![AG Conciergerie](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68514c6c2ae86ef301cd95a6_ag-white.svg)

# From brand to website: Digidop supports Groupe Avant-Garde in launching its luxury concierge service

[![](https://cdn.prod.website-files.com/6705382c85d21c496de94fa5/67629165e0133e17b8703f08_play-button.webp)![A smiling man sitting on a couch, wearing a white shirt and a lavalier microphone. The setting is stylish and cozy, with the Avant Garde Groupe and Digidop logos displayed in the bottom left corner of the image.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e668234a910b2278d76466_Benjamin-Collaboration.avif)](#)
- 8weeks to deliver
- 360°branding to development
- 2languages

[Visit website

](https://www.conciergerie-avantgarde.fr/)![Screen featuring the “AG Conciergerie” logo on a textured blue background.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e65608ab940c0564b1fa00_main-AG-conciergerie.jpg)“Digidop has been part of our success, especially after all this years working together.”

![Benjamin Le Maitre](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6850ff325cb09a438b2a45bc_benjamin%20le%20maitre.jpg)Benjamin Le MaitreCEO @Avant-Garde Group[Work with Digidop

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- ![Homepage of AG Conciergerie with a top-view yacht image and a tagline promising effortless luxury services.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e6562b799d5b20ad2757bc_header%20image-AG-conciergerie.avif)
- ![Webpage from AG Conciergerie focusing on personal shopping services, with a luxury car in front of a high-end boutique.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e65648ba19c546697a99f1_image%20card-AG-conciergerie.avif)
- ![Two screenshots from the AG Conciergerie website over a top-down boat background, showcasing the brand’s values and reasons to choose their Paris-based service.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e65668703e2832c5c6f8e7_other%20image-AG-conciergerie-1.avif)

IndustryLuxuryYear2025ServicesBrandingDesignDevelopmentLocalization**Industry:** Luxury / Concierge
**Country:** France
**Year:** 2025
**Company size:** 11–50 employees

Groupe Avant-Garde, a long-standing Digidop client, expanded its business with a new entity: AG Conciergerie. A premium service offering designed to meet the expectations of a specific segment of their clientele.

## Project challenges

For this launch, Benjamin Le Maître, CEO of the group, wanted to move fast — creating a multilingual online presence aligned with luxury standards, in under two months.

## Our Approach: From A to Z

We started from scratch—or nearly. The first workshops laid the foundation: name, logo, art direction, brand energy.

The chosen universe draws from luxury and yachting codes, with a visual identity that’s both elegant and sensorial. We then brought this vision to life in Figma mockups, working closely with AG’s team, who handled the UX writing in parallel.

![Two sections of the AG Conciergerie website showcasing the art of discreet service and premium brand partners like Louis Vuitton, Hermès, and Cartier.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68514de3866efccb0a584ab4_other%20image-AG-conciergerie-3.webp)

We then took full charge of the Webflow development, using GSAP and Lottie animations to deliver a refined, sensorial aesthetic. 

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The site was also integrated into [the Groupe Avant-Garde’s existing multisite ecosystem.](/cases-studies/groupe-avant-garde)

## Deliverables

- A complete brand identity: naming, logo, art direction, and brand book
- A CMS-first Webflow website, built to scale with the offer
- A multilingual interface (FR/EN) via Webflow Localization
- A premium user experience powered by GSAP & Lottie animations
- Full technical SEO & GEO optimization: semantics, structured data, performance

[Launch your brand in under 8 weeks with our Starter offer →](/pricing)

![Mobile version of the AG Conciergerie site with a Ferrari interior in the background. The text highlights the exclusivity of the services.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68514dd949ce4d250c0ba042_other%20image-AG-conciergerie-2.webp)

## Explore more case studies

![Avant-garde group band logo with Benjamin Le Maitre sitting on a sofa in the background](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e65c832c39ba27115a6610_main-ag-groupe.jpg)![](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e65c9a51d39eabfa898279_ag-1.avif)

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Brand Strategy, Rebranding, UX/UI, and Webflow Development

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