How do we build a strong and desirable brand for a private business club at the intersection of sport and networking?

Industry: Business club / Sport
Country: France
Year: 2025
Members: 90+ active members in the first season

Sphère is a private business club that brings together entrepreneurs, executives, and top-level athletes around a shared passion: padel. For its official launch in multiple cities, the brand needed, a strong identity, an engaging storytelling and a web platform with a member space to present the concept and manage the club’s activity

Project Challenges

Create a distinctive and desirable brand in a competitive landscape, leveraging padel, sport, and high-profile athlete ambassadors.

Our support

We supported Sphère with a full-scope approach, from branding to digital integration:

→ Logo design and brand book
→ Web design (UX/UI)
→ Development of the marketing site on Webflow
→ Implementation of a private member space

And the collaboration didn’t stop there—our founders are now active members of the Paris club. (Always a great feeling to play wearing—or seeing others wear—the logo we designed 😉)

Results

• 90+ members recruited in the first season
• 5 clubs launched in key cities within a year
• 1 private digital space for members
  

The concept keeps growing, with new clubs opening in several cities starting in September 2025—supported by new sponsors joining the project.