Morfo

Making a complex reforestation technology accessible while supporting the international growth of a Green Tech company

Pascal Asselin in front of the Morfo siteVisit websiteForest photo and drone with Morfo logo

"100% won over by the collaboration with Digidop! The team supported us in structuring the project, they were responsive, were able to guide us, and launched the site within a tight deadline."

Pascal Asselin
Co-founder @Morfo

Work with Digidop
Impactful design section header of the Morfo siteMoodboard for Morfowebsite section of Morfo
Industry
Industrial
Year
2022
Services
Branding, Design, Development, Localization, Migration, Growth

Industry: Green Tech
Countries: France, Brazil
Team size: 10 → 40 employees
Technology: Drone & AI-based tropical reforestation

Morfo develops technological solutions to restore tropical forest ecosystems at scale. Following a first fundraising round, the startup aimed to strengthen its brand image, simplify the way its technology is communicated, and support its international growth with a high-performance multilingual website.

Project challenges

One of the main design challenges was to make Morfo’s complex technology easy to understand for both the general public and potential investors. On the technical side, Morfo also needed an editable, collaborative solution that could support a multilingual content strategy across its Brazilian, English-speaking, and French-speaking teams.

Project Goals

Marketing & Communication

→ Strengthen Morfo’s international brand presence
→ Clearly explain their technology and its impact
→ Deliver an immersive experience aligned with the brand’s tropical identity

Technical

→ Deploy a multilingual, scalable, and easy-to-manage marketing site
→ Structure the website around a content- and SEO-first CMS

Solutions Provided

1. Branding

Our initial support began in 2022 with a full-scope approach.

The original logo—designed by the founders—was reworked, and we created a dedicated variant for the Brazilian entity. We also designed Morfo’s first brand style guide to set a visual foundation for the newly formed marketing team.

Morfo logo with dimension and spacing annotations, alongside the tagline ‘Restore. Regrow. Revive.’

2. Web Design

We designed an immersive web experience inspired by their visual universe (forests, drones, tech). This work earned an Honorable Mention from Awwwards, recognizing the quality of both design and user experience.

A mockup designed based on the previous stages!
A mockup designed based on the previous stages!

3. Webflow Development

For development, we chose Webflow. The founding team was already familiar with the tool and had created a first version landing page directly in the Designer. (And if you’ve done the same, you know why a V2 deserves to be handled by an agency 😉)

We implemented the Client-First framework to ensure a clean structure, reusable components, and long-term maintainability—empowering future teams to work directly inside the Designer. To fully leverage the CMS logic, all content-driven pages were built dynamically, allowing simple and fast editing directly in Webflow’s CMS.

When Webflow Localization was released, we migrated from Weglot to the native solution. The site is now managed in 3 languages (FR, EN, BR) from a single interface—without relying on third-party tools.

Webflow interface showing Morfo’s multilingual site setup with English, French, and Portuguese languages.

4. Ongoing Support & Growth

Our collaboration has continued through on-demand missions for over 3 years — helping evolve the website, onboard new team members on site management, and support temporary acquisition and marketing strategies through dedicated landing pages.

Key Results

Three years after our first collaboration, Morfo has grown significantly on the international stage. Here an overview:

  • Global client references, including Google
  • Team growth from 10 to 40 employees
  • Multiple funding rounds, including a €4M second round table with Teampact Ventures
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