Cookie Settings

By clicking “Accept”, you agree to the storage of cookies on your device to improve navigation on the website, to analyze the use of the website and to support our marketing activities.

How do we design a web platform that helps a B2B startup in the medical sector build awareness around a new medical device?

  • €12M
    raised by the startup
  • 15+
    awards and recognitions
  • +1067%
    increase in DA
Visit website
Echopen logo with a preview of the probe and a patient

Thank you, Digidop team, it's always a pleasure to work together. We are going to have some great projects to work on together in 2024, particularly in e-commerce.

Guillaume Laguette
Guillaume Laguette
CRO @echoPen
Let's work together
  • Header of the echopen site with a patient and the medical probe.
  • Bento presenting the web work done on the echopen site.
  • Smartphone mockup displaying the mobile version of the echOpen website, highlighting a portable ultrasound device for general practitioners, with a red “Buy now” button.
Industry
Technology
Year
2023
Services
Design
Development
Support
Strategy

Industry: Medical
Country: France
Company size: 11 to 50 employees

echOpen is a mission-driven startup working to make clinical ultrasound accessible to all healthcare professionals through an innovative product: a portable probe.

Project Challenges

To officially launch its product (hardware + software), we had to move quickly — but cleanly, as echOpen operates in a highly regulated sector — to release a V1 of the website that could support the company’s first marketing and commercial efforts.

Goals of the New Website

The objectives of this collaboration were primarily commercial and technical.

Marketing & Sales

👉 Convince medical decision-makers (healthcare professionals, clinical directors, purchasers)
👉 Accelerate indirect sales, primarily B2B, in a non-e-commerce model

Technical

👉 Make the team fully autonomous in creating and editing content
👉 Build strong technical SEO foundations to gain visibility quickly

Proposed Solutions

To address these needs, we provided echOpen with a 360° solution, supporting them through every phase of the project — from strategy, architecture, and UX/UI, to the final design implementation.

The site was designed to address multiple medical specialties, from general practice to nephrology, with clear navigation by user profile to meet the real needs of practitioners in the field. It also offers a variety of resources to educate and reassure users about the new product. A multi-persona approach, essential for a device aimed at a wide range of healthcare professionals.

Dropdown menu of medical specialties targeted by echOpen, including general practitioners, emergency physicians, nurses, and medical students.

For the integration, we chose to develop the site in Webflow, leveraging its CMS to allow echOpen’s teams to roll out their content strategy independently — in two languages, thanks to the multilingual setup.

Dr. Thibaud Auger demonstrates the daily use of the echOpen ultrasound probe in his medical practice.

Since launching this V1, we’ve continued to support the echOpen team on an ad-hoc basis and proudly track the results of the web strategy we put in place.

Demonstration of the echOpen ultrasound probe on a patient, alongside a contact form and a quote from Dr. Philippe Gérard.

The site has become a true commercial asset — showcasing the product, generating demo requests, and strengthening the sales narrative.

Results of Our Partnership

  • €12M raised by the startup
  • 15+ awards and recognitions (including FHF Innovation Award 2024, ARS Île-de-France, i-Nov)
  • +1067% increase in domain authority in just 12 months
List of awards won by echOpen in 2024 in the medical field, including the SFMU, FHF, and MedInTechs prizes.

Explore more case studies

See all cases

Want to turn your website into your most valuable asset?

Contact us today