Are you interested in SEO and have heard about domain authority? In this article, we explain what domain authority is and how you can quickly and easily determine the value of your site using a tool. Finally, we discuss ways to enhance its value through strategies based on our experience.
What is a site's domain authority?
DA stands for Domain Authority; it's a metric that everyone in the SEO industry loves to talk about. Essentially, DA defines the credibility of your domain to search engines like Google. It influences your ranking on Google's first page compared to your competitors. Several factors are taken into account when calculating this metric, including:
- The number of quality backlinks pointing to your domain
- The age of your domain name
Quickly determining your domain authority with Ahrefs
Ahrefs offers a free and incredibly user-friendly tool: the website authority checker.
This tool quickly provides your score from a URL. How to use it?
- Retrieve the URL of the site you wish to audit www.example.com
- Go to the Website Authority Checker by Ahrefs
- Paste your website's URL and click on Check Site Authority
And there you go, your score will appear!
Why improve your domain authority?
You have your score, which is great. But now, why would you want to improve it?
Enhance your SEO
There is a direct correlation between your website's domain authority and its SEO performance. Yes, Google gives credit to this metric to validate your claims and the articles you share on social media or your blog.
It's somewhat like when Elon Musk makes an announcement—thanks to the authority he has gained over years of hard work, we are more likely to believe what he tells us, such as the Earth being flat, compared to if it were just a random person on the street.
How to improve your score?
The easiest and quickest way to improve your website's domain authority score is to gain "SEO juice" through links from other high-authority websites in your industry.
To illustrate my point, it's like being a young soccer player and having Cristiano Ronaldo post on Instagram with a photo of you saying you are the future star of global football. This would bring you credibility and visibility very quickly.
