Autopsy of Digidop's Social Media Strategy

For a few months now, we at Digidop have decided to enhance our communication on social media and to tailor the content style for each social media platform. Each platform has its own strategy.

In this article, discover the four different networks we have chosen to focus on, along with their respective communication strategies.

Our Various Social Media Channels

At Digidop, we are primarily active on four social media platforms:

• YouTube
• TikTok
• Instagram
• LinkedIn

And since each network has its own users, they each have their distinct objectives and, consequently, their own content strategy. Here’s a detailed overview of ours:

YouTube Strategy

On Digidop's YouTube channel, we have opted for educational content.

This mostly takes the form of "How To" videos (How to do X?).

We have chosen to create short-form videos based on the principle that a question = an answer.

Check out an example with one of our YouTube videos.

TikTok Strategy

On TikTok, we focus on lifestyle content. The goal is to showcase the day-to-day life of the Digidop team (a 100% remote webflow agency) to:

1. Enhance our branding
2. Attract talented individuals to join our agency

Check out an example of a Digidop TikTok video.

Instagram Strategy

On Instagram, we work on several verticals to create a branding strategy around the Digidop universe:

• Branding for the Digidop brand
• Spotlighting Digidop's product(s)
• Highlighting Digidop’s presence at various no-code events (Figma & Webflow)
• And also lifestyle content, like on TikTok 😉

Follow us on Instagram! 💛

LinkedIn Strategy

LinkedIn is the leading professional social network. Therefore, we have concentrated our communication on:

• The results our clients achieve,
• The growth of our company (figures, recruitments, clients, challenges),
• Sharing content from our blog,
• Etc.

And in 2023?

For 2023, we aim to create even more content across different social media platforms. Here are our objectives:

• Diversify the formats of content offered (Podcast, Interview, etc...)
• Launch a company account on Twitter
• And, of course, produce even more content on the platforms we already use (TikTok, YouTube, Instagram, LinkedIn!)

Find all the useful links to our social media on this page 🔗