Digidop partnered with the Paris Basketball Foundation to design and develop a high-converting landing page for its annual Gala

Industry: Nonprofit
‍Country: France
Year: 2026
Company size: 11–50 employees

The Paris Basketball Foundation is a nonprofit organization committed to driving social impact initiatives, promoting inclusion, education, and equal opportunities through sport.

For the first time this year, the Foundation is hosting a charity Gala with a strong and distinctive positioning: Rising Lights.

The Project Challenge

Until now, the Foundation did not have a dedicated web presence and primarily relied on the club’s website.

The challenge was twofold:

• To create a high-converting landing page
• While faithfully translating the unique brand universe imagined by Yard agency for the Rising Light Gala

Project Objectives

Marketing

• Create a conversion-focused landing page (ticket sales and lead generation).
• Reflect a premium and modern brand image for the Paris Basketball Foundation.
• Highlight the Gala’s positioning and unique brand universe.
  

Technical

• Provide full content editing autonomy to internal teams.
• Centralize the landing page within a shared workspace alongside Paris Basketball.
• Enable progressive content updates aligned with Gala-related announcements.

Our Approach

Step 1. Strategic Alignment Workshop

During the initial workshops, we aligned our team with the Foundation’s to fully understand the Gala’s objectives and gather the brand assets created by Yard agency.

Step 2. Webdesign Workshops

We presented several creative directions to help the client envision the digital translation of the artistic direction and select the vision best suited for the Gala. Then, we designed the full UX and UI of the landing page.

Step 3. Webflow Development

The website was developed on Webflow, leveraging the Lumos framework and GSAP animations.

The landing page includes multiple conditionally visible sections, enabling the client to progressively reveal information in line with Gala-related announcements.

Step 4. Training & Launch

We supported the teams with an introductory Webflow editing training, as well as with the website launch process (DNS connection, final configuration, etc.).

An Ongoing Collaboration

Following the success of our first collaboration with Paris Basketball, we are proud to have supported the Foundation on this impactful project.

What’s next? ;)