression, drop-off rates, traffic cohorts | These insights helped us: - Map user micro-journeys and pinpoint critical friction areas. - Prioritize UX hypotheses by potential impact vs effort required. [Microsoft Clarity heatmap showing most clicked zones on Ramify’s page. “Investor Space” received 33 clicks (7.45%).](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6890a532d2bbd9de4262b7fb_clairty-screen.webp) ### Phase 2: Challenge Conversion Drivers Once key friction points were identified, we launched a series of A/B tests to challenge what could genuinely move the needle. | Focus | Hypothesis | Examples of Variants | | --- | --- | --- | | Wording | Clarify value proposition, reduce cognitive load | More benefit-driven titles (“Start investing today”), contextual microcopy in the funnel | | Reassurance | Build trust at key moments | Guarantee icons, verified reviews, key performance metrics | | CTAs | Improve visibility and drive action | Contrast/color changes, above-the-fold placement, action-driven labels (“Create my plan”) | Each test had clear performance and behavioral KPIs: click-through rate on target elements, funnel progression, final conversion rate, scroll depth, time-on-section, etc. ### Phase 3: Test Execution We selected [Optibase to run the A/B tests](https://www.digidop.com/blog/a-b-test-webflow-optibase) — a lightweight, Webflow-native testing tool: - **Webflow-native integration**: deploy test variants without tech debt or developer bottlenecks. - **Real-time stats**: built-in uplift tracking, p-value, and confidence intervals — GDPR-compliant. - **Budget-friendly**: flexible licenses, perfect for mid/high traffic sites looking to scale testing without blowing the CRO budget. [Screenshot of the Webflow editor showing the “Life Insurance” product page from Ramify’s website, featuring a clear headline, a return simulator button, and visual performance data (total amount and earnings displayed).](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6882280a6d30f417da8e06a2_ab-test.webp) ### Phase 4: Test Results & Iteration **1. Main Navbar CTA: “Explore” vs “Contact”** Which top-of-page CTA drives the most conversions? A/B test on the primary navbar button. [Figma mockup showing two CTA variants in Ramify’s navbar: “Discover Ramify” vs “Talk to an advisor”.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6890a5d0309fed33471be447_test-1-figma.webp) [A/B test results on Ramify’s navbar CTA, comparing “Découvrir” and “Échanger”. The “Découvrir” variant performs better with a 1.21% conversion rate.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6890a6f31802e9cd24565077_test-optibase-1.webp) 📊 *Explore*: 1.21% click rate\ 📊 *Contact*: 0.71% 👉 **Result**: “Explore” became the default CTA across key conversion pages. **2. Hero Header: Static Image vs. Background Video** Which media format captures more attention and drives more header CTA clicks (primary KPI)? Tested on homepage hero. [Figma A/B test mockup on Ramify’s homepage, comparing two hero visuals and different CTA combinations.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6890a61df2ab13bc89dc3298_test-2-figma.webp) [A/B test results in Optibase for the “Home Hero” section on Ramify’s website, comparing two CTA variants. The “Video” version outperforms the current one with a 15% conversion rate vs. 9.3%.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6890a70064be09da846f3626_test-optibase-2.webp) 📊 *Static Image*: 9.37% conversion\ 📊 *Immersive Video*: 15.01% 👉 **Result**: Background video integrated across all high-impact pages. **3. Contact Form CTA: “Investor” vs “Back”** Was the “Investor” CTA being misunderstood as a “Back” button? We noticed abnormal usage of the “Investor” CTA. To test the confusion, we added a dedicated “Back” button. [Visual A/B test for Ramify’s appointment booking page, featuring variations on “Investor Space” and “Discover Ramify” CTAs.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6890a7447d0057d2080196e4_test-3-figma.webp) [A/B test results on the contact page CTA. The “Retour” variant performs significantly better with a 26.94% conversion rate compared to 4.52% for “Investisseur”.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6890a74ff40212cf0d1059e6_test-optibase-3.webp) 📊 *Back*: 26.94% click rate\ 📊 *Investor*: 4.52% 👉 **Result**: Navigation clarified to remove confusion and reduce friction in the contact funnel. ## Conclusion After [Ramify’s global redesign](https://www.digidop.com/cases-studies/ramify), we launched a second phase focused entirely on conversion rate optimization. Thanks to Optibase’s native Webflow integration and solid incoming traffic, we were able to run weekly A/B tests, analyze results in real-time, and iterate quickly. A strategy that enabled Ramify to triple its assets under management (AUM) within one year. **Further CRO Resources:** - [Optimizing Conversions for Growth (Webflow Blog)](https://webflow.com/blog/optimizing-conversions-for-growth) - [Optibase Partner Directory →](https://www.optibase.io/partners) ## About the author Florian Bodelot — Co-founder [Webpage Profile](https://www.digidop.com/team/florian-bodelot) · [LinkedIn Profile](https://fr.linkedin.com/in/florian-bodelot-digidop) · [X/Twitter Profile](https://twitter.com/florian_bodelot) +1200 readers ## Stay ahead of the curve! Subscribe now for expert insights. 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Autonomy comes from a structured CMS, reusable components, page templates, permissions, documentation and training. - **Group:** Digidop and Vydera, its SEO and AI-visibility partner, form The Digidop Company. **Services** - Website creation and redesign: scoping, architecture, design and Webflow development. - [Migration to Webflow](https://www.digidop.com/services/migration) from WordPress, HubSpot CMS, Drupal, Wix, Squarespace or Framer. - Ongoing support: maintenance, improvements, new pages and campaigns. - Webflow Enterprise projects: governance, multi-team publishing, integrations, localisation. - SEO and visibility in AI answers, with Vydera. **Budgets** Published on the [marketing websites page](https://www.digidop.com/marketing-websites), covering consulting, design and development, refined after scoping, excluding third-party tools and SaaS licences: - Marketing website: $10,000–$30,000 - Multilingual website with business integrations across several markets: $30,000–$50,000 - Enterprise web platform: $50,000–$100,000 **Case studies** - [TSE](https://www.digidop.com/cases-studies/tse): an architecture that lets the marketing team launch its own campaigns. - [Orisha](https://www.digidop.com/cases-studies/orisha): a shared architecture for a group with several teams and offerings. - [Ramify](https://www.digidop.com/cases-studies/ramify): a website aligned with an upmarket repositioning. - [Beedeez](https://www.digidop.com/cases-studies/beedeez): migration from HubSpot CMS to Webflow, followed by ongoing evolution. **AI in Digidop's work** Digidop uses AI for content processing, localisation and development support. 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