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Industry: Finance & Wealth Management
Country: France
Size: 11 to 50 employees
Avant-Garde Family Office is a Paris-based firm specializing in wealth management for high-net-worth families. As a branch of the Avant-Garde Group — also active in wealth management, real estate investment, luxury concierge services, and credit — the Family Office aimed to strengthen its online presence to stand out in a competitive sector dominated by established players.
Project challenge
How can a young firm like Avant-Garde Family Office build a brand identity that aligns with the refined and traditional world of Family Offices, while standing out from well-established and recognized firms in the field?
Key objectives of the website redesign
Positioning & Credibility
- Translate the unique codes of Family Offices: understated luxury, discretion, exclusivity
- Clarify the role and offering of the Family Office branch within the Avant-Garde Group ecosystem
- Inspire trust among a highly qualified audience (UHNWIs, wealthy families, investors)
Technical & Performance
- Start from scratch in terms of SEO & GEO to rank on key queries: family office, family office Paris, wealth management in France
- Build a strong and scalable editorial base (blog, news, press)
- Create an easily editable environment for internal teams
Our support for the Family Office
To address the specific challenges of the Family Office industry, we supported Avant-Garde through a step-by-step process, combining our expertise in finance with our digital know-how.
1. Industry audit & strategic framing
We clarified the positioning, structured the offering (legal and tax engineering, acquisition, transfer, succession, investment strategy, etc.), and defined the business objectives — all while benchmarking legacy firms, particularly those based in Paris.
2. Positioning & Web Design
We created mockups expressing a discreet and refined brand identity, aligned with the overall Avant-Garde Group, by adopting the visual codes of understated luxury.
3. Webflow Development
We developed the site in Webflow using reusable components and a custom CMS. Subtle GSAP animations reinforced the premium perception while preserving site performance.
4. SEO & GEO/AEO Architecture
We built a semantic hub around key queries (family office, family office Paris, wealth management), optimized structured data, internal linking, and Core Web Vitals. Service pages and content now help the site rank against established firms and appear in responses from LLMs like ChatGPT.
5. Training & Autonomy
The team was trained on Webflow and web best practices to manage the site independently over the long term and support their acquisition goals.
Partnership results
Since the launch of the site:
- A branded website aligned with Family Office codes: prestige, discretion, credibility
- 100+ SEO keywords ranked, including “Family Office Paris” on the first page
- +421% organic traffic growth in just a few months
- Visibility in AI-generated responses (ChatGPT, Perplexity, etc.) related to Family Offices
And a relationship that continues
Our collaboration with Avant-Garde goes beyond the Family Office. We now support the entire group on strategic, cross-functional challenges: web strategy consulting, performance analysis, ongoing optimizations, and support for launching new high-impact projects.
The goal: to continue elevating Avant-Garde Group across its various business lines — whether in wealth management, credit, real estate investment, or luxury concierge services.
