Introduction
On June 11 in Paris, we took part in 2036, the annual event organized by Yuri & Neil, alongside our partner Webflow.
The event brought together more than 400 marketing leaders around a central question: how is AI reshaping the role of the CMO and business growth?
As both sponsors and speakers, we had the opportunity to share a real-world case study alongside our client Orisha.
2036: The Event Exploring the Future of Marketing
2036 is an event organized by one of our partners, Yuri & Neil, bringing together executives, marketers, and industry experts around a central question: what will the role of the CMO look like in the age of AI?
The agenda included:
- Conferences
- Experience sharing and case studies
- Networking
As well as keynote sessions from leading voices such as Asma Mhalla and Gilles Babinet, covering the impact of AI on marketing, organizational structures, visibility, content creation, performance, and business transformation.
It was a day rich in discussions and insights, designed to help decision-makers step back from the changes already underway and better anticipate those still to come.
Digidop and Webflow: Event Partners
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Alongside our long-time technology partner, Webflow, we were proud to sponsor this edition.
It was an opportunity for us to speak on stage alongside one of our clients, Orisha, represented by Dorian Ménard, while also connecting with numerous clients, partners, and decision-makers throughout the day at our booth.
On Stage with Orisha: How to Migrate 30 Websites Without Starting from Scratch in the Age of AI
During our session, we shared the behind-the-scenes story of a project we are particularly proud of, carried out alongside Orisha: the migration of a legacy web infrastructure made up of more than 30 WordPress websites to a unified platform (Webflow Enterprise).
This gave us the opportunity to discuss the technical, organizational, and SEO challenges involved in a large-scale project, as well as how AI helped us accelerate certain stages of the process without compromising quality or governance.
The website officially launched a few weeks later, in July. If you’d like to dive deeper into the project and its key learnings, you can watch the replay of our session on our YouTube channel.
Three Key Takeaways from 2036
Beyond the presentations, 2036 was above all an excellent opportunity to exchange ideas around the challenges marketing teams are facing today. Three key lessons stood out.
1. AI Does Not Replace Strategy
Every session reinforced the same idea: AI can accelerate execution, but it cannot replace vision or decision-making.
The companies that will truly benefit from these tools are those capable of integrating them into a hybrid strategy where human expertise remains at the center.
2. Speed is the Competitive Advantage
Companies capable of turning ideas into execution quickly gain a significant advantage.
AI sometimes reduces production costs, but more importantly, it shortens the time between thinking and doing.
3. The Website Remains a Strategic Asset
Even in the age of AI, the website remains the brand’s source of truth.
It is the foundation that feeds search engines, AI assistants, and answer-generation systems with both content and context.
Conclusion
The tools are evolving rapidly, but the fundamentals remain the same. The companies that successfully combine strategy, technology, and speed of execution will be the ones that continue to win. Artificial intelligence is undoubtedly a technological revolution, but for now, it remains heavily subsidized and far removed from its true cost. It is essential to take advantage of it, but just as important to understand its limitations in order to make informed decisions and sound trade-offs.
Thank you to Orisha, Dorian Ménard, Gregory Ndzie, and Webflow for sharing the stage with us. We would also like to thank the entire Yuri & Neil team for organizing this edition of 2036.
We are already looking forward to seeing what 2037 has in store.
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