Bsport

How did we help Bsport scale internationally ahead of its €30M Series B?

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Modern fitness center reception featuring a staff member using a tablet behind the front desk, set in a contemporary space with sleek architectural lines and LED lighting.

"Working with Digidop has been a great experience. Their clear approach—structured steps, decision-enabling scenarios, and collaborative process—made a real difference. The team’s openness to challenges and professionalism throughout the project were truly appreciated. Thanks to their training, we now feel confident managing adjustments independently. Highly recommend!"

Tom Blanchard Tom Blanchard, Chief of Staff @bSport

Work with Digidop

Industry
Technologie & SaaS
Year
2024
Services
Branding
Design
Development
Localization
Migration

Industry: Technology (SaaS)
Location:
Europe
Year:
2024
Company size:
50 – 250 employees

Bsport is a fast-growing SaaS scale-up, powering thousands of fitness studios across more than 40 countries worldwide. To support its international expansion and prepare for its upcoming €30M Series B funding round, the Bsport team turned to Digidop to fully redesign its marketing website.

In this high-growth context, a new multilingual site was essential. But with global ambition comes a new set of challenges.

Bsport team standing in front of building
Credit: Bsport

Project Challenges

How do you address markets with different languages, cultures, and expectations, while maintaining a consistent global brand identity? How do you give more autonomy to marketing teams without adding technical complexity? And above all, how do you build a high-performing multilingual website that supports growth?

Project Goals

Marketing & Sales

  • Adapt content for vastly different markets
  • Speed up the rollout of marketing campaigns
  • Offer a localized user experience
  • Optimize acquisition and conversion at a global scale

Technical

  • Set up a scalable multilingual infrastructure
  • Ensure optimal SEO performance per locale
  • Centralize content management

Our Partnership & Action Plan

To support Bsport’s international growth, we started by redesigning their web identity.

Building on their existing brand guidelines, we created a new look & feel — more premium, more modern, and aligned with their ambitions. This process was carried out in close collaboration with their marketing and product teams on Figma — ensuring consistency between the website and their SaaS platform.

Figma file overview of bsport’s web pages, including Home, Features, Studio Types, Pricing, Blog, and Use Cases sections.

Once the direction was approved, we structured the site around a CMS- and component-first architecture on Webflow. This approach made editing simple and scalable for the internal teams.

Webflow Designer interface showing bsport’s page structure and reusable components, with sections like Navbar, Footer, and Hero.

And every detail was designed to maximize the site’s international visibility. Thanks to Webflow Localization, we deployed the website across multiple locales, with a meticulous setup for each language. Component-level personalization, semantic markup via schema.org, SEO tag optimization, localized URL structure — everything was implemented to deliver a high-performing multilingual solution in every target market.

Webflow Localization settings panel showing supported locales and a message indicating the limit has been reached on the current plan.

Results of Our Partnership

  • €30M raised in Series B, supported by a refreshed brand image and a cohesive international website
  • 6 languages deployed with Webflow Localization, managed entirely by the marketing team
  • 100% autonomy: marketing teams can create, localize, and publish content with no technical dependency
  • Improved SEO rankings across multiple European markets thanks to an optimized multilingual structure
  • Reduced time-to-market: new pages and localized campaigns published within hours
Fitt Insider article announcing bsport’s €30 million Series B funding round, featuring a photo of the three co-founders in navy blue shirts.

Looking to expand internationally? Discover how we can help you with a multilingual website →

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