Presentation of the Merci Jack Case
Discover how we enhanced Merci Jack's site performance by transitioning from Hubspot to Webflow.
Initially, Merci Jack chose the Hubspot CMS for their website, but they quickly became disappointed with its poor performance across several key areas:
- SEO ranking,
- freedom in design,
- content marketing creation.
Ultimately, they opted for Webflow, convinced by the platform's quality after working with us on a previous landing page.
Project Objectives
- Development of a scalable Webflow site following best practices
- Training of marketing teams in editing and creating content on Webflow as well as SEO
- Integration of no-code tools such as Zapier and Hubspot
- Transfer of domain names from mercijack.media to mercijack.co
Digidop Offer
- Development of mockup Figma on Webflow, adhering to our quality charter
- Tailored support from 2 to 8 hours per month for the Marketing teams (Webflow and SEO training)
- Integrations of no-code tools : Integromat, Zapier, Hubspot
- Transfer of domain names to Webflow
- Migration from mercijack.media to mercijack.co
Project Progress
The project went live 3 months after its launch. Upon receiving the first Figma template (mockup), we began its development on Webflow. We are experts in this no-code tool, which allows for responsive design development, meaning it adapts to all devices (tablets, mobiles, and computers).
Simultaneously, a Digidop SEO consultant contacted the marketing teams at Merci Jack for initial training in SEO on search engines. The primary goal was to enhance skills in creating content that ranks on search engines like Google. This training included a theoretical component, a practical segment, and a "technical" part covering the correct structures in the Webflow CMS (Headings structures, Tags, Alt, Title, Meta... etc).
As development progressed, a Webflow developer reached out to the team to present the editing interface of their new tool. At this stage, the aim was to explain the main features and to demonstrate how to make edits (add images, text, blog posts, etc.) in their daily website management.
Once development was complete, we presented the first version of the site to the client for testing. The site was launched on a subdomain, allowing all teams to test the solution and provide feedback on UX/UI design. After gathering all feedback, we made the necessary adjustments for the final deliverable version. However, the final version did not mean a stagnant site, as throughout the process, the Merci Jack team became proficient in using the tool and can now easily edit and make changes autonomously on their new website.
Results of the New Webflow Site
- +100% organic traffic in less than a month
- +10 points in Domain Authority
- Marketing teams skilled in Webflow and SEO
- New development ideas using the Webflow platform
What they loved about Digidop: Client Feedback!
- Responsiveness (availability on Slack, Meet, etc.)
- Customer Service
- Quality of development