Redesign a SaaS website to improve clarity of the offer, boost engagement, and empower the marketing team with full autonomy.

‍Industry: SaaS
Country: France
Company size: 11–50 employees

‍
Empowill is an HR solution focused on supporting the entire employee journey. Already used by over 350 HR departments and 35,000 employees, the platform simplifies skills management, performance reviews, and training plans.

Project Challenges

Empowill supports companies such as Jean Floc’h, setec, Gedimat, and La Manufacture Française du Cycle. However, the previous website—originally designed by one of the startup’s co-founders—no longer aligned with the company’s current positioning.

Goals of the New Website

This website redesign had three main objectives:

👉 Highlight the value of the product for potential customers
👉 Deliver a modern and aligned brand presence
👉 Give the marketing team full autonomy over site evolution

Our Solution

To meet these goals, we provided Empowill with an end-to-end solution, supporting every phase of the project—from strategy, architecture, UX/UI to final implementation in a no-code/low-code CMS.

Step 1: Co-creation Workshop

Through collaborative workshops with the Empowill team, we aligned on business goals, user journey, and technical constraints.
These sessions helped define the strategic direction and the foundation of the future site architecture.

Step 2: UX (Wireframing)

In the UX phase, we focused on wireframing a clear content hierarchy and layout for each page.

Step 3: UI Design

After updating the visual identity elements, we designed a new user interface aligned with Empowill’s evolving brand.

Step 4: Webflow Integration

We chose Webflow for integration. With its built-in CMS, Webflow gives Empowill’s marketing team the ability to create, manage, and scale content independently, without design limitations.

Results of Our Partnership

Shortly after launching the new site, Empowill secured a €1M funding round.

Since then, we’ve only been involved occasionally for strategic updates. The site is now fully managed by Empowill’s marketing team, who continue to grow and perform.

Key Metrics

• ‍+180 blog articles published since the site launch‍
• €1M raised in a follow-up funding round
• 100% autonomy for the internal team on site evolution

Want a modern website like Empowill’s? Discover our Webflow agency services 👉