Industry: Sport / Finance
Country: France
Year: 2025
Company size: 50 to 200 employees
Ramify is a French wealth management platform positioned as a premium alternative to private banking. In 2025, the brand becomes the official partner of IRONMAN Nice, one of the most iconic races of the globally renowned IRONMAN brand.
A strategic partnership built on a long-term vision and shared values between endurance sports and wealth investment: excellence, strategy, performance, endurance, and trust.
The challenge was to find a way to bring this partnership to life by aligning the premium positioning of both brands while also serving conversion objectives.
Project challenges
The objective was to design a landing page capable of carrying the Ramify x IRONMAN partnership, both as a storytelling tool and a conversion driver. To achieve this, we needed to:
- Give meaning to the partnership.
- Establish a premium and differentiating narrative.
- Create a clear opt-in aligned with the target audience.
Why is IRONMAN a strategic partnership for Ramify?
By becoming the official partner of IRONMAN Nice, Ramify was not primarily seeking mass visibility. The goal was instead to address an audience naturally aligned with its wealth management offering.
IRONMAN is one of the most demanding and most expensive sporting competitions in the world. Between registration fees, equipment, training, nutrition, travel, and more, the race mainly attracts high-income profiles (CSP+), structured, committed individuals who are used to taking a long-term perspective.
Characteristics that directly resonate with Ramify’s target audience: investors, entrepreneurs, and anyone seeking performance, structure, and a long-term vision.
The IRONMAN partnership therefore acts as a first level of “natural qualification,” even before marketing levers are put in place.
A landing page designed as a single entry point
To address these challenges, we designed a landing page conceived as a strategic entry point:
From a storytelling perspective, the page draws a parallel between the values of wealth management and those of endurance sports. Five values are embodied through five athlete profiles, each sharing their own story.
From a conversion perspective, to attract the right profiles, the mechanism relied on two levers:
(1) Inviting users to follow the journey of the athletes featured on the page.
(2) Offering users the opportunity to predict the athletes’ finish times for a chance to win an exclusive IRONMAN experience on race day.
A workflow connected to sales teams
With the goal of supporting Ramify’s business objectives, every key interaction on the landing page is tracked and connected to the marketing and sales teams, including:
- Page scroll depth
- CTA clicks
- Partial or complete form submissions
- Conversion rate
- Number of sessions
A landing page at the heart of the launch strategy
The launch was part of a global communication plan, combining several actions rolled out on the same day.
The landing page served as the central hub for social media announcements, press coverage, and communications from partners and influencers.
Among them was Marjolaine Pierré, double world champion in long-distance triathlon and France’s number one, who embodies the partnership alongside Ramify.
First Outcomes
- An immersive and distinctive landing page, aligned with the premium positioning of both brands.
- More than 150 leads generated on the very first day.
- Nearly 1,000 views on launch day, driven by the associated communication plan.
These initial results validate the ability of a well-designed landing page to play both a storytelling and conversion role from the very first hours of the partnership.
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