How to combine luxury and artisanal craftsmanship in a web experience that inspires and converts

‍Industry: Luxury watchmaking
Country: Switzerland
Year: 2025
Team size: 11 to 50 employees

Founded in 2005 in Geneva, Artisans of Geneva is an independent workshop dedicated to watch customization, with the mission of transforming a luxury timepiece into a unique piece, true to the owner’s personality.

The project challenge: “The art of bespoke”

In an ultra‑premium and codified universe, Artisans of Geneva needed to evolve its digital presence without betraying its DNA. The challenge? Transforming a static, low‑engagement showcase website into a structured conversion platform that reflects luxury and craftsmanship.

Objectives of the new website

Marketing

• Ensure an increase in SEO traffic
• Strengthen the brand’s very premium positioning
• Gain autonomy in editing template pages
  

Business

• Increase conversion rates: personalization requests and challenge requests
• Increase the number of newsletter subscribers
• Improve performance on contact forms

Digidop support

For several months, our teams integrated with the Artisans marketing team to co-build a perfectly tailored solution together.

Step 1. Project architecture

More than five workshops bringing together our teams and those of Artisans to align on goals, share resources, and co‑build a coherent and achievable roadmap.

Step 2. Brand refinement and meticulous web design

The Artisans of Geneva brand already existed; we supported them in defining a new visual identity and carefully designed, in Figma, a new website where every detail matters to:

👉 Clarify the personalization offering

👉 Streamline the user experience

Step 3. Development on Webflow

For development, we chose Webflow to obtain maximum flexibility between design, development, and animations. Thanks to the CMS, template pages, and components, the Artisans team now has total autonomy over the evolution of the site.

And all of this with extremely clean semantic code. Because as Audemars Piguet says:

“What you don’t see is just as important as what you do see.”

Step 4. Multilingual

To reach an international audience, we integrated the Webflow Localization add‑on to provide both the team and visitors with a two‑language experience (EN/FR).

Step 5. Support through launch

Once the entire site was completed, our support continued through the launch, including:

5.1 Integration of third‑party tools (Salesforce and newsletter)

With the goal of automating key customer touchpoints (contact, order, customer service, confirmation emails, etc.) and streamlining data reporting for the sales team (form information, lead source, CRM, order number generation, etc.).

5.2 DNS configuration

5.3 Co‑marketing operations to promote the website launch (showreel, visuals, Awwwards submission, social media posts)

Deliverables

• A multilingual Webflow website (EN/FR), built for conversion
• A CMS‑first and Component‑First system for autonomous publication of new challenges
• A UX/UI redesign that strengthens the brand image
• Full‑stack support: branding, development, CRM and newsletter integrations

The first key results

• 100% autonomy on creating new challenge pages
• > 90 Lighthouse performance score
• +80,000 impressions on the launch campaign