The project challenges
- How can Beedeez’s differentiated positioning in the LMS space be translated visually?
- How can marketing teams be given more autonomy without compromising performance?
- What technical stack should be adopted to improve performance and scalability — without losing data tracking from HubSpot?
- How can more than 500 pieces of content be migrated without any SEO/GEO loss?
- How can the website be transformed into a growth lever internationally, without sacrificing the local experience?
The project stages
- Build: Migration and modernization of the entire website to Webflow.
- Run: Hybrid support combining Digidop and Vydera’s expertise to continuously evolve the website: design, development, marketing, SEO and GEO.
1. Build: Migrating from HubSpot to a more scalable platform
The first phase of the collaboration consisted of rethinking, modernizing and migrating the entire website from HubSpot CMS to Webflow, while preserving the content, SEO gains and existing marketing integrations.
From consulting to execution: end-to-end support
From the initial thinking phase through to launch, the website redesign took place over 6 months, as part of a three-way partnership between the Beedeez teams, Yuri & Neil (SEO) and Digidop. The project was structured around 5 main stages to deliver a Web solution addressing all of Beedeez’s growth challenges.
The key stages of the migration
- Strategic discovery: branding, UX, SEO and marketing workshops (product, content, positioning)
- Technical stack definition: selection of Web tools, tracking and integrations
- UX structure & storytelling: a website redesigned around the “frontline” promise
- Custom design: refreshed identity, components and adaptive templates
- Webflow development: scalable CMS, complete migration, HubSpot integration, optimized performance, FR/EN localization
New foundations to keep evolving
→ A modern, smooth and high-performing Webflow (Localize) website
→ A design aligned with their “frontline” positioning
→ A custom CMS architecture, adapted to the marketing team’s needs
→ An effective tracking stack and forms directly connected to the HubSpot CRM.
→ A successful SEO migration, with solid technical foundations on the new website.
A personalized content hub was also set up to support the teams in managing and evolving the website independently. It includes reusable templates, step-by-step documentation, and on-demand video tutorials.
2. Run & Scale: Evolving the website after launch
The migration to Webflow was only a first step. Once the new foundations were in place, Beedeez continued its collaboration with Digidop and Vydera.
The Run support is now structured around three main missions.
Evolving the website at the pace of the product
New products, new features, landing pages or specific needs from the marketing teams: Digidop supports Beedeez in the design and development of new custom web experiences when needs go beyond the existing components.
This is notably the case with the announcement page dedicated to Beedeez’s AI Agents.
Developing SEO and GEO visibility
Our sister agency, Vydera, supports Beedeez in continuously improving its visibility on Google and in AI answer engines.
Performance analysis, identification of new opportunities, optimization of existing content and creation of new content and new pages are an integral part of this support.
→ This collaboration notably enabled Beedeez to increase its presence in AI engine citations by 69% in 6 months.
Turning marketing campaigns into web experiences
The website also supports Beedeez’s key marketing moments.
This is notably the case with the study dedicated to frontline teams, conducted with IFOP, which was integrated into a dedicated web experience for the campaign, in order to capitalize on the content through a lead magnet with opt-in.
A platform designed to keep evolving
The Beedeez project therefore goes beyond a migration from HubSpot to Webflow.
After an initial Build phase, dedicated to the redesign, migration and construction of new foundations, the collaboration entered a Run & Scale approach: evolving the website at the pace of the product, developing its SEO and GEO visibility and supporting Beedeez’s new marketing initiatives.
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