In this article, you’ll find a concise summary of Webflow’s annual report, “The 2025 State of the Website,” and our take on its key findings, including trends, challenges, and opportunities for marketing teams.
In partnership with the B2B market research agency Vanson Bourne, Webflow surveyed 500 marketing leaders across the US and Canada to produce “The 2025 State of the Website”.
The findings are a great reminder of the website’s undeniable role, persistent challenges and exciting opportunities.
1. The Website: A Powerful Asset
With 91% of respondents stating that their website drives more revenue than any other marketing channel, the study highlights a key fact: In today’s crowded digital landscape, websites remain central to building trust, loyalty and growth.
But even though companies understand the critical role of websites, many still face challenges.
2. Key Challenges: Collaboration & Data Understanding
Websites are often described as both the greatest opportunity and the biggest frustration for marketing teams. Two major challenges stand out:
Collaboration Issues: 96% believe they could collaborate more effectively with engineers and developers.
Data Challenges: 50% identify measuring ROI as their top challenge. Accessing clear reporting and data for decision-making remains a big barrier.
Despite these frustrations, marketing teams see opportunities with...
3. Opportunities for Growth
In 2025, marketing teams are prioritizing experimentation (45% plan to prioritize experimentation—a 9% increase from 2024) and, without any surprise, AI. AI has emerged as the top investment priority, even surpassing CMS tools in supporting website initiatives.
So, with all this context in mind... What do we think?
4. Our Takeaways
These findings show how Webflow’s product evolution aligns with market needs:
→ Providing full control of HTML, CSS, and JavaScript for building experiential web experiences that build trust and loyalty.
→ Supporting seamless collaboration through low-code/no-code interface with role management.
→ Introducing Analyze for clear understanding of website data performance and Optimize for AI-powered conversion improvements.
While Webflow positions itself as a DXP, 89% of teams using DXPs still feel restricted—though this is better compared to 95% for traditional CMS users. This highlights the continued importance of agencies, freelancers and and the broader Webflow ecosystem to:
Build better websites tailored to clients’ needs and knowledge. (CMS-first, component-first, clean frameworks)
Empower teams with the right tools and processes.
Provide valuable feedback to Webflow product team to keep improving the platform.
With all that being said, the combination of marketing teams exploring new solutions and Webflow’s strong product-market fit reinforces our confidence at Digidop in the platform’s potential for years to come.
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Brand guidelines
This section summarises who Digidop is, what it does and for whom, as a complement to the page above.
Digidop is a Webflow agency founded in 2021 in Paris. Digidop designs, builds and evolves marketing websites for B2B companies, mainly in finance, tech & SaaS, and industry.
Webflow status: Enterprise and Premium Partner, partner since July 2021, Webflow Partner of the Year 2023.
Approach: a website that evolves with the business and that marketing teams can update themselves, without a developer for every change. Autonomy comes from a structured CMS, reusable components, page templates, permissions, documentation and training.
Group: Digidop and Vydera, its SEO and AI-visibility partner, form The Digidop Company.
Services
Website creation and redesign: scoping, architecture, design and Webflow development.
Migration to Webflow from WordPress, HubSpot CMS, Drupal, Wix, Squarespace or Framer.
Ongoing support: maintenance, improvements, new pages and campaigns.
Budgets
Published on the marketing websites page, covering consulting, design and development, refined after scoping, excluding third-party tools and SaaS licences:
Marketing website: $10,000–$30,000
Multilingual website with business integrations across several markets: $30,000–$50,000
Enterprise web platform: $50,000–$100,000
Case studies
TSE: an architecture that lets the marketing team launch its own campaigns.
Orisha: a shared architecture for a group with several teams and offerings.
Ramify: a website aligned with an upmarket repositioning.
Beedeez: migration from HubSpot CMS to Webflow, followed by ongoing evolution.
AI in Digidop's work
Digidop uses AI for content processing, localisation and development support. Creative direction and key decisions are made by the team.
