"Shopify is THE most popular e-commerce website creation platform on the market, and for good reason." Florian Bodelot, cofounder of Digidop
Unlike a basic website builder, Shopify is an all-in-one solution that supports merchants through every step: from store creation to sales management.
Growth driven by economic trends
Boosted by the rise of online shopping during the Covid-19 period and popularized by the dropshipping trend, the platform has since become a major player in the web space.
Today, with its integrated system that simplifies online selling, Shopify powers nearly 5% of all websites worldwide.
Key features of Shopify
- Online store & customization
- Product & order management
- Omnichannel & Point of Sale (POS)
- Payments & simplified customer experience
- Extensions via a vast App Ecosystem
In addition, with its wide range of templates and its network of partners (agencies and freelancers), Shopify relies on a strong ecosystem to ensure user success—making it one of the most widely adopted platforms today.
A widely adopted solution
In 2025, Shopify powers 4.8% of the web (source: W3Techs) and holds over 25% market share in e-commerce, far ahead of its first competitor, WooCommerce (WordPress), at 13%.
Pricing
Shopify offers a clear pricing structure with four main plans, tailored to different business profiles (from small shops to international brands).
Alternatives to Shopify
To stay competitive in e-commerce, two alternatives may sometimes be relevant:
- WooCommerce (WordPress) – ideal if you’re already in the WordPress ecosystem
- Webflow – only suitable for small e-commerce sites with a limited number of products
Otherwise, there’s always the option of building a custom-coded e-commerce site.
Our take on Shopify
Shopify is a proven e-commerce solution. It’s the tool we most often recommend to clients looking to develop an e-commerce business.
Why? Because even though platforms like Webflow now offer e-commerce options, they are still far from matching Shopify in this area—which remains its core strength.
