--- title: "Les BerThoM - Redesign of WordPress site to Webflow for bars" description: "Discover how we helped Les BerThoM, an authentic bar chain, enhance its online experience by redesigning its website from WordPress to Webflow." canonical: "https://www.digidop.com/cases-studies/les-berthom" source: "https://www.digidop.com/cases-studies/les-berthom" --- ## Navigation - [Strategy](https://www.digidop.com/services/strategy) - [Web Design](https://www.digidop.com/services/webdesign) - [Webflow Development](https://www.digidop.com/services/webflow-agency) - [Migration](https://www.digidop.com/services/migration) - [Support & Growth](https://www.digidop.com/services/maintenance) - [AI for Web](https://www.digidop.com/services/ai-automation) - [Webflow Enterprise — For big-scale and secure solutions](https://www.digidop.com/enterprise-websites) - [Marketing Website — Designed to grow your business](https://www.digidop.com/marketing-websites) - [Finance](https://www.digidop.com/industries/financial-services) - [Tech & SaaS](https://www.digidop.com/industries/technology) - [Industrial](https://www.digidop.com/industries/industrial) - [“Our company’s website redesign exceeded our expectations in every aspect.”](https://www.digidop.com/cases-studies/tse) - [“Since 2022, Digidop has been a strategic web partner for our group’s growth.”](https://www.digidop.com/cases-studies/groupe-avant-garde) - [Use cases](https://www.digidop.com/cases-studies) - [Blog](https://www.digidop.com/blog) - [Resources Hub](https://www.digidop.com/resources) - [Webflow](https://www.digidop.com/webflow) - [Webflow vs Wordpress](https://www.digidop.com/comparison/webflow-vs-wordpress) - [How to Get Your Brand Featured in AI Responses — Get this resource — eBook](https://www.digidop.com/resources/ebooks/how-to-get-your-brand-featured-in-ai-responses) - [Strategy to make your brand visible in LLMs — Watch the replay — Webinar](https://www.digidop.com/resources/webinars/the-essentials-to-make-your-brand-visible-in-llm) - [About us](https://www.digidop.com/about-us) - [Partner Ecosystem](https://www.digidop.com/partner) - [Careers](https://www.digidop.com/careers) - [Team](https://www.digidop.com/team) - [Internationally awarded Webflow Partner.](https://webflow.com/@digidop-webflow-agency) - [Multiple Awwwards Recognitions](https://www.awwwards.com/digidop/) - [en](https://www.digidop.com/cases-studies/les-berthom) - [fr](https://www.digidop.com/fr/cas-clients/les-berthom) - [Contact sales](https://www.digidop.com/contact) ![Les BerThoM](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/673b765d663267a5576e38d1_logo-les-berthom-white.svg) # Les BerThoM - Webflow Development for an Authentic Bar Chain - **+15** bars throughout France - **20** years of existence - **100%** original [Visit website](https://www.lesberthom.com/) [![Project Les BerThoM](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6723689fff67a34801028b9e_6673e0afa457871f333384a7_main-les-berthom.jpeg)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6723689fff67a34801028b9e_6673e0afa457871f333384a7_main-les-berthom.jpeg) > "Very good experience with the entire Digidop team for a showcase site redesign. The agency was recommended to me, and they really delivered! From graphic design to development on Webflow and the back-and-forth before the launch, everything went very smoothly. 5-star service ⭐️⭐️⭐️⭐️⭐️" > > > > ![Romain Pagnoud](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6723920ee5be5d2a727c9df8_64760069e93084646c9eebb2_640b902510f75f66fb0e8a10_Romain%252520Pagnoud.jpeg)*Romain Pagnoud* > > CMO @Les Berthom [Work with Digidop](https://www.digidop.com/contact) - [![Hero Header of the homepage Les BerThoM: Good times, good people, good beers](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6723689fff67a34801028ba6_6673e0e1a0226c20fc5bb2ce_header-site-les-berthom.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6723689fff67a34801028ba6_6673e0e1a0226c20fc5bb2ce_header-site-les-berthom.webp) - [![Slider of beers offered by Berthom bar](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6723689fff67a34801028ba1_6673e110d77fc5474b4b2b7e_card-les-berthom.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6723689fff67a34801028ba1_6673e110d77fc5474b4b2b7e_card-les-berthom.webp) - [![Les Berthom website section]()]() **Industry** Hospitality **Year** 2023 **Services** - Design - Development - Migration - Automation ## The Webflow Project Les BerThoM in Paragraphs For the BerThoM, bars are places that bring people together, spaces where one can freely gather in a healthy atmosphere to share good times. Their website was no longer suitable due to: - Technical issues - Navigation problems (many hidden pages, not all of which were useful) - A outdated technology The objectives of the redesign on Webflow were: - To highlight the various bars - To emphasize the recruitment section - To give the brand a fresh boost with a site that appeals to franchisees To address the BerThoM's challenges and needs, we proceeded in several stages: ### 1 - UX Consideration Based on the previous issues and new requirements (studied during the Design Sprint phase) of the client, we proposed a wireframe on Figma. This pre-design structure of the site is crucial as it determines which pages will be significant and how everything will then be developed in Webflow. ### 2 - UI Design of the Mockup on Figma Once the UX was approved, we were able to propose a mockup that incorporated the graphic elements provided by BerThoM with personalized touches to create a unique environment. The goal: **to feel as comfortable on the site as if you were in a BerThoM bar.** ### 3 - Client-First Development in Webflow When the mockup was validated, we recreated it in Webflow using best practices in web development. We developed the site following the [Client-First](https://www.digidop.com/tools/client-first) methodology. Furthermore, we ensured that the site could be easily edited by the BerThoM teams to grant them autonomy. The CMS for this project was quite complex, but the simplicity of the editor mode and the client's determination resulted in a complete site. ### 4 - SEO Optimizations and Automations Throughout development (and even during the Design phase), we thought carefully to provide a site that could be visible on search engines. We worked with the client to optimize various technical aspects of the site to ensure good online visibility. We also set up automations between the site and various tools (using [Make](https://www.digidop.com/tools/make-integromat)) to minimize tedious and repetitive tasks related to managing the website. ### 5 - Project Management until Launch Throughout the project, we communicated with the BerThoM teams to provide optimal customer service and support. The entire feedback phase on the design was managed directly in Figma and on [Markup](https://www.digidop.com/tools/markup) for comments on the site. We also utilized Loom to answer specific questions, ensuring the client could keep a record of our responses and training sessions. ## The Webflow Project Les BerThoM in Images [![find your berthom maps webflow](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672368a0ff67a34801028c75_64760069e93084646c9eea7d_63f89f434e9aa94a9658d9d3_trouve-berthom-maps-webflow.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672368a0ff67a34801028c75_64760069e93084646c9eea7d_63f89f434e9aa94a9658d9d3_trouve-berthom-maps-webflow.webp) [![carousel drinks and food les berthoms](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672368a0ff67a34801028c39_64760069e93084646c9eea7b_63f89f58e37e1136f4a59f28_a-boire-et-a-manger-les-berthom.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672368a0ff67a34801028c39_64760069e93084646c9eea7b_63f89f58e37e1136f4a59f28_a-boire-et-a-manger-les-berthom.webp) [![hero header page bar les berthom paris](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672368a0ff67a34801028c31_64760069e93084646c9eea7a_63f89f61a582984e7602a2f1_hero-header-les-berthom-paris.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672368a0ff67a34801028c31_64760069e93084646c9eea7a_63f89f61a582984e7602a2f1_hero-header-les-berthom-paris.webp) [![program les berthom bar](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672368a0ff67a34801028c35_64760069e93084646c9eea79_63f89f6858747e777f7ca0f2_programme-berthom.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672368a0ff67a34801028c35_64760069e93084646c9eea79_63f89f6858747e777f7ca0f2_programme-berthom.webp) [![job offer les berthom](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672368a0ff67a34801028c41_64760069e93084646c9eea7c_63f89f70a2f5471523ddccaf_recrtument-les-berthom.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672368a0ff67a34801028c41_64760069e93084646c9eea7c_63f89f70a2f5471523ddccaf_recrtument-les-berthom.webp) ## Explore more case studies - [![Project Heka](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672366afba1d027ecb3ddb04_6672f434d54c80fb20ae30ef_main-image-heka.jpeg)Development of an immersive website with video for the Heka Video Agency — +30 embedded videos on the site — Read use case](https://www.digidop.com/cases-studies/heka) - [![Hosho Project, Youth Hostel - Website by Digidop](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672368f6e3f7c44d1ab3850f_6672e7e67b44f056ae110535_projet-hosho-digidop.jpeg)Building a fresh and accessible digital identity for Hosho, a Louvre Hotels Group brand — 3x more direct bookings via the website — Read use case](https://www.digidop.com/cases-studies/hosho) [See all cases](https://www.digidop.com/cases-studies) ## Every great website starts with a conversation [Talk to an expert](https://www.digidop.com/contact) [Book a call](https://www.digidop.com/calendly) Your Webflow Enterprise Premium Partner agency for web platforms that grow with your business. - [Instagram](https://www.instagram.com/digidop.fr/) - [X/Twitter](https://x.com/digidop_com) - [LinkedIn](https://www.linkedin.com/company/digidop/) - [YouTube](https://www.youtube.com/@digidop) - [Behance](https://www.behance.net/digidop) - [Awwwards](https://www.awwwards.com/digidop/) - [Dribbble](https://dribbble.com/digidop) Stay ahead of the curve!\ Subscribe now for expert insights. 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[Sitemap](https://www.digidop.com/sitemap) [Legal](https://www.digidop.com/legals) ## Structured Data ```json {"@context":"https://schema.org/","@graph":[{"@type":"CaseStudy","name":"Les BerThoM - Webflow Development for an Authentic Bar Chain","datePublished":"2023-02-24","url":"https://www.digidop.com/cases-studies/les-berthom","description":"Discover how we helped Les BerThoM, an authentic bar chain, enhance its online experience by redesigning its website from WordPress to Webflow.","image":"https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6723689fff67a34801028b9e_6673e0afa457871f333384a7_main-les-berthom.jpeg","inLanguage":"en","author":{"@type":"Organization","name":"Digidop"},"publisher":{"@type":"Organization","name":"Digidop"}},{"@type":"WebPage","name":"Les BerThoM - Digidop","url":"https://www.digidop.com/cases-studies/les-berthom","description":"Discover how we helped Les BerThoM, an authentic bar chain, enhance its online experience by redesigning its website from WordPress to Webflow.","inLanguage":"en","isPartOf":{"@type":"CollectionPage","name":"Portfolio","url":"https://www.digidop.com/cases-studies"}},{"@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.digidop.com/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https://www.digidop.com/cases-studies"},{"@type":"ListItem","position":3,"name":"Les BerThoM","item":"https://www.digidop.com/cases-studies/les-berthom"}]}]} ``` ## For AI agents ### Research sources Read this page's substantive content and relevant published pages for canonical facts. 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It answers in the caller's language, requests clarification only for an ambiguity preventing a useful answer, and avoids generic discovery questions. ### Browser agents Agents that support WebMCP can load `/murmur-agent.js` to use this site's tools. ## Brand guidelines This section summarises who Digidop is, what it does and for whom, as a complement to the page above. Digidop is a Webflow agency founded in 2021 in Paris. Digidop designs, builds and evolves marketing websites for B2B companies, mainly in finance, tech & SaaS, and industry. - **Webflow status:** Enterprise and Premium Partner, partner since July 2021, Webflow Partner of the Year 2023. - **Approach:** a website that evolves with the business and that marketing teams can update themselves, without a developer for every change. Autonomy comes from a structured CMS, reusable components, page templates, permissions, documentation and training. - **Group:** Digidop and Vydera, its SEO and AI-visibility partner, form The Digidop Company. **Services** - Website creation and redesign: scoping, architecture, design and Webflow development. - [Migration to Webflow](https://www.digidop.com/services/migration) from WordPress, HubSpot CMS, Drupal, Wix, Squarespace or Framer. - Ongoing support: maintenance, improvements, new pages and campaigns. - Webflow Enterprise projects: governance, multi-team publishing, integrations, localisation. - SEO and visibility in AI answers, with Vydera. **Budgets** Published on the [marketing websites page](https://www.digidop.com/marketing-websites), covering consulting, design and development, refined after scoping, excluding third-party tools and SaaS licences: - Marketing website: $10,000–$30,000 - Multilingual website with business integrations across several markets: $30,000–$50,000 - Enterprise web platform: $50,000–$100,000 **Case studies** - [TSE](https://www.digidop.com/cases-studies/tse): an architecture that lets the marketing team launch its own campaigns. - [Orisha](https://www.digidop.com/cases-studies/orisha): a shared architecture for a group with several teams and offerings. - [Ramify](https://www.digidop.com/cases-studies/ramify): a website aligned with an upmarket repositioning. - [Beedeez](https://www.digidop.com/cases-studies/beedeez): migration from HubSpot CMS to Webflow, followed by ongoing evolution. **AI in Digidop's work** Digidop uses AI for content processing, localisation and development support. Creative direction and key decisions are made by the team. Contact: [digidop.com/contact](https://www.digidop.com/contact)