Industry: Hospitality Country: France Company size: Subsidiary of Louvre Hotels Group
Hosho is a new generation of youth hostels designed for modern travelers: young professionals, tourists, families, and school groups. When Ciryl reached out to us, Hosho was just getting started.
Project Challenge
Create a full digital identity that resonates with a very specific target audience: young, budget-conscious travelers visiting Paris.
Project Goals
Marketing & Communication
Build a clear, friendly, and youthful brand identity
Create a web experience that attracts and converts
Address multiple customer segments: solo travelers, families, groups
Technical
Build a Webflow website that’s easy to update
Ensure speed, responsiveness, and SEO performance
Create a multilingual website—essential for an international audience
Creative Process: From Vision to Launch
Step 1: Art Direction
To appeal to young professionals, tourists, families, and school groups, we crafted a youthful, energetic visual identity through:
Clean white background for clarity
Rounded corners for a friendly look
Subtle shadows and dynamic shapes
Step 2: UX Wireframes
We structured the site architecture to ensure intuitive navigation. Key pages include:
An innovative navigation bar for seamless exploration
A homepage introducing Hosho’s overall concept
A Hotel page with all key information and strong CTAs
A Franchise page to attract new partners
A Careers page to recruit top talent
Additional pages: FAQ, Contact, Group bookings… and a creative 404 page
Step 3: UI Design
Based on the wireframes, we designed a unique digital experience for Hosho—a minimalist yet dynamic design. Navigation was built to offer fast, intuitive search on mobile, tablet, and desktop.
(All design mockups were created in Figma, allowing for smooth collaboration with their team.)
Step 4: Webflow Development
For development, we chose Webflow—a platform we specialize in at Digidop. Webflow enabled us to deliver:
👉 Fully optimized responsive design across all devices 👉 Fast load times and smooth animations 👉 Integration of SEO best practices 👉 A simplified CMS for quick, scalable content updates
A Site Designed to Engage and Convert
The new Hosho Paris website is more than a digital storefront—it’s a true acquisition tool, crafted to attract and engage travelers while reflecting a young, professional aesthetic. Since the launch several years ago, the hotel group remains satisfied with the original digital strategy.
For instance, we supported by example them during the migration from Weglot to Webflow Localization, as soon as the feature became officially available.
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Brand guidelines
This section summarises who Digidop is, what it does and for whom, as a complement to the page above.
Digidop is a Webflow agency founded in 2021 in Paris. Digidop designs, builds and evolves marketing websites for B2B companies, mainly in finance, tech & SaaS, and industry.
Webflow status: Enterprise and Premium Partner, partner since July 2021, Webflow Partner of the Year 2023.
Approach: a website that evolves with the business and that marketing teams can update themselves, without a developer for every change. Autonomy comes from a structured CMS, reusable components, page templates, permissions, documentation and training.
Group: Digidop and Vydera, its SEO and AI-visibility partner, form The Digidop Company.
Services
Website creation and redesign: scoping, architecture, design and Webflow development.
Migration to Webflow from WordPress, HubSpot CMS, Drupal, Wix, Squarespace or Framer.
Ongoing support: maintenance, improvements, new pages and campaigns.
Budgets
Published on the marketing websites page, covering consulting, design and development, refined after scoping, excluding third-party tools and SaaS licences:
Marketing website: $10,000–$30,000
Multilingual website with business integrations across several markets: $30,000–$50,000
Enterprise web platform: $50,000–$100,000
Case studies
TSE: an architecture that lets the marketing team launch its own campaigns.
Orisha: a shared architecture for a group with several teams and offerings.
Ramify: a website aligned with an upmarket repositioning.
Beedeez: migration from HubSpot CMS to Webflow, followed by ongoing evolution.
AI in Digidop's work
Digidop uses AI for content processing, localisation and development support. Creative direction and key decisions are made by the team.
