Industry: Finance / Stock Market
Country: France
Year: 2025
Team size: 1 to 10 employees
Nicolas Chéron is a recognized expert in financial markets with 20 years of experience. He democratizes investing through a transparent, educational, and accessible approach, followed by over 54,000 French-speaking investors subscribed to his newsletter.
He also has over 300,000 followers across all social media platforms (X, Instagram, YouTube, LinkedIn).
The project challenge
How can we capitalize on years of educational content produced by Nicolas Chéron to design a website that is:
- Optimized for newsletter conversion,
- Accessible and aligned with his brand,
- Integrated into his content distribution workflow?
Project goals
Marketing
👉 Generate more newsletter subscribers.
👉 Highlight his partners.
👉 Distribute his content at a larger scale.
Technical
👉 Migrate to a more flexible solution without losing SEO.
👉 Gain autonomy with a structured CMS and reusable components.
👉 Set up an automated workflow between the website and the newsletter.
Digidop support
Step 1. Project architecture
Three workshops were held with Nicolas Chéron, project managers, designers, copywriters, and Digidop team to define the web strategy and site structure.
Step 2. New visual identity and web design
New brand guidelines, social media assets, and a full website design: we reimagined Nicolas’s entire visual identity. The focus was placed on readability, the credibility of his personal brand, and conversion through clear CTAs to subscribe to the newsletter.
Step 3. Development on Webflow
For the development phase, Nicolas Chéron trusted us with the choice of platform.* Development followed a “component-first” approach for fast and scalable evolution.
(*After a demo of the tool, he and his team were convinced that Webflow’s WXP features were exactly what they needed.)
Step 4. SEO migration, automation, and go-live
To ensure a migration with no traffic loss, we handled all traffic redirections.
And to avoid any loss of leads, we automated the newsletter (behiiv) signup workflows.
Finally, we put everything live by configuring the new DNS.
Step 5. Creation of event landing pages
Following the success of the site, we supported Nicolas Chéron in designing a high-conversion landing page for his annual event: Le Sommet de l’Investisseur.
👉 This page generated over 100,000 signups in one week.
Key results
- 0 SEO loss during migration
- +4,000 new newsletter subscribers in 6 months
- +100,000 signups via the conversion landing page
