How Digidop supports the growth of a European Hospitality Tech leader with Webflow Enterprise

‍Executive Summary

In 2026, CoverManager entrusted Digidop with the complete redesign of its web ecosystem, with one clear objective: consolidate eight WordPress websites (one per country) into a single Webflow Enterprise platform capable of supporting the group’s continued growth.

Historically heavily reliant on paid acquisition, the Growth teams wanted to accelerate their inbound strategy.

This partnership modernized CoverManager’s digital brand while providing the teams with a high-performance platform, easy to evolve and built for conversion.

Context

Following the merger between CoverManager and Zenchef, Eve-Anne, Head of Growth at Zenchef, was looking for both a technology and a partner capable of unifying CoverManager’s digital ecosystem.

Together with Webflow Enterprise, we answered these challenges by leading a transformation project bringing together multiple teams around a shared roadmap.

→ Build a web platform capable of supporting CoverManager’s acceleration across its key European and Latin American markets, while harmonizing website management for Zenchef’s teams.

Project team

• ‍CoverManager & Zenchef: Product vision and content.‍
• Digidop: Creative direction, UX/UI, Webflow Enterprise architecture and development.‍
• Vydera: Content migration and SEO/AEO optimization.‍
• Webflow Enterprise: Platform and governance.‍
• Tracking Agency (External): Google Tag Manager implementation and tracking configuration.‍
• SEO Consultant (External): Search strategy and SEO consulting.

Project goals

“With CoverManager, the goal wasn’t simply to migrate eight WordPress websites. It was to build a platform capable of supporting the group’s long-term ambitions. This is exactly the kind of project where the partnership between Webflow Enterprise and Digidop truly comes to life.”

Florian Rela Key Account Manager, Webflow Enterprise

Marketing

• Modernize CoverManager’s digital brand.
• Build a platform designed for growth and conversion.
• Give marketing teams greater autonomy.
• Strengthen SEO, tracking and campaign deployment.

Technical

• Consolidate 8 WordPress websites into a single Webflow Enterprise Workspace.
• Build a scalable and maintainable CMS architecture.
• Improve performance while simplifying governance.
• Create foundations capable of supporting long-term international growth (with 6 locales)

A 12-week roadmap

The project was managed through a shared roadmap bringing together every stakeholder.

A dedicated Slack channel and weekly project calls kept every team aligned, from technical architecture through to launch.

Here’s how we execute a complex Enterprise migration in 12 weeks

Step 1

Technical Mapping & Strategy Workshops

Step 2

Sitemap and Look & Feel Proposal

Step 3

Web Design

Step 4

Webflow Development & CMS Migration

Step 5

QA, SEO (301 redirects, metadata, etc.) & Technical Integrations (Google Tag Manager, Cookies, Google APIs) with Vydera

Step 6

Launch & Go-to-Market

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And… What’s next?

Building the platform was only the first step.

The next phase is about unlocking its full potential through Webflow’s native AI-powered capabilities, enabling us to monitor, grow and continuously optimize CoverManager’s organic visibility and website performance.

Analyze + Optimize + AEO

Results

• 8 WordPress → 1 Workspace
• 44M yearly visitors migrated
• 1,000+ pages migrated
• Zero SEO loss
• 10× faster page production
• 3 months to consolidate 8 websites