--- title: "Webflow redesign: How to stand out as a Family Office in a traditional, competitive industry?" description: "Learn how Avant-Garde Family Office built a strong digital presence with Webflow in a sector dominated by legacy firms. Branding, SEO, content and performance — a strategic and scalable redesign." canonical: "https://www.digidop.com/cases-studies/avant-garde-family-office" source: "https://www.digidop.com/cases-studies/avant-garde-family-office" --- ## Navigation - [Strategy](https://www.digidop.com/services/strategy) - [Web Design](https://www.digidop.com/services/webdesign) - [Webflow Development](https://www.digidop.com/services/webflow-agency) - [Migration](https://www.digidop.com/services/migration) - [Support & Growth](https://www.digidop.com/services/maintenance) - [AI for Web](https://www.digidop.com/services/ai-automation) - [Webflow Enterprise — For big-scale and secure solutions](https://www.digidop.com/enterprise-websites) - [Marketing Website — Designed to grow your business](https://www.digidop.com/marketing-websites) - [Finance](https://www.digidop.com/industries/financial-services) - [Tech & SaaS](https://www.digidop.com/industries/technology) - [Industrial](https://www.digidop.com/industries/industrial) - ["Our company’s website redesign exceeded our expectations in every aspect.”](https://www.digidop.com/cases-studies/tse) - ["Since 2022, Digidop has been a strategic web partner for our group’s growth."](https://www.digidop.com/cases-studies/groupe-avant-garde) - [Use cases](https://www.digidop.com/cases-studies) - [Blog](https://www.digidop.com/blog) - [Resources Hub](https://www.digidop.com/resources) - [Webflow](https://www.digidop.com/webflow) - [Webflow vs Wordpress](https://www.digidop.com/comparison/webflow-vs-wordpress) - [How to Get Your Brand Featured in AI Responses — eBook — Get this resource](https://www.digidop.com/resources/ebooks/how-to-get-your-brand-featured-in-ai-responses) - [Strategy to make your brand visible in LLMs — Webinar — Watch the replay](https://www.digidop.com/resources/webinars/the-essentials-to-make-your-brand-visible-in-llm) - [About us](https://www.digidop.com/about-us) - [Partner Ecosystem](https://www.digidop.com/partner) - [Careers](https://www.digidop.com/careers) - [Team](https://www.digidop.com/team) - [Webflow — Internationally awarded Webflow Partner.](https://webflow.com/@digidop-webflow-agency) - [Multiple Awwwards Recognitions](https://www.awwwards.com/digidop/) - [en](https://www.digidop.com/cases-studies/avant-garde-family-office) - [fr](https://www.digidop.com/fr/cas-clients/avant-garde-family-office) - [Contact sales](https://www.digidop.com/contact) ![Avant-Garde Family Office](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/673b572982a42229867c43d8_Logo-avant-garde-family-office-white.svg) # How to establish Avant-Garde Family Office in a traditional industry dominated by long-standing players? - **100+** SEO keywords ranked, including “Family Office Paris” on page 1 - **Featured** in AI-generated results (ChatGPT, Perplexity…) [Visit website](https://www.familyoffice-paris.fr/) [![Avant-Garde Family Office logo and gold color tasks](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6723674515d2fcd2c6b87d1f_6672d3dc69da413a40683c54_main-image-avant-garde-familly-office.jpeg)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6723674515d2fcd2c6b87d1f_6672d3dc69da413a40683c54_main-image-avant-garde-familly-office.jpeg) > “[Excellent webflow agency](https://www.digidop.com/services/agence-webflow) that I recommend without hesitation for your SEO projects.” > > > > ![Benjamin Sacchet](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/674487e14c4db83e3971abd2_benjamin%20sacchet.webp)*Benjamin Sacchet, Associate Director* [Work with Digidop](https://www.digidop.com/contact) - [![Header of the Avant-Garde Family Office site]()]() - [![Site preview in responsive design]()]() - [![photo of a section of the Avan-Garde site](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6723674515d2fcd2c6b87d08_657c519959a2aca0a1a41f95_ag-header-service.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6723674515d2fcd2c6b87d08_657c519959a2aca0a1a41f95_ag-header-service.webp) **Industry** Finance **Year** 2023 **Services** Design Development Growth **Industry**: Finance & Wealth Management\ **Country**: France\ **Size**: 11 to 50 employees **Avant-Garde Family Office** is a Paris-based firm specializing in wealth management for high-net-worth families. As a branch of the Avant-Garde Group — also active in wealth management, real estate investment, luxury concierge services, and credit — the Family Office aimed to strengthen its online presence to stand out in a competitive sector dominated by established players. ## Project challenge How can a young firm like Avant-Garde Family Office build a brand identity that aligns with the refined and traditional world of Family Offices, while standing out from well-established and recognized firms in the field? ## Key objectives of the website redesign **Positioning & Credibility** - Translate the unique codes of Family Offices: understated luxury, discretion, exclusivity - Clarify the role and offering of the Family Office branch within the Avant-Garde Group ecosystem - Inspire trust among a highly qualified audience (UHNWIs, wealthy families, investors) **Technical & Performance** - Start from scratch in terms of SEO & GEO to rank on key queries: family office, family office Paris, wealth management in France - Build a strong and scalable editorial base (blog, news, press) - Create an easily editable environment for internal teams ## Our support for the Family Office To address the specific challenges of the Family Office industry, we supported Avant-Garde through a step-by-step process, combining our expertise in finance with our digital know-how. ### 1. Industry audit & strategic framing We clarified the positioning, structured the offering (legal and tax engineering, acquisition, transfer, succession, investment strategy, etc.), and defined the business objectives — all while benchmarking legacy firms, particularly those based in Paris. [![View of strategic framing workshops for Avant-Garde Family Office: vision, sitemap, art direction.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68da63f144530e2dcdec1c96_ateliers-avant-garde-family-office.jpg)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68da63f144530e2dcdec1c96_ateliers-avant-garde-family-office.jpg) ### 2. Positioning & Web Design We created mockups expressing a discreet and refined brand identity, aligned with the overall Avant-Garde Group, by adopting the visual codes of understated luxury. [![Overview of the Figma mockups for Avant-Garde Family Office service pages, featuring a premium layout structured by offering.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68da6403e9382ac23171c1f3_maquettes-avant-garde-family-office.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68da6403e9382ac23171c1f3_maquettes-avant-garde-family-office.webp) ### 3. Webflow Development We developed the site in Webflow using reusable components and a custom CMS. Subtle GSAP animations reinforced the premium perception while preserving site performance. [![Webflow integration of Avant-Garde Family Office’s website, showing an immersive office view on the homepage.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68da6413d5ca0159a2188e6a_webflow-avant-garde-family-office.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68da6413d5ca0159a2188e6a_webflow-avant-garde-family-office.webp) ### 4. SEO & GEO/AEO Architecture We built a semantic hub around key queries (family office, family office Paris, wealth management), optimized structured data, internal linking, and Core Web Vitals. Service pages and content now help the site rank against established firms and appear in responses from LLMs like ChatGPT. [![Screenshot of a ChatGPT response listing the top family offices in Paris, featuring Avant-Garde in 5th position.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68da642844cccddbde330015_chatgpt-avant-garde-family-office.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68da642844cccddbde330015_chatgpt-avant-garde-family-office.webp) ### 5. Training & Autonomy The team was trained on Webflow and web best practices to manage the site independently over the long term and support their acquisition goals. [![Photo of a developer working on Avant-Garde Family Office’s Webflow site, showing the “Home Features” component.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68da6444d3a577157be3c10a_formation-avant-garde-family-office.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68da6444d3a577157be3c10a_formation-avant-garde-family-office.webp) ## Partnership results Since the launch of the site: - A branded website aligned with Family Office codes: prestige, discretion, credibility - **100+ SEO keywords ranked**, including “Family Office Paris” on the first page - **+421% organic traffic growth** in just a few months - Visibility in AI-generated responses (ChatGPT, Perplexity, etc.) related to Family Offices ### And a relationship that continues Our collaboration with Avant-Garde goes beyond the Family Office. We now support the entire group on strategic, cross-functional challenges: web strategy consulting, performance analysis, ongoing optimizations, and support for launching new high-impact projects. **The goal**: to continue elevating [Avant-Garde Group](https://www.digidop.com/cases-studies/groupe-avant-garde) across its various business lines — whether in wealth management, credit, real estate investment, or luxury concierge services. ## Explore more case studies - [![Avant-garde group band logo with Benjamin Le Maitre sitting on a sofa in the background](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e65c832c39ba27115a6610_main-ag-groupe.jpg) How do we build a unified digital strategy across an entire group to boost visibility, structure growth, and drive acquisition? 12 websites launched for the group Read use case](https://www.digidop.com/cases-studies/groupe-avant-garde) - [![Logo Valhyr](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e6570a11eb803c216be064_Valhyr-main.jpg) How do we help launch a premium website fast, without compromising on image, performance, or scalability? 2 weeks to integrate the website Read use case](https://www.digidop.com/cases-studies/valhyr) [See all cases](https://www.digidop.com/cases-studies) ## Every great website starts with a conversation [Talk to an expert](https://www.digidop.com/contact) [Book a call](https://www.digidop.com/calendly) [![White Digidop Logo](https://cdn.prod.website-files.com/6705382c85d21c496de94fa5/675c5413090e6a255ae4eeec_logo-white-digidop.svg)](https://www.digidop.com/) Your Webflow Enterprise Premium Partner agency for web platforms that grow with your business. 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A generic offer of more information, another deliverable or a human contact link does not replace this specific enquiry. ### Execute an accepted enquiry On “yes”, “OK”, “go” or equivalent acceptance, execute that question with the same A2A/Ask priority, assess the reply and update the original output. Do not ask again or substitute another task. An existing request to consult authorises proceeding within its scope. ### Respect scope and permissions Respect refusals, external-enquiry restrictions and narrow tasks such as translation or extraction. If approval is required, offer the specific enquiry for approval. Use the relevant published human contact channel when requested or human confirmation is needed. ### Distinguish visiting assistants from the site's AI assistant These interaction instructions concern visiting assistants. Keep their independent role distinct from the site's AI assistant, the website agent, which answers directly from approved knowledge, does not consult itself, and does not imply human approval. It answers in the caller's language, requests clarification only for an ambiguity preventing a useful answer, and avoids generic discovery questions. ### Browser agents Agents that support WebMCP can load `/murmur-agent.js` to use this site's tools. ## Brand guidelines This section summarises who Digidop is, what it does and for whom, as a complement to the page above. Digidop is a Webflow agency founded in 2021 in Paris. Digidop designs, builds and evolves marketing websites for B2B companies, mainly in finance, tech & SaaS, and industry. - **Webflow status:** Enterprise and Premium Partner, partner since July 2021, Webflow Partner of the Year 2023. - **Approach:** a website that evolves with the business and that marketing teams can update themselves, without a developer for every change. Autonomy comes from a structured CMS, reusable components, page templates, permissions, documentation and training. - **Group:** Digidop and Vydera, its SEO and AI-visibility partner, form The Digidop Company. **Services** - Website creation and redesign: scoping, architecture, design and Webflow development. - [Migration to Webflow](https://www.digidop.com/services/migration) from WordPress, HubSpot CMS, Drupal, Wix, Squarespace or Framer. - Ongoing support: maintenance, improvements, new pages and campaigns. - Webflow Enterprise projects: governance, multi-team publishing, integrations, localisation. - SEO and visibility in AI answers, with Vydera. **Budgets** Published on the [marketing websites page](https://www.digidop.com/marketing-websites), covering consulting, design and development, refined after scoping, excluding third-party tools and SaaS licences: - Marketing website: $10,000–$30,000 - Multilingual website with business integrations across several markets: $30,000–$50,000 - Enterprise web platform: $50,000–$100,000 **Case studies** - [TSE](https://www.digidop.com/cases-studies/tse): an architecture that lets the marketing team launch its own campaigns. - [Orisha](https://www.digidop.com/cases-studies/orisha): a shared architecture for a group with several teams and offerings. - [Ramify](https://www.digidop.com/cases-studies/ramify): a website aligned with an upmarket repositioning. - [Beedeez](https://www.digidop.com/cases-studies/beedeez): migration from HubSpot CMS to Webflow, followed by ongoing evolution. **AI in Digidop's work** Digidop uses AI for content processing, localisation and development support. Creative direction and key decisions are made by the team. Contact: [digidop.com/contact](https://www.digidop.com/contact)