Webflow accepts the WebP format!

Documentation
March 20, 2023
3 min
Webflow logo with WebP logo
Use AI to summarize this article
Key points

It's a celebration 🎉

Webflow now supports the WebP format 🚀

The WebP format is a modern alternative to standard image formats: (jpeg, jpg, png, gif, etc.) created by Google. The WebP image format often provides better compression than PNG or JPEG formats.

WebP image format in Webflow assets

Why use the WebP format?

Using the WebP format allows you to maintain good image quality while reducing their size by 25 to 30% compared to a compressed PNG image. This translates to faster loading times and reduced data consumption for your website.

The results?

  1. Webflow sites that will load (even) faster! And Google Lighthouse appreciates that, as it's considered a next-gen format.
  2. Sites that are less harmful to the environment! 🌱

To learn more about eco-friendly websites, read our article on the topic.

Lighthouse Audit: serve images in next-gen formats

Is the WebP format supported by all browsers?

According to data from caniuse.com, the WebP format currently has a global acceptance rate of 94% (compared to 99.53% for PNG). It is supported by popular browsers such as Google Chrome, Safari, and Firefox.

WebP image format browser support
Global = 93.81%
PNG format support browser
Global = 99.53%

How to convert my images to WebP format?

Use the free tool Squoosh.app!

The application allows you to...

  • resize,
  • compress,
  • convert

... your visuals of all sizes in just two clicks and free of charge!

Compression of a PNG by 92% by converting it to WebP
92% compression of a PNG -> WebP

The tool is user-friendly and accessible online without needing to create an account.

Florian Bodelot
Florian Bodelot
Co-founder

Suggested articles

A woman speaks on stage at a conference, wearing a headset microphone. Behind her, a large black screen displays the question “What then?” in bold white text.
Events
Webflow

Digidop attends FLOWconf 2025, the biggest Webflow & marketing event in Europe.

Digidop attends FLOWconf 2025, the biggest Webflow & marketing event in Europe.
Visual overview of several modern web typefaces in 2025, each displayed on a vibrant background: Editorial New, DM Serif Display, Aeonik, SF Pro Rounded, Rader, Champ, Monument, Canicule, Clash Display, Supply, Agrandir, and more — a graphic composition highlighting typographic diversity.
Documentation
Design

The 20 Best Fonts for a Modern and Impactful Website in 2025

The 20 Best Fonts for a Modern and Impactful Website in 2025
Mosaic of homepage designs from several Webflow agencies (Digidop, N4, Refokus, Flow Ninja, Tonik, Finsweet, Edgar Allan), showcasing diverse creative approaches and visual identities centered around the Webflow logo.
Storytelling
Webflow

My Top 7 Webflow Agencies in 2025 (From a Founder’s Perspective)

My Top 7 Webflow Agencies in 2025 (From a Founder’s Perspective)

Want to turn your website into your most valuable asset?

Contact us today