Overview
- US-ready consent management solution with a playful conversational interface
- Flexible pricing: free for up to 200 monthly visitors, then $10 to $110/month depending on traffic
- Broad compatibility: Webflow, WordPress, Shopify, Google Consent Mode v2, IAB TCF
- Advanced customization: fully branded cookie banners featuring an iconic mascot
- Full-featured: cookie management, marketing/contractual opt-ins, analytics, and A/B testing
Turning compliance into engagement
Axeptio redefines consent management by transforming compliance obligations (GDPR/CCPA) into a real engagement driver. This European-born platform stands out with its conversational interface and playful approach, making consent collection more transparent and user-friendly.
Originally built by a French team to tackle strict EU privacy laws, Axeptio is now trusted by over 38,000 businesses worldwide. Thanks to its mascot-driven experience, it consistently delivers higher-than-average opt-in rates while respecting user choice.
How Axeptio works
Axeptio is a full Consent Management Platform (CMP) that integrates into any website via a simple JavaScript snippet. It automatically scans cookies and trackers to generate a banner tailored to your technical setup.
Its WYSIWYG editor lets you customize every aspect of your banner in real time: brand colors, typography, call-to-action buttons, and messaging. You can even fully align it with your brand guidelines for seamless integration.
The platform supports three categories of consent:
- Cookies (analytics, advertising, functional)
- Marketing opt-ins (newsletters, SMS, forms)
- Contractual opt-ins (terms & conditions)
Advanced analytics dashboards help track acceptance rates, measure marketing impact, and run A/B tests to optimize performance. Axeptio is fully compatible with Google Consent Mode v2 and Microsoft UET Consent Mode, ensuring smooth integration with existing analytics tools.
Our take on Axeptio
Axeptio strikes a rare balance between technical compliance and user experience. Its simplicity makes it accessible to non-technical teams, while developers get advanced customization and integration options.
Customer support is another highlight: fast response times, thorough documentation, and detailed integration guides for major CMS platforms (WordPress, Shopify, PrestaShop, Webflow).
Some trade-offs exist: on websites with many third-party trackers, Axeptio can slightly impact load speed, and a few advanced features may require developer support.
Pros and cons of Axeptio
Pros
- Outstanding UX: mascot-driven conversational banners increase consent rates naturally
- Built-in compliance: natively aligned with GDPR and easily adaptable to CCPA/CPRA and global privacy standards
- Easy to deploy: works with all major CMSs in minutes, no deep technical expertise required
- Fully customizable: banners can match your brand identity perfectly
Cons
- Possible performance impact: minor delay on page load when handling multiple third-party scripts
- Scaling costs: affordable for small websites, but pricing grows with high-traffic volumes
- Complexity at the top end: advanced contextual consent walls require deeper technical setup
Real-world results
Client stories highlight strong performance: for instance, Gîtes de France Corsica saw consent rates rise to 72% after enabling Google Consent Mode v2 with Axeptio’s personalized banners.
The platform is backed by robust cloud infrastructure, ensuring 99.9% uptime and the ability to process millions of consents daily without impacting site stability.
Alternatives
- Didomi: a premium European solution for large enterprises, with advanced data governance features but steeper pricing.
- Cookiebot: a simpler, cost-effective EU option, though its traditional UI often underperforms in engagement compared to Axeptio.
- HubSpot’s built-in CMP: fine for basic needs but lacks the deep customization and analytics power of a dedicated platform.
Who benefits most?
- Agencies: multi-domain management makes it ideal for handling several client projects.
- E-commerce brands: built-in marketing consent tools simplify email and SMS opt-in collection.
- Global businesses: Axeptio is evolving toward broader compliance (CCPA in California, PIPEDA in Canada), making it a future-proof choice for companies with international reach.
