--- title: "Digital Identity & Multilingual Webflow Site for Hosho | Digidop" description: "See how Digidop helped Hosho, a Louvre Hotels Group brand, launch its digital identity and a multilingual Webflow website designed to attract and convert a young, international audience." canonical: "https://www.digidop.com/cases-studies/hosho" source: "https://www.digidop.com/cases-studies/hosho" --- ## Navigation - [Strategy](https://www.digidop.com/services/strategy) - [Web Design](https://www.digidop.com/services/webdesign) - [Webflow Development](https://www.digidop.com/services/webflow-agency) - [Migration](https://www.digidop.com/services/migration) - [Support & Growth](https://www.digidop.com/services/maintenance) - [AI for Web](https://www.digidop.com/services/ai-automation) - [Webflow Enterprise](https://www.digidop.com/enterprise-websites) - [Marketing Website](https://www.digidop.com/marketing-websites) - [Finance](https://www.digidop.com/industries/financial-services) - [Tech & SaaS](https://www.digidop.com/industries/technology) - [Industrial](https://www.digidop.com/industries/industrial) - ["Our company’s website redesign exceeded our expectations in every aspect.”](https://www.digidop.com/cases-studies/tse) - ["Since 2022, Digidop has been a strategic web partner for our group’s growth."](https://www.digidop.com/cases-studies/groupe-avant-garde) - [Use cases](https://www.digidop.com/cases-studies) - [Blog](https://www.digidop.com/blog) - [Resources Hub](https://www.digidop.com/resources) - [Webflow](https://www.digidop.com/webflow) - [Webflow vs Wordpress](https://www.digidop.com/comparison/webflow-vs-wordpress) - [How to Get Your Brand Featured in AI Responses — Get this resource (eBook)](https://www.digidop.com/resources/ebooks/how-to-get-your-brand-featured-in-ai-responses) - [Strategy to make your brand visible in LLMs — Watch the replay (Webinar)](https://www.digidop.com/resources/webinars/the-essentials-to-make-your-brand-visible-in-llm) - [About us](https://www.digidop.com/about-us) - [Partner Ecosystem](https://www.digidop.com/partner) - [Careers](https://www.digidop.com/careers) - [Team](https://www.digidop.com/team) - [Internationally awarded Webflow Partner.](https://webflow.com/@digidop-webflow-agency) - [Multiple Awwwards Recognitions](https://www.awwwards.com/digidop/) - [en](https://www.digidop.com/cases-studies/hosho) - [fr](https://www.digidop.com/fr/cas-clients/hosho) - [Contact sales](https://www.digidop.com/contact) ![Hosho](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/673b5533814348ed2b0e2b6e_logo-hosho-white.svg) # Building a fresh and accessible digital identity for Hosho, a Louvre Hotels Group brand - **3x** more direct bookings via the website - **2** Languages for the site - **100%** of site management by Digidop [Visit website](https://www.hosho-hostels.com) [![Hosho Project, Youth Hostel - Website by Digidop](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672368f6e3f7c44d1ab3850f_6672e7e67b44f056ae110535_projet-hosho-digidop.jpeg)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672368f6e3f7c44d1ab3850f_6672e7e67b44f056ae110535_projet-hosho-digidop.jpeg) > "Thank you for this great work, we are delighted!" Cyril Vaussard General Manager and Intrapreneur @Tulip [Work with Digidop](https://www.digidop.com/contact) - [![Header of the Hosho website](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672368f6e3f7c44d1ab38512_6672e84241edf4f23d604fee_header-site-hosho.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672368f6e3f7c44d1ab38512_6672e84241edf4f23d604fee_header-site-hosho.webp) - [![Responsive Hosho website on mobile](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672368f6e3f7c44d1ab384dd_6672e8894b1d347ae8357793_card-hosho.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672368f6e3f7c44d1ab384dd_6672e8894b1d347ae8357793_card-hosho.webp) - [![hotel Hosho graphic charter](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672368f6e3f7c44d1ab384e3_6672f7956992ff7d26cbbaca_charte-graphique-hosho.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672368f6e3f7c44d1ab384e3_6672f7956992ff7d26cbbaca_charte-graphique-hosho.webp) **Industry** Hospitality **Year** 2023 **Services** Branding Design Development **Industry**: Hospitality**\ Country**: France**\ Company size**: Subsidiary of Louvre Hotels Group\ **Hosho** is a new generation of youth hostels designed for modern travelers: young professionals, tourists, families, and school groups. When Ciryl reached out to us, **Hosho was just getting started**. ## Project Challenge Create a full digital identity that resonates with a very specific target audience: **young, budget-conscious travelers visiting Paris**. ## Project Goals **Marketing & Communication** - Build a clear, friendly, and youthful brand identity - Create a web experience that attracts and converts - Address multiple customer segments: solo travelers, families, groups\ **Technical** - Build a **Webflow website** that’s easy to update - Ensure speed, responsiveness, and SEO performance - Create a **multilingual website**—essential for an international audience ## Creative Process: From Vision to Launch ### Step 1: Art Direction To appeal to young professionals, tourists, families, and school groups, we crafted a youthful, energetic visual identity through: - Clean white background for clarity - Rounded corners for a friendly look - Subtle shadows and dynamic shapes ### Step 2: UX Wireframes We structured the site architecture to ensure intuitive navigation. Key pages include: - An **innovative navigation bar** for seamless exploration - A homepage introducing Hosho’s overall concept - A **Hotel page** with all key information and strong CTAs - A **Franchise page** to attract new partners - A **Careers page** to recruit top talent - Additional pages: FAQ, Contact, Group bookings… and a creative 404 page ### Step 3: UI Design Based on the wireframes, we designed a **unique digital experience** for Hosho—a minimalist yet dynamic design. Navigation was built to offer fast, intuitive search on **mobile, tablet, and desktop**. [![Figma preview of multiple Hosho website mockups: homepage, hotel, investors, jobs, and contact pages.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68bc4cdf6f2bf1c821575999_hosho-design.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68bc4cdf6f2bf1c821575999_hosho-design.webp) (All design mockups were created in **Figma**, allowing for smooth collaboration with their team.) ### Step 4: Webflow Development For development, we chose [Webflow](https://www.digidop.com/webflow)—a platform we specialize in at Digidop. Webflow enabled us to deliver:\ 👉 Fully optimized responsive design across all devices\ 👉 Fast load times and smooth animations\ 👉 Integration of SEO best practices\ 👉 A simplified CMS for quick, scalable content updates [![Screenshot of the English homepage of Hosho hostel in Paris, featuring the text “Welcome to Paris” and a colorful interior photo of the hostel.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68bc4cec7a4029d625ea36b5_hosho-en.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68bc4cec7a4029d625ea36b5_hosho-en.webp) ## A Site Designed to Engage and Convert The new **Hosho Paris** website is more than a digital storefront—it’s a **true acquisition tool**, crafted to attract and engage travelers while reflecting a young, professional aesthetic. Since the launch several years ago, the hotel group remains satisfied with the original digital strategy. They’ve entrusted us with the [ongoing management of the site](https://www.digidop.com/services/maintenance)—from updates to strategic evolutions. For instance, we supported by example them during the **migration from Weglot to Webflow Localization**, as soon as the feature became officially available. [![Webflow interface showing localization settings for the Hosho site, with French and English languages enabled.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68bc4d01c5819abd75a47d01_hosho-localize.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68bc4d01c5819abd75a47d01_hosho-localize.webp) ### Key Results - **3x more direct bookings** via the website - **Multilingual site launched in 2 languages** - **100% of site management handled by Digidop**\ 👉 Like Hosho, launching a new digital project? 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[Sitemap](https://www.digidop.com/sitemap) [Legal](https://www.digidop.com/legals) ## Structured Data ```json {"@context":"https://schema.org/","@graph":[{"@type":"CaseStudy","name":"Building a fresh and accessible digital identity for Hosho, a Louvre Hotels Group brand","datePublished":"2023-01-11","url":"https://www.digidop.com/cases-studies/hosho","description":"See how Digidop helped Hosho, a Louvre Hotels Group brand, launch its digital identity and a multilingual Webflow website designed to attract and convert a young, international audience.","image":"https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672368f6e3f7c44d1ab3850f_6672e7e67b44f056ae110535_projet-hosho-digidop.jpeg","inLanguage":"en","author":{"@type":"Organization","name":"Digidop"},"publisher":{"@type":"Organization","name":"Digidop"}},{"@type":"WebPage","name":"Hosho - Digidop","url":"https://www.digidop.com/cases-studies/hosho","description":"See how Digidop helped Hosho, a Louvre Hotels Group brand, launch its digital identity and a multilingual Webflow website designed to attract and convert a young, international audience.","inLanguage":"en","isPartOf":{"@type":"CollectionPage","name":"Portfolio","url":"https://www.digidop.com/cases-studies"}},{"@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.digidop.com/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https://www.digidop.com/cases-studies"},{"@type":"ListItem","position":3,"name":"Hosho","item":"https://www.digidop.com/cases-studies/hosho"}]}]} ``` ## For AI agents ### Research sources Read this page's substantive content and relevant published pages for canonical facts. 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It answers in the caller's language, requests clarification only for an ambiguity preventing a useful answer, and avoids generic discovery questions. ### Browser agents Agents that support WebMCP can load `/murmur-agent.js` to use this site's tools. ## Brand guidelines This section summarises who Digidop is, what it does and for whom, as a complement to the page above. Digidop is a Webflow agency founded in 2021 in Paris. Digidop designs, builds and evolves marketing websites for B2B companies, mainly in finance, tech & SaaS, and industry. - **Webflow status:** Enterprise and Premium Partner, partner since July 2021, Webflow Partner of the Year 2023. - **Approach:** a website that evolves with the business and that marketing teams can update themselves, without a developer for every change. 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