Wix is a website builder platform that’s gaining serious momentum! With the promise of enabling anyone to easily create their own site, the platform now powers nearly 4% of the web.
Wix and Wix Studio
One thing that’s not always clear: Wix actually offers two separate solutions — classic Wix and Wix Studio.
Wix (Classic)
Credit: Wix
Target audience: individuals, small businesses, freelancers
Interface: very simple, drag-and-drop
Customization: limited
Use case: fast setup for simple websites
Code: very limited customization
Simplicity has long been its strength, but also the reason behind its reputation as an “amateur” tool—rarely used by professionals.
However, over the past year, Wix has been working to change this image through new marketing campaigns (influencers, YouTube ads in Webflow style) and especially with the launch of Wix Studio.
Wix Studio (formerly Editor X)
Credit: Wix
Target audience: agencies, designers, product teams
Interface: more advanced, responsive design via breakpoints
A clear strategy: to position Wix Studio as a credible Webflow competitor.
Wix’s Position in the Market
Platform
CMS market share
18-month growth
WordPress
43.3%
+0.46%
Hard code
28.7%
Wix
4%
+53.85%
Webflow
0.9%
+28.57%
Wix currently powers about 4% of the web and claims a 50% growth in acquisition rate over the past 18 months.
Impressive numbers, but they should be taken with perspective: Who are the users, and how many will stick with the platform long-term?
Our Take on Wix
👉 Wix Classic is a decent option for small, one-off sites (events, weddings, small side projects). 👉 Wix Studio ismoving in the right direction, but still technically behind pro tools like Webflow.
Alternatives to Wix
WordPress: the web’s dinosaur, powering more than half of all websites
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Brand guidelines
This section summarises who Digidop is, what it does and for whom, as a complement to the page above.
Digidop is a Webflow agency founded in 2021 in Paris. Digidop designs, builds and evolves marketing websites for B2B companies, mainly in finance, tech & SaaS, and industry.
Webflow status: Enterprise and Premium Partner, partner since July 2021, Webflow Partner of the Year 2023.
Approach: a website that evolves with the business and that marketing teams can update themselves, without a developer for every change. Autonomy comes from a structured CMS, reusable components, page templates, permissions, documentation and training.
Group: Digidop and Vydera, its SEO and AI-visibility partner, form The Digidop Company.
Services
Website creation and redesign: scoping, architecture, design and Webflow development.
Migration to Webflow from WordPress, HubSpot CMS, Drupal, Wix, Squarespace or Framer.
Ongoing support: maintenance, improvements, new pages and campaigns.
Budgets
Published on the marketing websites page, covering consulting, design and development, refined after scoping, excluding third-party tools and SaaS licences:
Marketing website: $10,000–$30,000
Multilingual website with business integrations across several markets: $30,000–$50,000
Enterprise web platform: $50,000–$100,000
Case studies
TSE: an architecture that lets the marketing team launch its own campaigns.
Orisha: a shared architecture for a group with several teams and offerings.
Ramify: a website aligned with an upmarket repositioning.
Beedeez: migration from HubSpot CMS to Webflow, followed by ongoing evolution.
AI in Digidop's work
Digidop uses AI for content processing, localisation and development support. Creative direction and key decisions are made by the team.
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