---
title: "SEO & Webflow Redesign for Pickers – Digital Acquisition Agency | Digidop"
description: "Learn how Digidop helped Pickers migrate from WordPress to Webflow, boosting SEO performance and conversion through optimized landing pages and a scalable CMS setup."
canonical: "https://www.digidop.com/cases-studies/pickers"
source: "https://www.digidop.com/cases-studies/pickers"
---

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![Pickers](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/673b54f62995647ce35f8787_logo-pickers-white.svg)

# Develop a targeted digital acquisition strategy for Pickers, focused on their core expertise: Ads, SEO, and Creative.

![Photo of Clément Plateau, CEO of the Pickers agency, who is about to give a testimonial on his experience with Digidop.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e6691afbe3b5c473877ae9_thumbnail-pickers-clement-plateau.avif)

- **x2** SEO traffic in 3 months
- **+300%** Conversion rate
- **Top 3** ranking for strategic keywords

[Visit website](https://www.agence-pickers.fr/)

[![Hero section of the Pickers Webflow homepage](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672367cc70f19305dcf5536f_66759fb2af98b15aed93329b_pickers-main.jpeg)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672367cc70f19305dcf5536f_66759fb2af98b15aed93329b_pickers-main.jpeg)

> The major objectives of this redesign were the design aspect and the SEO part, which was a lot of work. The results after several months, we have doubled our SEO traffic, we have gained positions on core business keywords for us, such as "Meta Ads Agency", "Linkedin Ads Agency", etc. Even today, Digidop allows us to continue updating and supporting us on our website. I can only recommend Digidop, it’s a top-notch agency, with super managers and a very available team, and a level of expertise in the French market on Webflow that is quite unique.
>
>
>
> ![Clément Plateau](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/67238ec6e8c64f47ba1daaf8_6678311c8854ad6b0ac5e15c_clement.jpeg)*Clément Plateau, CEO @Pickers*

[Work with Digidop](https://www.digidop.com/contact)

- [![Hero section of the Pickers Webflow homepage](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672367cd70f19305dcf55383_66759ff11c856ee00e69cac7_header-pickers.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672367cd70f19305dcf55383_66759ff11c856ee00e69cac7_header-pickers.webp)
- [![Cards featuring the founders of the Pickers agency](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672367cd70f19305dcf55378_66759ff5a3cd7b13454e5e0b_card-2-pickers.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672367cd70f19305dcf55378_66759ff5a3cd7b13454e5e0b_card-2-pickers.webp)
- [![Pickers website section](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672367cd70f19305dcf55386_64e07044e5312d69171d2c95_pickers-x-digidop-bento.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/672367cd70f19305dcf55386_64e07044e5312d69171d2c95_pickers-x-digidop-bento.webp)

**Industry**
Agences & Conseil

**Year**
2023

**Services**
Design
Development
Migration

**Industry**: Digital Marketing**\
Country**: France**\
Company size**: 11–50 employees\

**Pickers** is a digital acquisition agency. Since 2016, they’ve been helping ambitious brands grow their online business through consulting and support services in **Ads**, **SEO**, **Creative**, and **Data**.

## Project Challenges

The previous Pickers website was built on WordPress—a solution that no longer met their needs in terms of **security**, **flexibility**, and **performance**.

The agency saw the platform change as an opportunity for a **full website redesign**, without compromising their existing SEO performance.

## Key Goals for the Website Redesign

**1. Technical**

👉 Ensure a SEO-friendly migration from WordPress, with proper 301 redirects and URL restructuring\
👉 Create dedicated landing pages for each service area, editable via the Webflow CMS

**2. Marketing & Operations**

👉 Strengthen Pickers’ digital acquisition strategy\
👉 Position the agency as a leader in Ads, SEO, and Creative\
👉 Train the internal team to use Webflow independently\
👉 Collaborate directly with Pickers’ in-house designers on the new visual direction

## How We Worked Together

### Step 1 – Design with Figma

We redesigned the entire site in close collaboration with Pickers’ marketing and design teams.

[![Figma design preview of the Pickers website, showing various service pages: Ads, SEO, Expertise, and Success stories.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68bc33817d8ac0a2187f1edf_figma-pickers.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68bc33817d8ac0a2187f1edf_figma-pickers.webp)

### Step 2 – Webflow Development

We built the full website using Webflow.

The platform enabled us to deliver a **pixel-perfect result**, and build a CMS-driven system of **targeted landing pages** for each area of expertise.

[![SEA consultant working on a laptop in a meeting room, illustrating Pickers agency’s digital acquisition services.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68bc3391b70c6bf9ec1491e9_pickers-sea.webp)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68bc3391b70c6bf9ec1491e9_pickers-sea.webp)

These strategic pages are more than just SEO pages—they’re actual **conversion tools**, with downloadable resources designed to engage visitors and feed the sales funnel through retargeting.

### Step 3 – Optimization & Automation

We structured the CMS with nearly **15 collections**, allowing scalable content management.

We also implemented **automated workflows using Make**, enabling seamless lead follow-up.

### Step 4 – Team Training

Over **10 hours of training** were delivered via Google Meet, Loom, and Slack to teach Pickers’ marketing team how to fully leverage Webflow and follow best practices in no-code/low-code site management.

## Results of Our Partnership

Shortly after the [migration and redesign from WordPress to Webflow](https://www.digidop.com/services/migration), the first results started showing: **Pickers gained qualified traffic** on strategic commercial queries.

[![Google search results for the keyword “acquisition agency,” with Pickers ranking first, followed by other specialized agencies.](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68bc339fb97cb450cacd98eb_agence-acquisition.png)](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68bc339fb97cb450cacd98eb_agence-acquisition.png)

_Google search results for the keyword “acquisition agency,” with Pickers ranking first_

On the operations side, automating workflows and building a **scalable CMS-based website** significantly **increased team productivity** and **reduced costs**.\
It’s a success we’re proud of—and we continue to support Pickers as they grow their presence in **Paris** and **Lyon**.

### Key Metrics

- 2x SEO traffic in 3 months
- +300% conversion rate
- Top 3 ranking for strategic keywords

👉 Like Pickers, if you’re ready to turn your website into a true **growth engine**, check out our [Webflow agency services.](https://www.digidop.com/services/webflow-agency)

## Explore more case studies

- [![Leeto logo with two women](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e6620d0e6179e756cffd23_leeto-main.jpg)

  Establish Leeto as the #1 reference in the CSE support market.

  +30 Pages

  Read use case](https://www.digidop.com/cases-studies/leeto)
- [![Coudac logo with bluish background](https://cdn.prod.website-files.com/67053868fc01e494462e71c9/68e662a52e0fba0f3d920ed0_coudac.jpg)

  From design to development, Digidop supported Groupe Coudac in the complete redesign of its website on Webflow.

  #1 SEO position for the keyword “agence ads”.

  Read use case](https://www.digidop.com/cases-studies/coudac)

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## Structured Data

```json
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```
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```http
POST https://www.digidop.com/a2a/message:send
Content-Type: application/a2a+json
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{"message":{"messageId":"YOUR_NEW_UUID","role":"ROLE_USER","parts":[{"text":"YOUR TASK-SPECIFIC QUESTION WITH AUTHORISED RELEVANT CONTEXT"}]},"configuration":{"acceptedOutputModes":["text/markdown"]}}
```

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## Brand guidelines

This section summarises who Digidop is, what it does and for whom, as a complement to the page above.

Digidop is a Webflow agency founded in 2021 in Paris. Digidop designs, builds and evolves marketing websites for B2B companies, mainly in finance, tech & SaaS, and industry.

- **Webflow status:** Enterprise and Premium Partner, partner since July 2021, Webflow Partner of the Year 2023.
- **Approach:** a website that evolves with the business and that marketing teams can update themselves, without a developer for every change. Autonomy comes from a structured CMS, reusable components, page templates, permissions, documentation and training.
- **Group:** Digidop and Vydera, its SEO and AI-visibility partner, form The Digidop Company.

**Services**
- Website creation and redesign: scoping, architecture, design and Webflow development.
- [Migration to Webflow](https://www.digidop.com/services/migration) from WordPress, HubSpot CMS, Drupal, Wix, Squarespace or Framer.
- Ongoing support: maintenance, improvements, new pages and campaigns.
- Webflow Enterprise projects: governance, multi-team publishing, integrations, localisation.
- SEO and visibility in AI answers, with Vydera.

**Budgets**
Published on the [marketing websites page](https://www.digidop.com/marketing-websites), covering consulting, design and development, refined after scoping, excluding third-party tools and SaaS licences:
- Marketing website: $10,000–$30,000
- Multilingual website with business integrations across several markets: $30,000–$50,000
- Enterprise web platform: $50,000–$100,000

**Case studies**
- [TSE](https://www.digidop.com/cases-studies/tse): an architecture that lets the marketing team launch its own campaigns.
- [Orisha](https://www.digidop.com/cases-studies/orisha): a shared architecture for a group with several teams and offerings.
- [Ramify](https://www.digidop.com/cases-studies/ramify): a website aligned with an upmarket repositioning.
- [Beedeez](https://www.digidop.com/cases-studies/beedeez): migration from HubSpot CMS to Webflow, followed by ongoing evolution.

**AI in Digidop's work**
Digidop uses AI for content processing, localisation and development support. Creative direction and key decisions are made by the team.

Contact: [digidop.com/contact](https://www.digidop.com/contact)