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Industry: Wealth Management, Family Office, Real Estate, Luxury
Country: France
Company size: 10–100 employees
Groupe Avant-Garde is now a global player in wealth management, family office services, real estate, and luxury concierge. But in the beginning, it was just a small independent firm, with almost no online presence and operating under a different name and our collaboration started at this pivotal moment.
We help the founders in defining a new positioning, building strong brand identities, and, most importantly, deploying a complete digital ecosystem designed from day one to scale.
Project Challenges
Our support was built around a clear ambition: to create a global digital strategy at the group level, capable of addressing both business and marketing goals specific to each entity. But at the time, several obstacles were slowing down this vision: no online visibility, no strong brand identity, different audiences depending on the entity, no technical foundation to support growth, and very small teams to handle everything.
All this in a sector filled with long-established and highly competitive players.
Business Goals for the Group
Marketing & Business
- Create an efficient acquisition strategy from the very first website
- Build a premium and cohesive brand image
- Address multiple audiences: HNWIs, investors, private clients
- Leverage synergies between the group’s entities
Technical & Organizational
- Build a scalable technical foundation
- Give full autonomy to internal teams
- Develop a logic that allows duplication from one project to the next
- Lay solid SEO performance foundations
- Overcome Webflow limitations
Proposed Solutions
Our support followed a strategic, multi-step approach focused on continuous growth:
1. Rebranding and repositioning of the wealth management offer
We started by completely redesigning their first brand, creating Auguste Patrimoine — a new identity aimed at directly competing with top-tier wealth management firms.
The site was designed as a scalable platform, with navigation by service and sub-service (real estate loans, savings, SCPI, etc.), built with an inbound marketing logic. This allowed Auguste Patrimoine to target both local and national-level keywords in the CGP space: “cabinet gestion de patrimoine”, “CGP à Paris”, etc.
2. Building multi-brand acquisition platforms
To support acquisition, we developed a directory-style platform: Cabinet-gestion-patrimoine.fr, listing multiple firms — including, of course, Auguste Patrimoine.
An effective SEO strategy, combining content + internal linking, to generate qualified traffic continuously. This strategy was then duplicated across other verticals: family office, luxury concierge, etc.
Each time with:
- A branded website, focused on positioning
- An acquisition platform, SEO-oriented
3. Creating unique brand identities for each company
As the group grew, we supported the creation of new brands:
Avant-Garde Family Office, with a premium, luxury-inspired art direction
Union Foncière de France, a fully automated real estate platform (scraping + AI)
AG Conciergerie, the latest addition, focused on luxury concierge services
4. Launching the Groupe Avant-Garde website
To tie everything together, we finally created a central website for the group — a showcase of its various subsidiaries and a strategic entry point for the parent brand, ensuring overall consistency in the user journey.
Results
- 1 complete ecosystem for 12+ web entities
- A consolidated multi-brand strategy under one group identity
- A duplicable, scalable system for each new entity
- Top 1 Google rankings for strategic SEO queries (e.g. “Cabinet Gestion de Patrimoine Paris”)
