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A visibility specialist with a technical foundation
I help brands get found wherever their audiences are looking: on Google yesterday, inside generative AI today. It's an expertise I owe to an unusual path, one that started in web development and led all the way to visibility strategy.
My roots: developer, then web architect
My journey started with code. After early days in HTML and CSS, then on WordPress, I quickly ran into the same limits: restricted customization, weaker performance, heavy maintenance.
Discovering Webflow changed everything.I made it my go-to tool and, paired with the Client-First methodology, it let me design clean, scalable and accessible architectures. From developer, I became an architect: the person who structures a site in depth so it's solid for users and readable for search engines. Today I no longer build the sites myself, but that technical mastery remains the foundation of everything I do.
SEO: from code to strategy
One conviction took hold early on: a website only has value if it gets found. I made organic search the core of my work and joined Digidop, where I brought both disciplines together: understanding a site's technical architecture and positioning it to capture qualified traffic. That dual culture, technical and editorial, became my signature. Few profiles can both read a site's architecture and optimize it for search.
The turning point: search moved to new ground
Working alongside our clients, one thing became clear. Their prospects no longer stop at Google: they ask ChatGPT, compare on Perplexity, validate on Gemini. Ranking well is no longer enough. You now have to be cited in the answers these models generate. A new territory was opening up, and almost no one was occupying it.
Vydera: industrializing visibility across Google and AI
That's the challenge I co-founded Vydera to solve, an AI-native agency that combines SEO and GEO in a productized service. Our belief: human expertise defines the strategy, and AI agents industrialize the execution. It's an approach that delivers measurable results:
- +75% average traffic growth for our clients after 6 months
- +40% AI citations after 2 months of activation
- over 1,400 hours of production automated by our agents every month
In practice, that translates into trajectories like Ramify (+250% organic traffic in 90 days) or Beedeez (+65% GEO visibility in 6 months, moving from challenger to number 2 in its market).
My vision
"I never lose: I either win or I learn." (Nelson Mandela)
Every project is a chance to improve and refine our methods, in service of concrete results for those who trust us.
