Development of a Webflow website for the investment fund 123 IM

123 IM: Rebranding and Webflow Website Creation

Objective

123 IM, a specialized investment fund, aimed to modernize its brand image and create a new website that matched its ambitious goals. Their objective was to strengthen their positioning and visibility in the market while providing an optimal user experience.

Step 1: Collaboration with the design agency Clint

The design agency Clint created a strong and cohesive new visual identity for the brand, enhancing its market positioning. Then, they handed over the reins for the Webflow aspect!

Step 2: Design and Development of the Webflow Site

We then developed the new website for 123 IM on the Webflow platform. We utilized Webflow's advanced features to create CMS collections for the various sections of the site, as well as animations and visual effects to enhance the user experience. We also integrated advanced functionalities using JavaScript and added custom CSS code to meet the specific design needs from Clint for the mockups of 123 IM's site.

Step 3: Training for the Marketing/Tech Team of 123 IM

Once the website was completed, we trained the marketing/tech team of 123 IM so they could easily edit and update the site on Webflow. This ensured a smooth transition to the new platform without disrupting the team's daily workflow.

Result

The new website for 123 IM offers an optimal user experience, featuring smooth navigation and a modern, professional aesthetic. The various sections of the site, with their CMS collections, allow 123 IM to clearly present its offerings and expertise while showcasing its achievements and investments.