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Industry: Technology (SaaS)
Location: Europe
Year: 2024
Company size: 50 – 250 employees
Bsport is a fast-growing SaaS scale-up, powering thousands of fitness studios across more than 40 countries worldwide. To support its international expansion and prepare for its upcoming €30M Series B funding round, the Bsport team turned to Digidop to fully redesign its marketing website.
In this high-growth context, a new multilingual site was essential. But with global ambition comes a new set of challenges.
Project Challenges
How do you address markets with different languages, cultures, and expectations, while maintaining a consistent global brand identity? How do you give more autonomy to marketing teams without adding technical complexity? And above all, how do you build a high-performing multilingual website that supports growth?
Project Goals
Marketing & Sales
- Adapt content for vastly different markets
- Speed up the rollout of marketing campaigns
- Offer a localized user experience
- Optimize acquisition and conversion at a global scale
Technical
- Set up a scalable multilingual infrastructure
- Ensure optimal SEO performance per locale
- Centralize content management
Our Partnership & Action Plan
To support Bsport’s international growth, we started by redesigning their web identity.
Building on their existing brand guidelines, we created a new look & feel — more premium, more modern, and aligned with their ambitions. This process was carried out in close collaboration with their marketing and product teams on Figma — ensuring consistency between the website and their SaaS platform.
Once the direction was approved, we structured the site around a CMS- and component-first architecture on Webflow. This approach made editing simple and scalable for the internal teams.
And every detail was designed to maximize the site’s international visibility. Thanks to Webflow Localization, we deployed the website across multiple locales, with a meticulous setup for each language. Component-level personalization, semantic markup via schema.org, SEO tag optimization, localized URL structure — everything was implemented to deliver a high-performing multilingual solution in every target market.
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Results of Our Partnership
- €30M raised in Series B, supported by a refreshed brand image and a cohesive international website
- 6 languages deployed with Webflow Localization, managed entirely by the marketing team
- 100% autonomy: marketing teams can create, localize, and publish content with no technical dependency
- Improved SEO rankings across multiple European markets thanks to an optimized multilingual structure
- Reduced time-to-market: new pages and localized campaigns published within hours
Looking to expand internationally? Discover how we can help you with a multilingual website →
