How Talkspirit Scales Webflow, SEO & GEO with Digidop

Executive Summary

Talkspirit is a European SaaS software company that has been working with Digidop since April 2026 to progressively evolve its Webflow website and support the rollout of its new web strategy.

The existing website had been built on Webflow, but without an architecture truly designed to scale. As the product and marketing needs evolved, limitations gradually emerged: inflexible components, complex multilingual management with Weglot, and limited autonomy for teams to quickly create and evolve pages.

The challenge of our collaboration was to build a more scalable foundation while continuously improving the website across strategy, design, Webflow development, SEO, GEO, conversion, and AI-assisted workflows.

A 12-month strategic roadmap focused on progressively transforming the website, giving Talkspirit’s teams greater autonomy, and building a scalable web platform capable of evolving alongside the product and its marketing strategy.

Our approach

The goal is not a traditional website redesign, but a progressive transformation of the site to better support the evolution of the product, improve visibility and conversion, while giving teams greater autonomy.

Why did Talkspirit choose Digidop to evolve its website and GEO strategy?

Talkspirit was looking for a partner capable of bringing together multiple areas of expertise within a single engagement: restructuring the Webflow project, developing new components, refreshing the positioning, identifying SEO and GEO opportunities, defining recommendations, and also being able to implement them directly on the website.

It was this combination of Digidop’s expertise in strategy, design, and Webflow development, and Vydera’s expertise in SEO and GEO — making it possible to go from recommendation to implementation — that appealed to Talkspirit.

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The teams involved

Talkspirit - Marketing and Product teams
Digidop - Project Manager, developers, and designers
Vydera - SEO and AEO/GEO expertise

Key stages of the collaboration

Team gathered around a worktable, with a focused colleague at the center during a collaborative discussion.

1. Product understanding and immersion

Developing an in-depth understanding of the Talkspirit product, immersing ourselves in the internal teams, and auditing the website, market, and key competitors to identify strategic priorities.

2. 12-month strategic roadmap

Defining a roadmap to progressively evolve the website across several areas: positioning, UX, UI design, content, conversion, and architecture.

3. Migration and optimization of the Webflow ecosystem

Migration from Weglot to Webflow Localization and restructuring of the website around a simpler, more flexible, and scalable component architecture, making it easier to manage and evolve.

→ 3 languages are now managed directly within Webflow.

talkspirit website using webflow native localization

Managing Talkspirit content in French, English, and German with Webflow Localization.

4. Integrating AI into workflows

Developing components designed to work with Claude MCP and implementing new AI-assisted workflows to accelerate the creation, integration, and deployment of new pages in Webflow.

Talkspirit AI workflow combining Webflow and Claude MCP to accelerate page creation and deployment.

Restructuring Talkspirit’s Webflow components for a more flexible and scalable website architecture.

This has already resulted in:

More than 1,000 pages deployed in a new language (German)
And 40 new product landing pages deployed across 3 languages

By the Talkspirit teams in just 1 month.

5. Continuous optimization

Progressive redesign of strategic pages, continuous improvement of the user experience, and optimization of SEO, GEO, and conversion performance, page by page. The collaboration, structured around a weekly meeting, follows a simple approach: measure, prioritize, and continuously evolve the website based on Talkspirit’s needs.

Vydera dashboard tracking Talkspirit’s GEO visibility across ChatGPT, Gemini, Perplexity, and Google AI.

Where the website stands today

Six months after the start of the collaboration, the website now runs on a simplified and scalable component architecture. A new visual direction has been progressively rolled out, starting with the homepage, and a more visual integration of the product into the overall web experience is beginning to take shape.

Work on SEO, GEO, optimization, and conversion now continues page by page, with an initial measurement of the overall impact planned for the end of 2026.