Industry: Training / Education
Country: France
Size: 50 to 99 employees
Monceau Langues is a professional language training organization. Following a merger & acquisition operation, the group redefined its positioning, offering, and visual identity — with the goal of aligning its digital presence with this new phase.
Project challenge
How to reposition Monceau Langues’ brand image, offerings, and web strategy after a merger, while ensuring SEO performance and autonomy through a migration from WordPress to Webflow?
Key objectives of the website redesign
Marketing & Positioning
- Deploy a web identity aligned with their new brand guidelines
- Clarify the new training offers (formats, immersion programs, centers)
- Strengthen credibility with both companies and learners
Technical & Autonomy
- Migrate from WordPress to Webflow to improve performance and security
- Preserve and enhance SEO performance
- Design the site to be scalable, allowing teams to easily deploy new offers, add centers, languages, etc.
- Ensure a smooth and fast mobile experience
Our support for Monceau Langues
From understanding the post-merger repositioning to analyzing the new offerings and launching the website, here’s the approach we followed throughout the collaboration:
1. Post-merger audit & planning
Co-creation workshops to define the post-merger strategy: business objectives, audiences, offer understanding, SEO priorities, multilingual requirements, and migration scope (blog & key pages).
2. Look & Feel and UX/UI Web Design
Application of the new brand identity into web mockups, architecture redesign, and Mobile First design: user journeys by needs, by centers/immersion programs, addition of social proof (reviews, certifications), etc.
3. Copywriting process
Client-provided content was integrated directly into mockups, following a structured workflow in parallel with the design phase.
4. Webflow Development
Integration of the design system and Figma mockups into Webflow, 100% responsive, using the Client-First methodology and following best web practices. Weglot was integrated for EN/FR translation.
5. WordPress to Webflow Migration
Migration process of all dynamic WordPress content to new Webflow collections, with technical SEO optimizations implemented.
6. Delivery & Team Training
Webflow onboarding for the marketing team, initially used to working with WordPress, to ensure long-term autonomy.
Partnership results
Since the website launch:
- A robust site with 50+ pages, fully aligned with the new identity and offerings
- A modernized stack (Webflow): improved security, performance, and autonomy
- A consolidated SEO base: first-page ranking on key queries
- A fluid mobile experience, designed for conversion
And a company that continues to expand internationally!
And a partnership that continues
Now that the Monceau Langues teams are autonomous, our collaboration continues occasionally for:
- Structuring projects
- Optimization projects or new feature additions
.jpeg)
