Context
Following our work on the CoverManager redesign, we partnered with Zenchef’s Marketing and Growth teams to deploy and drive the adoption of the Webflow Enterprise suite.
The objective was not to build a new website, but to deploy Webflow Enterprise products, configure them to fit Zenchef’s needs, and support the Website Manager in adopting the platform to unlock its full potential.
Challenges
- Deploy Webflow Enterprise.
- Configure the products to match Zenchef’s needs.
- Train the Marketing and Growth teams.
- Accelerate platform adoption.
- Lay the foundations for continuous optimization.
Supporting the adoption of Webflow Enterprise
As a Webflow Enterprise Premium Partner, we acted as the main point of contact between Zenchef’s Marketing teams, Webflow, and the different stakeholders involved to ensure a smooth Enterprise rollout.
We supported Zenchef throughout the entire Webflow Enterprise deployment, from technical scoping and license activation to platform adoption by the Marketing team.
1. Products deployed
Zenchef’s Marketing team needed to leverage multiple products from the Webflow Enterprise suite to measure website performance, run experiments, and improve their SEO visibility. To achieve this, three Webflow Enterprise products were deployed.
Webflow Analyze
A website analytics solution that provides insights into site performance, user journeys, and optimization opportunities directly within Webflow.
Webflow Optimize
An integrated A/B testing, experimentation, and audience personalization solution built directly into Webflow.
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Webflow AEO
SEO and AEO recommendation generation to improve website visibility across both search engines and AI answer engines.
2. Configuration tailored to Zenchef’s needs
Each product was then configured according to the objectives of the Marketing and Growth teams, ensuring everything was ready to use from day one.
3. Training & adoption
We then supported the Website Manager in adopting the platform through several training sessions, product demonstrations, and hands-on guidance during the first use cases, helping accelerate autonomy with the Enterprise suite.
First results
Only a few weeks after deployment, the teams were already using the Enterprise suite independently.
The first A/B tests quickly improved conversion performance, while the recommendations generated by Analyze and AEO launched an ongoing optimization process.
- +49% conversion uplift on the first A/B test.
- 350+ SEO & AEO recommendations generated.
Conclusion
Deploying Webflow Enterprise is about more than simply activating licenses. A successful rollout depends on a platform that is properly configured, aligned with business objectives, and fully adopted by the teams who use it.
As a Webflow Enterprise Premium Partner, we support marketing teams at every stage of the project, from Enterprise product deployment to adoption and continuous optimization, enabling them to unlock the full potential of Webflow Enterprise.
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