![Paris Basketball](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/694a560639ae0f346321b8c7_logo-paris-white.svg) # How can a professional sports club accelerate its marketing campaigns while bypassing the limits of a legacy website? - 100% marketing autonomy - New campaignslaunched in days, not months - 0dependency on the legacy website [Visit website ](#)![Paris Basketball player captured in motion on the court, with a dynamic motion blur effect during a game.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/695d3534c02646e7afa02bb9_Case%20-%20Paris%20Basketball.jpg)![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)[Work with Digidop ](/contact) - ![Paris Basketball homepage inviting fans to join the club’s community and reserve a season ticket.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/695d35a15aa88b8ec754405e_Case%20-%20Paris%20Basketball%20(1).webp) - ![Editorial sections of the Paris Basketball website highlighting the game-day experience at Adidas Arena and season ticket benefits.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/695d37757745a7b9c5d2bb30_Case%20-%20Paris%20Basketball-1.webp) - ![Mobile version of the Paris Basketball season ticket page with a call to join the club’s community.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/695d37706f1dd801c0808bab_Case%20-%20Paris%20Basketball.webp) IndustrySportsYear2025ServicesStrategyDesignDevelopment‍**Industry:** Professional sports** Country:** France** Year:** 2025** Company size:** 50 to 200 employees Paris Basketball is one of the most dynamic clubs on the French sports scene. Since moving to the Adidas Arena, the club has gone from strength to strength and was even crowned French champion last season. ![Betclic Élite French Championship medal 2024–2025 won by Paris Basketball](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/694a5cdf5edb406fdb4fabb5_champion-france.webp) ## The project challenge Paris Basketball’s main website relies on a complex WordPress architecture, constrained by numerous use cases, plugins, and technical dependencies. As a result, every new marketing initiative launched from WordPress is slow to deploy, poorly optimized for conversion, and difficult to test. ## Project objectives The goal was not to redesign the existing site, but to create an agile lever, independent from the main website, capable of effectively supporting the club’s marketing campaigns and sales funnels. **Marketing** - Build conversion funnels focused on sales and lead generation. - Improve conversion rates on high-stakes campaigns. - Align execution speed, premium brand image, and marketing efficiency. **Technical** - Implement a Webflow subdomain architecture connected to the existing ecosystem. - Ensure high performance, even during peak traffic periods. - Give teams full autonomy when editing pages. ## Digidop approach ### Step 1. Scoping workshop During the initial workshops, we aligned our teams with those of Paris Basketball to understand their needs, define priorities, and centralize existing resources (images, videos, brand guidelines). We also validated Webflow as the technology of choice for creating landing pages, offering greater design flexibility while keeping costs under control. ### Step 2. POC and landing page web design For this second phase, we proposed two creative concepts to the teams. Once the energy and direction of the landing page were validated, we designed the full experience, with a conversion-driven UX and a clear objective: collecting new annual subscribers. ![Figma wireframes and landing page designs for Paris Basketball season ticket subscriptions](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/694a58b98e742090553ee078_figma-files.webp) ### Step 3. Webflow development For development, we chose Webflow, relying on the Lumos framework. All animations were built with GSAP, and the integration of photos and videos followed best practices to ensure optimized loading times. Thanks to a structure combining CMS and components, the site remains creative while staying easily editable by marketing teams, directly through component properties. ![Webflow interface showing the Paris Basketball numbers section with key metrics “11 sold-out games in 2024/2025” and “16,203 attendance record”](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/694a5a748e742090553f327c_parisbasketball.design.webflow.com_.webp) ### Step 4. Launch For the launch phase, we connected the Webflow site to a subdomain of the main domain, enabling the landing page to operate fully independently while remaining integrated within the existing ecosystem. ![Montage of Paris Basketball fans in the Adidas Arena stands with the message “Ensemble on brille”](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/694a58c3ca26a17c56fe9ff2_animation.webp) ## A growing partnership Following the success of this first landing page, we are now working on the creation of new templates. But our collaboration with Paris Basketball is only just beginning and goes beyond the web scope. We are also proud to count ourselves among the club’s partners. You may find us at the Adidas Arena on certain game days, or during Business Club events. ![Talk during a Paris Basketball event bringing together partners and club members in a professional setting](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/694a5d22125a5992c3b9be1e_paris-basket%20(1).webp) ‍ ## Explore more case studies ![PAINT, the number 1 LGBTQ media in France](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672366c2c5778d0245d1d9a5_6672f05b39a163b74b3c6078_main-image-paint.jpeg)![](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672366c2c5778d0245d1d9a0_6672f09cb6324731260fc571_header-paint.webp) PAINT - Design and development of a website for the number one LGBTQIA+ media in France. +18Mmonthly viewsRead use case [PAINT - Design and development of a website for the number one LGBTQIA+ media in France.](/cases-studies/paint)PAINT - Design and development of a website for the number one LGBTQIA+ media in France.![Man on a bike in the background, with the Ramify Ironman Nice logo in the foreground](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6963f758697846755e110bda_Ironman-Ramify-main.webp)![](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/6963f84f58aac6a48917552c_Ironman-Ramify-landing-page.webp) IRONMAN x Ramify: how can a major partnership be brought to life as a lever for storytelling and conversion? +150leads the first dayRead use case [IRONMAN x Ramify: how can a major partnership be brought to life as a lever for storytelling and conversion?](/cases-studies/ironman-ramify)IRONMAN x Ramify: how can a major partnership be brought to life as a lever for storytelling and conversion?[See all cases ](/cases-studies)Every great website   starts with a conversation[Talk to an expert ](/contact)[Book a call ](/calendly)![Abstract composition of black and gold metallic ribbons with elegant light reflections and smooth gradients. 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