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Industry: Luxury / Concierge
Country: France
Year: 2025
Company size: 11–50 employees
Groupe Avant-Garde, a long-standing Digidop client, expanded its business with a new entity: AG Conciergerie. A premium service offering designed to meet the expectations of a specific segment of their clientele.
Project challenges
For this launch, Benjamin Le Maître, CEO of the group, wanted to move fast — creating a multilingual online presence aligned with luxury standards, in under two months.
Our Approach: From A to Z
We started from scratch—or nearly. The first workshops laid the foundation: name, logo, art direction, brand energy.
The chosen universe draws from luxury and yachting codes, with a visual identity that’s both elegant and sensorial. We then brought this vision to life in Figma mockups, working closely with AG’s team, who handled the UX writing in parallel.
We then took full charge of the Webflow development, using GSAP and Lottie animations to deliver a refined, sensorial aesthetic.
The site was also integrated into the Groupe Avant-Garde’s existing multisite ecosystem.
Deliverables
- A complete brand identity: naming, logo, art direction, and brand book
- A CMS-first Webflow website, built to scale with the offer
- A multilingual interface (FR/EN) via Webflow Localization
- A premium user experience powered by GSAP & Lottie animations
- Full technical SEO & GEO optimization: semantics, structured data, performance
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