Industry: Professional sports
Country: France
Year: 2025
Company size: 50 to 200 employees
Paris Basketball is one of the most dynamic clubs on the French sports scene. Since moving to the Adidas Arena, the club has gone from strength to strength and was even crowned French champion last season.
The project challenge
Paris Basketball’s main website relies on a complex WordPress architecture, constrained by numerous use cases, plugins, and technical dependencies.
As a result, every new marketing initiative launched from WordPress is slow to deploy, poorly optimized for conversion, and difficult to test.
Project objectives
The goal was not to redesign the existing site, but to create an agile lever, independent from the main website, capable of effectively supporting the club’s marketing campaigns and sales funnels.
Marketing
- Build conversion funnels focused on sales and lead generation.
- Improve conversion rates on high-stakes campaigns.
- Align execution speed, premium brand image, and marketing efficiency.
Technical
- Implement a Webflow subdomain architecture connected to the existing ecosystem.
- Ensure high performance, even during peak traffic periods.
- Give teams full autonomy when editing pages.
Digidop approach
Step 1. Scoping workshop
During the initial workshops, we aligned our teams with those of Paris Basketball to understand their needs, define priorities, and centralize existing resources (images, videos, brand guidelines).
We also validated Webflow as the technology of choice for creating landing pages, offering greater design flexibility while keeping costs under control.
Step 2. POC and landing page web design
For this second phase, we proposed two creative concepts to the teams. Once the energy and direction of the landing page were validated, we designed the full experience, with a conversion-driven UX and a clear objective: collecting new annual subscribers.
Step 3. Webflow development
For development, we chose Webflow, relying on the Lumos framework. All animations were built with GSAP, and the integration of photos and videos followed best practices to ensure optimized loading times.
Thanks to a structure combining CMS and components, the site remains creative while staying easily editable by marketing teams, directly through component properties.
Step 4. Launch
For the launch phase, we connected the Webflow site to a subdomain of the main domain, enabling the landing page to operate fully independently while remaining integrated within the existing ecosystem.
A growing partnership
Following the success of this first landing page, we are now working on the creation of new templates. But our collaboration with Paris Basketball is only just beginning and goes beyond the web scope.
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We are also proud to count ourselves among the club’s partners. You may find us at the Adidas Arena on certain game days, or during Business Club events.
