How we helped Ramify increase its Conversion Rate with an A/B Testing Strategy using Optibase

Documentation · 2 min · Published on Aug 04, 2025

Screenshot showing two versions of Ramify’s homepage. The background version features a man standing in an office with the text “Vivez l’expérience banque privée, autrement”. The foreground version displays a cleaner layout with the message “Votre patrimoine, notre expertise”.

Too often, conversion decisions are based on gut feeling. But this “intuitive” approach leads to many unseen mistakes. Mistakes that directly impact your conversion rate. And in a world where traffic is more expensive, competitive, and complex than ever, improving conversion is more profitable than increasing visitors.

That’s where a well-executed A/B testing strategy makes all the difference.

Project Challenges

A website redesign, no matter how successful, is still based on assumptions. It’s only once the site is live that you can observe real user behaviors. The challenge here: shifting from an intuitive approach to a continuous optimization strategy, driven by real data and validated through A/B testing.

Tracking

👉 What user events should you track?
👉 Which tools combine qualitative (session recordings, heatmaps) and quantitative (funnels, goals) analysis?
👉 How do you read this data to make better decisions?

Optimization

👉 Prioritize UX hypotheses based on business potential and complexity.
👉 Define clear KPIs per test and measure real impact.
👉 Quickly implement winning variants and iterate continuously.

Our Approach with Ramify

With Ramify, we structured a 4-phase CRO strategy, combining insights, testing, and rollout.

Phase 1: Understand & Analyze

Before optimizing, you need to understand what actually needs to be optimized. We started by integrating two complementary tracking tools:

Tool	Role	Key Insights
Microsoft Clarity	Qualitative behavior analysis	Detected friction zones, scroll behavior, rage clicks
Google Analytics 4	Quantitative performance tracking	Measured funnel progression, drop-off rates, traffic cohorts

These insights helped us:

Map user micro-journeys and pinpoint critical friction areas.
Prioritize UX hypotheses by potential impact vs effort required.

Microsoft Clarity heatmap showing most clicked zones on Ramify’s page. “Investor Space” received 33 clicks (7.45%).

Phase 2: Challenge Conversion Drivers

Once key friction points were identified, we launched a series of A/B tests to challenge what could genuinely move the needle.

Focus	Hypothesis	Examples of Variants
Wording	Clarify value proposition, reduce cognitive load	More benefit-driven titles (“Start investing today”), contextual microcopy in the funnel
Reassurance	Build trust at key moments	Guarantee icons, verified reviews, key performance metrics
CTAs	Improve visibility and drive action	Contrast/color changes, above-the-fold placement, action-driven labels (“Create my plan”)

Each test had clear performance and behavioral KPIs: click-through rate on target elements, funnel progression, final conversion rate, scroll depth, time-on-section, etc.

Phase 3: Test Execution

We selected Optibase to run the A/B tests — a lightweight, Webflow-native testing tool:

Webflow-native integration: deploy test variants without tech debt or developer bottlenecks.
Real-time stats: built-in uplift tracking, p-value, and confidence intervals — GDPR-compliant.
Budget-friendly: flexible licenses, perfect for mid/high traffic sites looking to scale testing without blowing the CRO budget.

Screenshot of the Webflow editor showing the “Life Insurance” product page from Ramify’s website, featuring a clear headline, a return simulator button, and visual performance data (total amount and earnings displayed).

Phase 4: Test Results & Iteration

1. Main Navbar CTA: “Explore” vs “Contact”

Which top-of-page CTA drives the most conversions? A/B test on the primary navbar button.

Figma mockup showing two CTA variants in Ramify’s navbar: “Discover Ramify” vs “Talk to an advisor”.

A/B test results on Ramify’s navbar CTA, comparing “Découvrir” and “Échanger”. The “Découvrir” variant performs better with a 1.21% conversion rate.

📊 Explore: 1.21% click rate
📊 Contact: 0.71%

👉 Result: “Explore” became the default CTA across key conversion pages.

2. Hero Header: Static Image vs. Background Video

Which media format captures more attention and drives more header CTA clicks (primary KPI)? Tested on homepage hero.

Figma A/B test mockup on Ramify’s homepage, comparing two hero visuals and different CTA combinations.

A/B test results in Optibase for the “Home Hero” section on Ramify’s website, comparing two CTA variants. The “Video” version outperforms the current one with a 15% conversion rate vs. 9.3%.

📊 Static Image: 9.37% conversion
📊 Immersive Video: 15.01%

👉 Result: Background video integrated across all high-impact pages.

3. Contact Form CTA: “Investor” vs “Back”

Was the “Investor” CTA being misunderstood as a “Back” button?

We noticed abnormal usage of the “Investor” CTA. To test the confusion, we added a dedicated “Back” button.

Visual A/B test for Ramify’s appointment booking page, featuring variations on “Investor Space” and “Discover Ramify” CTAs.

A/B test results on the contact page CTA. The “Retour” variant performs significantly better with a 26.94% conversion rate compared to 4.52% for “Investisseur”.

📊 Back: 26.94% click rate
📊 Investor: 4.52%

👉 Result: Navigation clarified to remove confusion and reduce friction in the contact funnel.

Conclusion

After Ramify’s global redesign, we launched a second phase focused entirely on conversion rate optimization.

Thanks to Optibase’s native Webflow integration and solid incoming traffic, we were able to run weekly A/B tests, analyze results in real-time, and iterate quickly. A strategy that enabled Ramify to triple its assets under management (AUM) within one year.

Further CRO Resources:

About the author

Florian Bodelot — Co-founder

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Case studies

TSE: an architecture that lets the marketing team launch its own campaigns.
Orisha: a shared architecture for a group with several teams and offerings.
Ramify: a website aligned with an upmarket repositioning.
Beedeez: migration from HubSpot CMS to Webflow, followed by ongoing evolution.

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