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In 2022, Avant-Garde began its collaboration with our agency to reposition its wealth management division. This transformation led to the creation of Auguste Patrimoine, with a full rebranding and SEO-optimized digital strategy.
This success marked the beginning of a long-term partnership, and since then, the group has entrusted us for the digital strategy of its other subsidiaries.
Today, our collaboration continues with a unified digital presence under a strong parent brand: Avant-Garde Groupe.
1. Who is Avant-Garde Groupe?
Avant-Garde Groupe is a major player in wealth management, family office, and real estate, helping its clients grow and transfer their capital through tailored solutions. The group brings together several specialized subsidiaries, offering a comprehensive and integrated expertise:
Auguste Patrimoine
Full-service wealth management (real estate, life insurance, SCPI, tax optimization, investment planning).
Avant-Garde Family Office
Tailored advisory for high-net-worth families and entrepreneurs, offering a holistic approach to financial strategy, real estate management, asset structuring, and tax optimization.
Union Foncière de France
Independent real estate services provider, covering property purchases, sales, and rental management.
And while each subsidiary had its own expertise, the lack of a unified digital strategy limited the overall efficiency and visibility of the group. Challenges that we adress during this collaboration.
2. Challenges we addressed
Before our intervention on this project, Avant-Garde Groupe faced multiple challenges impacting its digital efficiency and market positioning:
- Fragmented brand identity: Each subsidiary had its own branding, diluting the group’s overall recognition and making it harder to communicate a cohesive value proposition.
- Lack of a unified digital strategy: There was no centralized approach to attract and engage potential clients across the group’s different entities.
- Need for a content distribution platform: Avant-Garde wanted to reinforce its digital positioning and attract a qualified audience through inbound marketing, but lacked a structured system for content production and distribution.
Our mission: Create a coherent digital identity while implementing a centralized communication strategy to drive traffic and optimize conversion.
3. Solutions we delivered
1. Unified Parent Brand & Website
We developed a centralized website for Avant-Garde Groupe, consolidating its subsidiaries and providing a seamless user experience while reinforcing brand consistency.
2. New Logo & Visual Identity
We designed a strong and unified brand identity, reflecting Avant-Garde Groupe’s values and mission. This cohesive visual identity enhances brand recognition and strengthens communication across all entities.
3. Content Management System (CMS) for Digital Growth
We implemented a modern CMS (Webflow) enabling Avant-Garde’s teams to autonomously create, manage, and publish content. A choice they were convinced of after successfully using it for years across all their subsidiary websites.
