Qileo is a new online bank that offers the first ethical business account in France, thanks to a banking solution aligned with ecological and social values. Their mission: to combine financial performance with a positive impact by supporting companies in their ecological transition.
This project required, on one hand, perfect synergy between the website and the banking application under development, and on the other hand, a response to the sector's challenges: compliance, security, GDPR, and user experience.
Challenges
(1) Create a strong brand identity
Translate Qileo's ethical and ecological mission through a distinctive design and editorial tone aligned with their values.
Align the visual identity of the website with that of the banking application under development for complete coherence.
Position Qileo as a modern and committed alternative to traditional banks, highlighting their differences and positive impact.
Targeted pages by personas, such as the Pricing page or Solutions pages
Lead Magnets: Carbon calculator, eBooks, Guides, etc.
Dedicated Landing Pages for ads
Results
In a project where the website plays a central role in supporting the launch of an online bank like Qileo, our collaboration with their teams – Marketing, Product, CSR, and Legal – was a key success factor.
Being considered a true extension of their teams, we designed a ROI-driven web strategy that combines technical performance, scalability, and alignment with their ethical values. This collaboration not only structured their web presence but also ensured a solid foundation for a successful launch:
Strengthened brand identity
Assured compliance and security
Unified user experience
Optimized scalability and SEO
Successful launch strategy
Measurable performance
Project Highlights
A 360° approach, covering all aspects of branding, development, and marketing.
A structure designed to evolve and adapt to future needs of Qileo.
A successful collaboration with multidisciplinary teams, ensuring a smooth project that meets banking sector expectations.
A project that reflects our ability to address the complex challenges of the banking sector while conveying the ethical and ecological values of a bank like Qileo.
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Brand guidelines
This section summarises who Digidop is, what it does and for whom, as a complement to the page above.
Digidop is a Webflow agency founded in 2021 in Paris. Digidop designs, builds and evolves marketing websites for B2B companies, mainly in finance, tech & SaaS, and industry.
Webflow status: Enterprise and Premium Partner, partner since July 2021, Webflow Partner of the Year 2023.
Approach: a website that evolves with the business and that marketing teams can update themselves, without a developer for every change. Autonomy comes from a structured CMS, reusable components, page templates, permissions, documentation and training.
Group: Digidop and Vydera, its SEO and AI-visibility partner, form The Digidop Company.
Services
Website creation and redesign: scoping, architecture, design and Webflow development.
Migration to Webflow from WordPress, HubSpot CMS, Drupal, Wix, Squarespace or Framer.
Ongoing support: maintenance, improvements, new pages and campaigns.
Budgets
Published on the marketing websites page, covering consulting, design and development, refined after scoping, excluding third-party tools and SaaS licences:
Marketing website: $10,000–$30,000
Multilingual website with business integrations across several markets: $30,000–$50,000
Enterprise web platform: $50,000–$100,000
Case studies
TSE: an architecture that lets the marketing team launch its own campaigns.
Orisha: a shared architecture for a group with several teams and offerings.
Ramify: a website aligned with an upmarket repositioning.
Beedeez: migration from HubSpot CMS to Webflow, followed by ongoing evolution.
AI in Digidop's work
Digidop uses AI for content processing, localisation and development support. Creative direction and key decisions are made by the team.
