How to Find Content Ideas?

Documentation
March 20, 2023
3 min
Man reading a book with a rocket taking off from the book and ideas swirling in his head.
Key points

You don’t need a vivid imagination to come up with content creation ideas. In fact, I would go as far as to say that it’s...

Impossible to run out of content creation ideas if you use one of these 3 methods;

3 Ways to Never Run Out of Inspiration

💡 Note: these tips can be applied to the creation of any content format (YouTube, LinkedIn, Blog, Podcast, etc..)👉

1. Document Your Daily Life!

You have certainly experienced and/or learned something worth sharing today.

Every day, in both your professional and personal life, you go through dozens of experiences that contain lessons you can transform into content!

For example, if you have found a method to solve problem X in your daily life, there is a 99.9% chance that this solution can help others! So create a tutorial and share your knowledge 🧠

👉 Make it a habit to create content regularly

2. Take Calls with Prospects/Clients/Support

Your clients are an unlimited source of inspiration for content creation!

Prospects, new clients, or long-time clients always have plenty of great questions (❤️ the target audience). Write them down and respond with reusable content!

Bonus: this reusable content eases your support workload (check out our YouTube channel)

Don’t have clients yet?

2.2 Discuss Your Product/Service with Your Close Ones

When you explain your product or service to your close ones, they naturally have questions.

Write down these questions, and answer them by creating content:

  • Blog post
  • YouTube video
  • Podcast
  • LinkedIn post

Create whatever you want! Just remind yourself that if they have questions… they are not the only ones 😉

3. Get Inspired by Trending Content in the USA

In 2022, it only takes a few hours by plane to cross the Atlantic or just a few seconds to consume US content online. Yet... the French market still lags behind the US market. Perhaps due to the language barrier?

Make the most of it!

All you need to do is look at what’s being done well in the United States and recreate it in your own style and language.

Let me share an example of an agency I know a bit 🙄...

Creating and sharing useful content about Finsweet's Webflow solutions (which are documented almost exclusively in English online) in French 😉

Feeling inspired now?

🧪 By combining these 3 methods, we have created and published over 500 resources in less than a year. Without ever facing the dreaded "blank page syndrome."

Try it yourself, and you will see 👊🏻 

Your turn to take action! 🎬

P.S.: This post is an expanded adaptation of one of my LinkedIn posts. As explained in the article "How to Create a Lot of Content," I am currently experimenting with the "content recycling" technique. The goal is to disseminate and offer our content to all our different audiences, across various channels, with "less" effort.

Florian Bodelot
Florian Bodelot
Co-founder

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