Migrating 8 WordPress websites to Webflow

Executive Summary

In 2026, CoverManager entrusted Digidop with the complete redesign of its web ecosystem, with one clear objective: consolidate eight WordPress websites (one per country) into a single Webflow Enterprise platform capable of supporting the group’s continued growth.

Historically heavily reliant on paid acquisition, the Growth teams wanted to accelerate their inbound strategy.

This partnership modernized CoverManager’s digital brand while providing the teams with a high-performance platform, easy to evolve and built for conversion.

Before-and-after comparison of the CoverManager website redesign, highlighting the evolution of the user experience following the migration to Webflow Enterprise.

Context

Following the merger between CoverManager and Zenchef, Eve-Anne, Head of Growth at Zenchef, was looking for both a technology and a partner capable of unifying CoverManager’s digital ecosystem.

Together with Webflow Enterprise, we answered these challenges by leading a transformation project bringing together multiple teams around a shared roadmap.

→ Build a web platform capable of supporting CoverManager’s acceleration across its key European and Latin American markets, while harmonizing website management for Zenchef’s teams.

Project team

‍CoverManager & Zenchef: Product vision and content.‍
Digidop: Creative direction, UX/UI, Webflow Enterprise architecture and development.‍
Vydera: Content migration and SEO/AEO optimization.‍
Webflow Enterprise: Platform and governance.‍
Tracking Agency (External): Google Tag Manager implementation and tracking configuration.‍
SEO Consultant (External): Search strategy and SEO consulting.

Project goals

“With CoverManager, the goal wasn’t simply to migrate eight WordPress websites. It was to build a platform capable of supporting the group’s long-term ambitions. This is exactly the kind of project where the partnership between Webflow Enterprise and Digidop truly comes to life.”

Florian Rela Key Account Manager, Webflow Enterprise

Marketing

Modernize CoverManager’s digital brand.
Build a platform designed for growth and conversion.
Give marketing teams greater autonomy.
Strengthen SEO, tracking and campaign deployment.

Technical

Consolidate 8 WordPress websites into a single Webflow Enterprise Workspace.
Build a scalable and maintainable CMS architecture.
Improve performance while simplifying governance.
Create foundations capable of supporting long-term international growth (with 6 locales)

A 12-week roadmap

The project was managed through a shared roadmap bringing together every stakeholder.

12-week Enterprise migration roadmap illustrating the different project phases, from technical mapping to the successful launch of the CoverManager platform.

A dedicated Slack channel and weekly project calls kept every team aligned, from technical architecture through to launch.

Here’s how we execute a complex Enterprise migration in 12 weeks

Step 1

Technical Mapping & Strategy Workshops

Step 2

Sitemap and Look & Feel Proposal

Functional sitemap and information architecture created to structure the future CoverManager website before development.

Figma exploration of creative directions and visual concepts created for the redesign of CoverManager’s digital identity.

Step 3

Web Design

Figma workspace organizing CoverManager’s UX/UI designs before development in Webflow Enterprise.

Step 4

Webflow Development & CMS Migration

Reusable Webflow Enterprise components built to accelerate page production across the CoverManager website.

Webflow CMS collections configured to manage CoverManager’s multilingual content within a unified Enterprise platform.

Step 5

QA, SEO (301 redirects, metadata, etc.) & Technical Integrations (Google Tag Manager, Cookies, Google APIs) with Vydera

Webflow Enterprise interface showing the management of more than 2,100 301 redirects during the CoverManager website migration to preserve SEO performance.

Step 6

A custom hosting architecture was implemented to allow Webflow to coexist with CoverManager’s SaaS platform under a single domain, while ensuring high performance, efficient cache management, and SEO integrity. AWS CloudFront acts as a reverse proxy, serving the marketing pages hosted on Webflow (wf.covermanager.com) directly under www.covermanager.com, with custom routing and URL rewrite rules ensuring all traffic remains on the public domain.

Webflow Enterprise custom domain configuration showing wf.covermanager.com set as the default domain with an active SSL certificate, used as the origin for a custom AWS CloudFront hosting architecture.

Step 7

Launch & Go-to-Market

MacBook mockup showcasing the final CoverManager website after its migration to Webflow Enterprise.

Responsive preview of the new CoverManager website on mobile, designed and developed with Webflow Enterprise.

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And… What’s next?

Building the platform was only the first step.

The next phase is about unlocking its full potential through Webflow’s Enterprise native AI-powered capabilities, enabling us to monitor, grow and continuously optimize CoverManager’s organic visibility and website performance.

Analyze + Optimize + AEO