--- title: "Accelerating a Professional Sports Club’s Marketing Campaigns | Paris Basketball Case Study" description: "How Paris Basketball accelerated its marketing campaigns using Webflow, bypassing the limitations of a legacy WordPress website." canonical: "https://www.digidop.com/cases-studies/paris-basketball" source: "https://www.digidop.com/cases-studies/paris-basketball" --- ## Navigation - [Strategy](https://www.digidop.com/services/strategy) - [Web Design](https://www.digidop.com/services/webdesign) - [Webflow Development](https://www.digidop.com/services/webflow-agency) - [Migration](https://www.digidop.com/services/migration) - [Support & Growth](https://www.digidop.com/services/maintenance) - [AI for Web](https://www.digidop.com/services/ai-automation) - [Webflow Enterprise](https://www.digidop.com/enterprise-websites) - [Marketing Website](https://www.digidop.com/marketing-websites) - [Finance](https://www.digidop.com/industries/financial-services) - [Tech & SaaS](https://www.digidop.com/industries/technology) - [Industrial](https://www.digidop.com/industries/industrial) - [logo tse](https://www.digidop.com/cases-studies/tse) - [Logo Avant-Garde Groupe SVG](https://www.digidop.com/cases-studies/groupe-avant-garde) - [Use cases](https://www.digidop.com/cases-studies) - [Blog](https://www.digidop.com/blog) - [Resources Hub](https://www.digidop.com/resources) - [Webflow](https://www.digidop.com/webflow) - [Webflow vs Wordpress](https://www.digidop.com/comparison/webflow-vs-wordpress) - [How to Get Your Brand Featured in AI Responses](https://www.digidop.com/resources/ebooks/how-to-get-your-brand-featured-in-ai-responses) - [Strategy to make your brand visible in LLMs](https://www.digidop.com/resources/webinars/the-essentials-to-make-your-brand-visible-in-llm) - [About us](https://www.digidop.com/about-us) - [Partner Ecosystem](https://www.digidop.com/partner) - [Careers](https://www.digidop.com/careers) - [Team](https://www.digidop.com/team) - [logo webflow svg](https://webflow.com/@digidop-webflow-agency) - [logo awwwards](https://www.awwwards.com/digidop/) - [en](https://www.digidop.com/cases-studies/paris-basketball) - [fr](https://www.digidop.com/fr/cas-clients/paris-basketball) - [Contact sales](https://www.digidop.com/contact) ![Paris Basketball](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/694a560639ae0f346321b8c7_logo-paris-white.svg) # How can a professional sports club accelerate its marketing campaigns while bypassing the limits of a legacy website? - **100%** marketing autonomy - **New campaigns** launched in days, not months - **0** dependency on the legacy website ![Paris Basketball player captured in motion on the court, with a dynamic motion blur effect during a game.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/695d3534c02646e7afa02bb9_Case%20-%20Paris%20Basketball.jpg) - ![Paris Basketball homepage inviting fans to join the club’s community and reserve a season ticket.]() - ![Editorial sections of the Paris Basketball website highlighting the game-day experience at Adidas Arena and season ticket benefits.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/695d37757745a7b9c5d2bb30_Case%20-%20Paris%20Basketball-1.webp) - ![Mobile version of the Paris Basketball season ticket page with a call to join the club’s community.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/695d37706f1dd801c0808bab_Case%20-%20Paris%20Basketball.webp) **Industry** Sports **Year** 2025 **Services** Strategy, Design, Development **Industry:** Professional sports\ **Country:** France\ **Year:** 2025\ **Company size:** 50 to 200 employees Paris Basketball is one of the most dynamic clubs on the French sports scene. Since moving to the Adidas Arena, the club has gone from strength to strength and was even crowned French champion last season. [![Betclic Élite French Championship medal 2024–2025 won by Paris Basketball](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/694a5cdf5edb406fdb4fabb5_champion-france.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/694a5cdf5edb406fdb4fabb5_champion-france.webp) ## The project challenge Paris Basketball’s main website relies on a complex WordPress architecture, constrained by numerous use cases, plugins, and technical dependencies. As a result, every new marketing initiative launched from WordPress is slow to deploy, poorly optimized for conversion, and difficult to test. ## Project objectives The goal was not to redesign the existing site, but to create an agile lever, independent from the main website, capable of effectively supporting the club’s marketing campaigns and sales funnels. **Marketing** - Build conversion funnels focused on sales and lead generation. - Improve conversion rates on high-stakes campaigns. - Align execution speed, premium brand image, and marketing efficiency. **Technical** - Implement a Webflow subdomain architecture connected to the existing ecosystem. - Ensure high performance, even during peak traffic periods. - Give teams full autonomy when editing pages. ## Digidop approach ### Step 1. Scoping workshop During the initial workshops, we aligned our teams with those of Paris Basketball to understand their needs, define priorities, and centralize existing resources (images, videos, brand guidelines). We also validated Webflow as the technology of choice for creating landing pages, offering greater design flexibility while keeping costs under control. ### Step 2. POC and landing page web design For this second phase, we proposed two creative concepts to the teams. Once the energy and direction of the landing page were validated, we designed the full experience, with a conversion-driven UX and a clear objective: collecting new annual subscribers. [![Figma wireframes and landing page designs for Paris Basketball season ticket subscriptions](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/694a58b98e742090553ee078_figma-files.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/694a58b98e742090553ee078_figma-files.webp) ### Step 3. Webflow development For development, we chose Webflow, relying on the Lumos framework. All animations were built with GSAP, and the integration of photos and videos followed best practices to ensure optimized loading times. Thanks to a structure combining CMS and components, the site remains creative while staying easily editable by marketing teams, directly through component properties. [![Webflow interface showing the Paris Basketball numbers section with key metrics “11 sold-out games in 2024/2025” and “16,203 attendance record”](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/694a5a748e742090553f327c_parisbasketball.design.webflow.com_.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/694a5a748e742090553f327c_parisbasketball.design.webflow.com_.webp) ### Step 4. Launch For the launch phase, we connected the Webflow site to a subdomain of the main domain, enabling the landing page to operate fully independently while remaining integrated within the existing ecosystem. [![Montage of Paris Basketball fans in the Adidas Arena stands with the message “Ensemble on brille”](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/694a58c3ca26a17c56fe9ff2_animation.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/694a58c3ca26a17c56fe9ff2_animation.webp) ## A growing partnership Following the success of this first landing page, we are now working on the creation of new templates. But our collaboration with Paris Basketball is only just beginning and goes beyond the web scope. We are also proud to count ourselves among the club’s partners. You may find us at the Adidas Arena on certain game days, or during Business Club events. [![Talk during a Paris Basketball event bringing together partners and club members in a professional setting]()]() ## Explore more case studies - [![PAINT, the number 1 LGBTQ media in France](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672366c2c5778d0245d1d9a5_6672f05b39a163b74b3c6078_main-image-paint.jpeg)](https://www.digidop.com/cases-studies/paint) PAINT - Design and development of a website for the number one LGBTQIA+ media in France. +18M monthly views [Read use case](https://www.digidop.com/cases-studies/paint) - [![Man on a bike in the background, with the Ramify Ironman Nice logo in the foreground](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6963f758697846755e110bda_Ironman-Ramify-main.webp)](https://www.digidop.com/cases-studies/ironman-ramify) IRONMAN x Ramify: how can a major partnership be brought to life as a lever for storytelling and conversion? +150 leads the first day [Read use case](https://www.digidop.com/cases-studies/ironman-ramify) [See all cases](https://www.digidop.com/cases-studies) ## Every great website starts with a conversation [Talk to an expert](https://www.digidop.com/contact) [Book a call](https://www.digidop.com/calendly) [![White Digidop Logo](https://cdn.prod.website-files.com/6705382c85d21c496de94fa5/675c5413090e6a255ae4eeec_logo-white-digidop.svg)](https://www.digidop.com/) Your Webflow Enterprise Premium Partner agency for web platforms that grow with your business. 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It answers in the caller's language, requests clarification only for an ambiguity preventing a useful answer, and avoids generic discovery questions. ### Browser agents Agents that support WebMCP can load `/murmur-agent.js` to use this site's tools. ## Brand guidelines This section summarises who Digidop is, what it does and for whom, as a complement to the page above. Digidop is a Webflow agency founded in 2021 in Paris. Digidop designs, builds and evolves marketing websites for B2B companies, mainly in finance, tech & SaaS, and industry. - **Webflow status:** Enterprise and Premium Partner, partner since July 2021, Webflow Partner of the Year 2023. - **Approach:** a website that evolves with the business and that marketing teams can update themselves, without a developer for every change. Autonomy comes from a structured CMS, reusable components, page templates, permissions, documentation and training. - **Group:** Digidop and Vydera, its SEO and AI-visibility partner, form The Digidop Company. **Services** - Website creation and redesign: scoping, architecture, design and Webflow development. - [Migration to Webflow](https://www.digidop.com/services/migration) from WordPress, HubSpot CMS, Drupal, Wix, Squarespace or Framer. - Ongoing support: maintenance, improvements, new pages and campaigns. - Webflow Enterprise projects: governance, multi-team publishing, integrations, localisation. - SEO and visibility in AI answers, with Vydera. **Budgets** Published on the [marketing websites page](https://www.digidop.com/marketing-websites), covering consulting, design and development, refined after scoping, excluding third-party tools and SaaS licences: - Marketing website: $10,000–$30,000 - Multilingual website with business integrations across several markets: $30,000–$50,000 - Enterprise web platform: $50,000–$100,000 **Case studies** - [TSE](https://www.digidop.com/cases-studies/tse): an architecture that lets the marketing team launch its own campaigns. - [Orisha](https://www.digidop.com/cases-studies/orisha): a shared architecture for a group with several teams and offerings. - [Ramify](https://www.digidop.com/cases-studies/ramify): a website aligned with an upmarket repositioning. - [Beedeez](https://www.digidop.com/cases-studies/beedeez): migration from HubSpot CMS to Webflow, followed by ongoing evolution. **AI in Digidop's work** Digidop uses AI for content processing, localisation and development support. 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