---
title: "Redesign of the Coudac Group website by Digidop"
description: "Discover how we helped the Coudac group (founded by Théo Lion) gain visibility, autonomy, and credibility online."
canonical: "https://www.digidop.com/cases-studies/coudac"
source: "https://www.digidop.com/cases-studies/coudac"
---

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![Coudac](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/673b55030289c18879fe3877_logo-coudac-white.svg)

# From design to development, Digidop supported Groupe Coudac in the complete redesign of its website on Webflow.

- #1 SEO position for the keyword “agence ads”.
- 360° Full-scope delivery
- 100% of content updates now handled in-house by the marketing team

[Visit website](https://www.coudac.com/)

[![Coudac logo with bluish background](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e662a52e0fba0f3d920ed0_coudac.jpg)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e662a52e0fba0f3d920ed0_coudac.jpg)

“Thx Digidop for the work”

![Théo Lion](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/67238edd0d9b533091c72fc0_660d0fe22f4c8b8e0b8bda71_theo-lion.webp) Théo Lion\
CEO @coudac

[Work with Digidop](https://www.digidop.com/contact)

- [![Screenshot of the header of the homepage of Coudac (Théo Lion)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e662be1255ac034abe9934_coudac-header.avif)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e662be1255ac034abe9934_coudac-header.avif)
- [![Photo of Théo Lion with a microphone in hand on the About Us page of Coudac.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e662d40b71fea9d719a015_coudac-about-us.avif)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e662d40b71fea9d719a015_coudac-about-us.avif)
- [![Bento images from the Coudac agency website](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e662e7a42d355525ff5171_Visuel-2.avif)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e662e7a42d355525ff5171_Visuel-2.avif)

**Industry**
Agences & Conseil

**Year**
2024

**Services**
Branding
Design
Development
Migration

**Industry**: Growth Marketing & E-commerce\
**Country**: France\
**Year**: 2024\
**Company size**: 50+ employees\

Experiencing strong growth and having recently acquired several agencies, Coudac evolved from a single agency into a full-fledged group. A strategic shift that was no longer reflected in their website. It needed a complete overhaul — to structure the group’s offers, embody its new brand identity, showcase the content being produced, and generate new leads through SEO.

## Project Challenges

How do we reposition Coudac’s web presence, support its scale-up phase, and give internal teams more autonomy with a CMS-first Webflow site?

## Project Goals

**Marketing**

- Reposition Coudac as a group — not just a single agency
- Create a content platform to boost CEO Théo Lion’s personal branding (videos, podcasts, press coverage, etc.)
- Clarify the group’s service offerings and give visibility to each entity

**Technical**

- Empower the marketing teams with more autonomy
- Set up a scalable CMS for streamlined content publishing
- Ensure high technical performance and optimized SEO

## Our Approach

Our collaboration followed three main phases — [from strategy to Webflow integration.](https://www.digidop.com/services/webflow-agency)

**Phase 1: Brand Direction & Visual Exploration**

After initial discovery workshops, we created visual projections to explore different creative directions and lay the foundations of the site’s future identity. Multiple creative concepts were explored.

[![Showcase of four homepage versions for Coudac in Figma, exploring various creative directions with a blue identity, key stats, and client use cases highlighted.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6884b0db72116e4c8a0bf4d8_coudac-look.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6884b0db72116e4c8a0bf4d8_coudac-look.webp)

‍\

**Phase 2: Web Design & CMS Architecture**

Once the direction was validated, we translated it into full Figma mockups.

[![Screenshot of the Figma workspace showing the Coudac website project, including sections like “Home,” “Groupe,” “Support,” and “Tracking,” with multiple users collaborating live.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6884b0f18c36de15c22e01d8_figma-coudac.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6884b0f18c36de15c22e01d8_figma-coudac.webp)

**Phase 3: Webflow Development**

We then handled the full Webflow build, applying precise animations and connecting everything to a structured CMS.

[![The agencies of the Coudac group (Labo, Linker, Netcord...)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6723668d48483099f18c2508_6605c20ec0af318beaf9bd14_Visuel-3.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6723668d48483099f18c2508_6605c20ec0af318beaf9bd14_Visuel-3.webp)

### Deliverables, Results & Handover

- A full brand book and UX/UI design aligned with the group’s new positioning
- A CMS-first Webflow site, built to scale with the internal team’s needs
- Full technical SEO optimization: semantic structure, performance, structured data

[![Screenshot of a well-organized Webflow CMS](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6723668d48483099f18c2500_6605c8bb8dd46052adcc957c_coudac-x-digidop.design.webflow.com__locale%253Dfr-FR%2526pageId%253D65f07d2a45e39ddd79334758.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6723668d48483099f18c2500_6605c8bb8dd46052adcc957c_coudac-x-digidop.design.webflow.com__locale%253Dfr-FR%2526pageId%253D65f07d2a45e39ddd79334758.webp)

A scalable CMS that is easy to manage by the group's marketing teams.

[![Screenshot of the Coudac Media](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6723668d48483099f18c2505_6605c8848dd46052adcc6322_coudac-x-digidop.webflow.io_media.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6723668d48483099f18c2505_6605c8848dd46052adcc6322_coudac-x-digidop.webflow.io_media.webp)

> And already some concrete SEO results: *#1 ranking on Google within 12 months* for the strategic keyword “agence ads”

[![Screenshot of a Google search for “agence ads,” showing Coudac ranking second in organic results with the tagline “The next-generation ads agency.”](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6884b17af8935a7a0b6e37dc_agence-ads.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6884b17af8935a7a0b6e37dc_agence-ads.webp)

SEO strategic keyword

Today, Coudac manages its website independently or with the support of freelancers.

> [Ready to scale your growth with our Growth Support →](https://www.digidop.com/pricing)

## Explore more case studies

- [![Flomodia logo](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e66318963a2a2b02c4e2ae_main-flomo.jpg)**How to use Webflow to easily distribute your content and create an Inbound acquisition strategy?**\
  x1 Awwwards Honorable Mention\
  Read use case](https://www.digidop.com/cases-studies/flomodia)
- [![Forest photo and drone with Morfo logo](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672368c515d2fcd2c6ba2bf4_6672c55b15b3197beaca86e4_morfo-new-drone.jpeg)**Making a complex reforestation technology accessible while supporting the international growth of a Green Tech company**\
  +€8M raised since the new website went live\
  Read use case](https://www.digidop.com/cases-studies/morfo)

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## Structured Data

```json
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```
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```

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**Case studies**
- [TSE](https://www.digidop.com/cases-studies/tse): an architecture that lets the marketing team launch its own campaigns.
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- [Ramify](https://www.digidop.com/cases-studies/ramify): a website aligned with an upmarket repositioning.
- [Beedeez](https://www.digidop.com/cases-studies/beedeez): migration from HubSpot CMS to Webflow, followed by ongoing evolution.

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