How to showcase a highly specialized industrial expertise through a premium, international web experience?

  • 5
    languages deployed
  • 0
    SEO loss at launch
High-performance MS Noise acoustic enclosure designed for noise reduction in industrial and scientific environments, displayed in a dark, premium visual atmosphere.
Industry
Technology
Year
2026
Services
Design
Development
Localization
Migration

Industry: Industrial & Acoustic Engineering
Country:
International
Year:
2026
Company size:
11 to 50 employees

MS Noise is a manufacturer of high-performance noise reduction enclosures designed for scientific, industrial, and technical environments. Active across multiple markets, the company operates in a strongly international context.

Core challenge

How can a highly complex industrial website be modernized to become a premium, clear, and scalable lever at an international level?

Project challenges

The existing website no longer supported MS Noise’s growth and international expansion objectives.

Marketing

  • Highlight a highly specialized industrial expertise.
  • Strengthen the brand’s credibility and premium positioning.
  • Turn the website into a key commercial asset, particularly for international trade shows and scientific conferences.

Technical

  • Structure the website around a scalable CMS architecture (products, markets, industries).
  • Deploy a localized multilingual experience (5 languages).
  • Connect the website to the existing ecosystem (Zoho, Zapier, GA4).

Our approach — Digidop × Yuri & Neil

The project was carried out through a three-party collaboration bringing together MS Noise, Digidop, and our partners Yuri & Neil:

👉 Digidop on web strategy, UX, design, and Webflow development
👉 Yuri & Neil on SEO scoping and validation, and the ongoing SEO / Google Ads support

Step 1. Strategic scoping workshops

As with all our collaborations, the project started with several workshops to align designers, developers, and SEO experts around MS Noise’s objectives and brand DNA.

Overview of strategic and UX workshops conducted in Figma for the MS Noise project.

Step 2. Look & Feel

To reinforce the brand’s premium positioning, we preserved key brand fundamentals (logo, colors) while evolving the look & feel.

Step 3. UX & product storytelling

In collaboration with MS Noise’s product teams, we worked on creating visuals and assets integrated into the site’s storytelling to better showcase the products.

Japanese version of the MS Noise website homepage, illustrating the international multilingual deployment.

Step 4. Premium & immersive web design

Our teams then carefully designed the entire website, in line with MS Noise’s high-end positioning.

Overview of the MS Noise website pages showcasing the full site structure, key templates, and user journey designed with a scalable, CMS-driven and multilingual approach.

Step 5. Webflow CMS-first & multilingual development

For the new MS Noise website, we chose Webflow.

The platform allowed us to build a pixel-perfect design, animated with precision (using GSAP, without compromising performance), and to deploy a multilingual interface that is easy to manage thanks to Webflow Localization.

Webflow interface showing the MS Noise hero section built as a multilingual component.
Webflow interface displaying the MS Noise hero section in Japanese using Webflow Localization.

SEO validation & deployment

Before going live, once the site was finalized, Yuri & Neil handled the SEO validation and created a complete set of 301 redirects to preserve existing SEO performance and deploy the site on clean technical foundations.

Mobile version of the MS Noise website homepage featuring a noise reduction enclosure and MS Noise brand visual with the message “Keep calm and silence on”, reflecting the brand’s premium positioning.

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