How did 123 IM reduce its annual website management costs by 96%, while gaining autonomy and improving SEO performance?

Industry: Finance
Country: France
Company size: 70 employees

123 Investment Managers, or 123 IM (formerly 123Venture), is a management company founded in 2001, active in private equity and real estate.
The Digital Manager wanted to move on from a rigid, expensive WordPress setup to a more modern, high-performance, and above all, easier-to-manage solution.

Project challenges

For years, 123 IM relied on a licensed WordPress site with expensive maintenance fees (+€10,000/year), recurring bugs, and no real autonomy for the internal teams. We collaborated in a three-way setup with their Digital Manager and branding agency to integrate their new visual identity into a modern, scalable, SEO-friendly CMS.

Website goals

(partly addressed in collaboration with the branding agency Clint)

Business

👉 Strengthen the fund’s digital credibility with a brand image aligned with 123 IM’s positioning
👉 Pixel-perfect integration of the new designs
👉 Improve visibility on Google through better SEO structure and strategy

Technical

👉 Cut structural costs tied to website maintenance
👉 Ensure a smooth migration from WordPress to Webflow with no loss of content or SEO
👉 Deliver a flexible, custom CMS 100% editable by the marketing team
👉 Integrate a legal compliance popup (pro / non-pro investor flow)

Solutions delivered

We supported 123 IM’s team on the technical side, working closely with the branding agency from the early web design stages. Once the design was validated, we handled the pixel-perfect integration and added subtle, coherent animations to elevate the final look and feel.

We selected Webflow as the development platform for its high-quality CMS and robust security infrastructure.

The migration from WordPress was carefully managed to preserve SEO performance (301 redirects), while optimizing URL structure and semantic SEO foundations.

A tailored training session enabled fast adoption of the Webflow interface, and the marketing team is now fully autonomous — able to create new pages, publish updates, or edit fund sheets without relying on any external technical support.

Results of our collaboration

• –96% in annual website management costs
• x70 increase in SEO traffic
• 100% autonomy in content deployment
  

Following this success, 123 IM entrusted us with a second project: building the website for their SaaS platform, Pams.