---
title: "Club Patrimoine - Complete Technical Redesign of the Webflow Site"
description: "Discover the complete technical overhaul of Club Patrimoine's Webflow site: a significant improvement in performance and user experience for SEO!"
canonical: "https://www.digidop.com/cases-studies/club-patrimoine"
source: "https://www.digidop.com/cases-studies/club-patrimoine"
---

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Club Patrimoine

# Club Patrimoine - Complete technical overhaul of the Webflow site identical to the original.

- **+30** Google performance points earned
- **+9000** items in the CMS migrated
- **2** intervention weeks

[Visit website](https://www.clubpatrimoine.com/)

[![Bluish background with the Club Patrimoine logo in white.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e661845532750c3735f9b7_club-patrimoine-VF.jpg)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e661845532750c3735f9b7_club-patrimoine-VF.jpg)

## Client testimonial

> Club Patrimoine has engaged Digidop for a technical overhaul mission, which was successfully completed. Special thanks to Thibaut and Thomas for their friendliness, pedagogical approach, proactive attitude, understanding of the needs, and responsiveness. In short, a top-notch support! A special mention for the ease of communication, the tools used, and the delivery of optimizations, allowing us to highlight the before/after intervention, which is super practical to realize the work done and to present the project internally. I highly recommend!
>
>
>
> Jennifer Favrot, Digital Project Manager, Club Patrimoine

[Work with Digidop](https://www.digidop.com/contact)

- [![Photo of a page from the Club Patrimoine website with several blog articles on the finance theme.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e6619e8425e728d6b23f34_club-patrimoine-fonds-finance.avif)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e6619e8425e728d6b23f34_club-patrimoine-fonds-finance.avif)
- [![Photo of the performance results of a Lighthouse analysis of the Club Patrimoine website.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e661b3d1d9e82e38a3663f_google-lighthouse-club-patrimoine.avif)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e661b3d1d9e82e38a3663f_google-lighthouse-club-patrimoine.avif)
- [![CMS Webflow du site Club Patrimoine avec 8000 items](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e661ca08cbf56d8eecb2d9_CMS-club-patrimoine.avif)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e661ca08cbf56d8eecb2d9_CMS-club-patrimoine.avif)

**Industry**
Finance

**Year**
2024

**Services**
- Migration
- Growth
- Development
- Automation
- Enterprise

## Project Context

**Club Patrimoine** is an essential media outlet for heritage professionals, including **wealth management advisors**, **family offices**, **asset managers**, **notaries**, and **lawyers**. To enhance user experience and performance on its Webflow site, Club Patrimoine sought the expertise of **Digidop** for a complete technical overhaul.

With **over 9000 items in the CMS** and significant technical debt amassed over the last two years, Club Patrimoine faced severe performance issues.

[![Google Lighthouse analysis of Club Patrimoine's site before Digidop's Webflow intervention](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672365dac5778d0245d0cc46_66d5b1f44efba427e76cdb4f_66d5b1a5a46ddae415ceae1a_club-patrimoine-performance-light-house-0.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672365dac5778d0245d0cc46_66d5b1f44efba427e76cdb4f_66d5b1a5a46ddae415ceae1a_club-patrimoine-performance-light-house-0.webp)

_Google Lighthouse Analysis - Before intervention_

## First Intervention: Bug Fixes and Optimization

### Details of the Intervention

Initially, the Club Patrimoine team engaged **Digidop** to address issues on its existing website. The main tasks were as follows:

- **Bug Fixes**: Resolution of technical issues affecting navigation and site interface.
- **Performance Optimization**: Improvement of loading times and overall fluidity (image compression, correction of initial development, etc.).
- **Reduction of Bandwidth Consumption**: The site was consuming over 150GB per day.
- **SEO Improvement**: Optimization of the site's organic search visibility (structured data, titles, meta descriptions, etc.).

### Results

- **Bandwidth**: Reduced from 150GB to 25GB per day
- **Performance +24%** with a Google Lighthouse score of 78/100
- **Best Practices** **+56%** with a Google Lighthouse score of 56/100
- **Accessibility +5.8%** with a Google Lighthouse score of 90/100

[![Google Lighthouse analysis of Club Patrimoine's site after technical SEO optimizations by Digidop](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672365dac5778d0245d0cc43_66d705015db21c3b9ca7ab5e_66d704d9a6e0abe1324703e2_club-patrimoine-performance-light-house-1.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672365dac5778d0245d0cc43_66d705015db21c3b9ca7ab5e_66d704d9a6e0abe1324703e2_club-patrimoine-performance-light-house-1.webp)

_Google Lighthouse Analysis - After technical optimization_

> Discover our [Webflow maintenance services](https://www.digidop.com/services/maintenance)

## Second Intervention: Complete Technical Redesign of the Webflow Site

Following this successful first intervention, **Club Patrimoine** decided to entrust **Digidop** with the **total technical redesign** of its Webflow site. The primary goal was to **replicate the site exactly** while enhancing certain UX/UI aspects and integrating **best development practices**.

### Redesign Objectives

- **Improvement of UX/UI**: Modernization of design for more intuitive navigation and better user experience.
- **Optimized Performance**: Development using the Client-First methodology and web best practices for a maintainable and high-performing site.
- **Adherence to SEO Standards**: Implementation of advanced techniques to ensure better rankings in search results.

### Digidop's Tasks

Here's an overview of the main tasks performed during this engagement:

#### 1. Redesign of Key Sections

We undertook the **redesign** of several strategic sections to enhance their design and functionality:

- **Hero Header of the Homepage**: We revised the UX of this section to highlight the H1, followed by the carousel of featured content.
- **"Content" Page**: Updated for clearer presentation of video and podcast content (with these elements featured prominently on the page).
- **"Agenda" Page**: Redesign for better visibility of upcoming and past events.

#### 2. Technical and SEO Optimizations

To guarantee optimal performance, we carried out several technical and SEO optimizations:

- **Webflow Optimizations**: Improved the development structure for a faster and more efficient site in accordance with Google’s recommendations.
- **Asset Compression**: Compressed over 10,000 images in the CMS to WebP and AVIF formats.
- **SEO Integrations**: Integrated structured data, allowing for Alt Text, titles, and meta descriptions management for the content.
- **Bandwidth Optimization**: We reduced bandwidth consumption from 25GB (after our first intervention) per day to 5GB per day. Check out our full article to learn how to [optimize bandwidth consumption for your Webflow project](https://www.digidop.com/blog/reduce-webflow-bandwidth-consumption).

#### 3. Complete Migration of the CMS from the Old Project to the New One

The CMS of the old Club Patrimoine project included a dozen collections and over **9000 items** in total. There was a significant technical challenge in migrating all this data to the new project without errors.

We optimized the editing process in the new CMS and successfully imported all content from Club Patrimoine's CMS without data loss.

[![Webflow CMS import function](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672365dac5778d0245d0cc3d_66d6ff0f1838b2cb815b4f93_66d6fef5285159acc310f6b5_import-csv-content-cms-club-patrimoine.avif)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672365dac5778d0245d0cc3d_66d6ff0f1838b2cb815b4f93_66d6fef5285159acc310f6b5_import-csv-content-cms-club-patrimoine.avif)

[![CMS of Club Patrimoine](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672365dac5778d0245d0cc2a_66d6fdf041a26210a5f38092_66d6fdb30b182b12485202e9_club-patrimoine-cms.avif)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672365dac5778d0245d0cc2a_66d6fdf041a26210a5f38092_66d6fdb30b182b12485202e9_club-patrimoine-cms.avif)

Moreover, the migration of over **4000 301 redirects** was also successfully completed.

#### 4. Training on Webflow Editing

In addition to technical interventions, we provide personalized strategic support:

- **Advice on Page Design**: Assistance in strategic thinking for optimal content organization.
- **Webflow Training**: Training sessions to enable the Club Patrimoine team to manage the site independently.

#### 5. Support for Future Tasks

After these two interventions, our collaboration with the Club Patrimoine team does not end. The goal is to continue improving the website by adding new pages and revisiting the structure and design of existing ones.

Thus, we continue to work on specific needs for this dynamic project.

### Results and Benefits

Thanks to our ongoing intervention and continuous optimizations, Club Patrimoine's Webflow site has become:

- **More Efficient**: Reduced loading times: **+30 points in Google Lighthouse performance gained**
- **Better Ranked**: Notable increase in organic traffic due to SEO optimizations.
- **More Attractive**: A modernized design and smooth navigation for an enhanced user experience.

[![Google Lighthouse analysis of Club Patrimoine's site after the complete technical redesign by Digidop](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672365dac5778d0245d0cc4a_66d5b2f664ca1f26a585603f_66d5b2b50d9cbfb8dfc14928_club-patrimoine-performance-light-house-0-2.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672365dac5778d0245d0cc4a_66d5b2f664ca1f26a585603f_66d5b2b50d9cbfb8dfc14928_club-patrimoine-performance-light-house-0-2.webp)

_Google Lighthouse Analysis - After complete technical redesign_

Our collaboration with **Club Patrimoine** aims to maximize visitor engagement and enhance the **online presence** of the media outlet, while ensuring effective maintenance and continuous improvement of the site.

## Explore more case studies

- [![Logo 123 investment managers](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e65d1f6c0a70fabbdb2986_main%2520image%2520123im.jpg)How did 123 IM reduce its annual website management costs by 96%, while gaining autonomy and improving SEO performance?](https://www.digidop.com/cases-studies/123-im)

  **x70** increase in SEO traffic

  [Read use case](https://www.digidop.com/cases-studies/123-im)
- [![AI-generated image illustrating Ramify’s premium brand identity with an executive overlooking the Paris skyline from a modern office.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6a5cefa31489b0d66f95ff65_Ramify-main.jpg)How we support Ramify's move upmarket, from an investment startup to a private banking player?](https://www.digidop.com/cases-studies/ramify)

  **+43%** high-ticket lead conversion

  [Read use case](https://www.digidop.com/cases-studies/ramify)

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