Webflow accepts the WebP format!

Documentation
March 20, 2023
3 min
Webflow logo with WebP logo
Key points

It's a celebration 🎉

Webflow now supports the WebP format 🚀

The WebP format is a modern alternative to standard image formats: (jpeg, jpg, png, gif, etc.) created by Google. The WebP image format often provides better compression than PNG or JPEG formats.

WebP image format in Webflow assets

Why use the WebP format?

Using the WebP format allows you to maintain good image quality while reducing their size by 25 to 30% compared to a compressed PNG image. This translates to faster loading times and reduced data consumption for your website.

The results?

  1. Webflow sites that will load (even) faster! And Google Lighthouse appreciates that, as it's considered a next-gen format.
  2. Sites that are less harmful to the environment! 🌱

To learn more about eco-friendly websites, read our article on the topic.

Lighthouse Audit: serve images in next-gen formats

Is the WebP format supported by all browsers?

According to data from caniuse.com, the WebP format currently has a global acceptance rate of 94% (compared to 99.53% for PNG). It is supported by popular browsers such as Google Chrome, Safari, and Firefox.

WebP image format browser support
Global = 93.81%
PNG format support browser
Global = 99.53%

How to convert my images to WebP format?

Use the free tool Squoosh.app!

The application allows you to...

  • resize,
  • compress,
  • convert

... your visuals of all sizes in just two clicks and free of charge!

Compression of a PNG by 92% by converting it to WebP
92% compression of a PNG -> WebP

The tool is user-friendly and accessible online without needing to create an account.

Florian Bodelot
Florian Bodelot
Co-founder

Suggested articles

black and white photo of a digital marketing expert from behind presenting a communication project on his computer to a customer.
News
SEO

The 10 Best Digital and Communication Agencies for Finance Professionals in 2025

The 10 Best Digital and Communication Agencies for Finance Professionals in 2025
2025 SEO Stats
Documentation
SEO

SEO Trends 2025: 20 Stats to Boost Your Search Rankings

SEO Trends 2025: 20 Stats to Boost Your Search Rankings
A 3D shiny diamond with “Site of the Day” written in the background and four awards displayed in the front.
Storytelling
Digidop

Awards & Distinctions: Digidop.com recognized by Prestigious Organizations

Awards & Distinctions: Digidop.com recognized by Prestigious Organizations

Want to turn your website into your most valuable asset?

Contact us today