Looking for a Webflow expert for your site, or want to become one? Either way, the vocabulary has changed. The "Webflow Experts" program launched in 2017 has been replaced by the Certified Partner Program, and the certification exams have been rebuilt from scratch.
In this article, we explain what "expert" means at Webflow today, how to find and vet a provider, what a project costs, and how to become a certified partner yourself.
Originally published in 2023, fully updated on October 6, 2026.
What is a Webflow expert in 2026?
A Webflow expert designs, builds and maintains sites on Webflow: design, CMS structure, responsive layouts, SEO, integrations. The term itself no longer has an official meaning. Webflow replaced its Experts program with the Certified Partner Program in August 2024.
Two official credentials now exist side by side, and they are easy to mix up:
| Partner status | Individual certification | |
|---|---|---|
| Who holds it | an agency or a freelancer | a person |
| What it proves | client sites shipped on Webflow, reviewed by Webflow | command of the tool, measured by an exam |
| Levels | Foundations, Certified, Premium | Practitioner, Visual Developer |
| Where to check it | the partner's profile on webflow.com | the person's digital badge |
Webflow says so itself: certifications do not automatically lead to Certified or Premium Partner status. For a client project, partner status is what matters, and above all the sites behind it.
The tiers and the Enterprise badge are covered in detail in our article on the Webflow Partner Program.
Where to find a Webflow expert
- Webflow's Certified Partner directory. According to Webflow, it lists over 1,200 certified partners, and you can filter by services, budget, location and language. Webflow also offers a matching service based on your project.
- Our reasoned shortlist of the best Webflow agencies.
Location matters less than you'd think. It helps for the kick-off workshops; the rest of the project works fine remotely.
How to check that a Webflow expert is really certified
Anyone can write "Webflow expert" or "Webflow Partner" on their website. What counts is their profile on webflow.com (URL format webflow.com/@provider-name). It shows:
- the tier (Certified Partner or Premium Partner);
- the year they joined the program;
- any Webflow Awards distinctions;
- the sites they've published, which you can open one by one.
For an individual certification, ask for the badge link: it can be verified online and is valid for two years.
A badge doesn't tell you everything, though. Before you sign, ask at least these questions:
- Have you shipped a site like ours (industry, size, multiple languages)? Show us.
- Who does what: strategy, design, development, SEO? In-house or subcontracted?
- How will our team publish on its own after launch?
- What happens after launch: maintenance, new pages, response times?
How much does a Webflow expert cost?
There is no reliable public benchmark for the day rate of a Webflow freelancer or agency, and we'd rather not make one up. The price depends mostly on scope: number of page templates, languages, integrations, content migration.
Here are our ranges, as published on our marketing website page:
| Project type | Indicative budget |
|---|---|
| Marketing website | $10,000 to $30,000 |
| Multilingual marketing website, with business integrations and multiple markets | $30,000 to $50,000 |
| Enterprise web platform | $50,000 to $100,000 |
These budgets cover strategy, design and development. They're refined after the discovery phase, based on a scope we validate together, and don't include third-party tools (CRM, marketing tools…) or the SaaS licenses used in the project.
Becoming a Webflow expert: training, certification, partnership
1. Learn
Webflow University is free: courses, learning paths and videos, from your first site to advanced topics (CMS, interactions, accessibility, AEO). It's the best place to start, before paying for any training.
2. Get certified
Webflow currently offers two certifications. Webflow Practitioner is for beginners and validates your understanding of the key features. Webflow Visual Developer is for experienced users: it validates that you can build production-ready sites that hold up as they grow.
Each exam has 50 multiple-choice questions. You take it online, AI-proctored through Certiverse. Training is recommended but not mandatory. If you fail, you can retake the exam 24 hours later, with unlimited attempts, but each attempt is paid. The certification is valid for two years.
The old exams (Layout levels 1 and 2, CMS, Experts) went away with the old program.
3. Join the partner program
The Webflow Partner Program has three tiers:
| Tier | How to get there | What you get |
|---|---|---|
| Foundations | open to freelancers and agencies building on Webflow | 10% commission on Site plans and add-ons you sell, for the first 12 months of each subscription |
| Certified | an active Freelancer or Agency Workspace plan, a passed pre-qualification assessment, three new client sites built after joining Foundations, and an approved portfolio of three sites built from scratch | up to 20% commission, a directory listing, client matching |
| Premium | keep delivering client projects on Webflow | additional benefits, listed on the program page |
If you're just starting out, the advice from the previous version of this article still holds: build sites to practice, and show them. But to reach Certified, only client sites shipped after joining Foundations count.
Our take
At Digidop, we've been a Webflow partner since July 2021, now at the Premium tier, and we won Partner of the Year at the 2023 Webflow Awards (our Webflow profile). That status brought us new clients quickly.
A badge is a first filter. It says nothing about the quality of the next site: two partners at the same tier can ship very different work. Open three sites from their portfolio on your phone, check whether they load fast and look easy to update, and call one of their clients. If the provider won't let you, that's your answer.
As for becoming an expert, the new program gets one thing right: it rewards shipped sites rather than passed exams. It takes longer to get in. For clients, it's a better signal.
FAQ
What is a certified Webflow expert?
Usually a Certified Partner or Premium Partner in Webflow's program: an agency or freelancer whose client sites Webflow has reviewed. An individual can also hold a certification (Practitioner or Visual Developer), which proves their command of the tool.
How do I become a Webflow expert?
Start with Webflow University, which is free, then take the Practitioner or Visual Developer certification depending on your level. To become a partner, you then need to ship client sites: no course replaces that step.
Is a Webflow certification enough to become a Certified Partner?
No. Webflow states that its certifications don't automatically lead to Certified or Premium Partner status. Reaching the Certified tier takes an assessment, three new client sites and an approved portfolio.
What's the difference between a Webflow specialist and a Certified Partner?
"Webflow specialist" is a description anyone can use. "Certified Partner" is a status granted and displayed by Webflow, which you can check on the provider's webflow.com profile.
Do I need a Webflow expert, or is a template enough?
For a simple first site on a small budget, a well-chosen template is often enough: we picked fifteen in our article on Webflow templates. Once the site has to generate leads, run in several languages, or be updated by your team on its own, an expert will save you time and spare you a rebuild a year later.
Freelancer or Webflow agency?
A freelancer suits a well-defined scope that one person can cover. An agency brings a team (strategy, design, development, SEO) and takes responsibility for the whole thing. See how we work on our Webflow agency page.
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