You've spent hours creating the perfect background video for your hero section. You export it in high quality, upload it to Webflow... and then disaster strikes. The quality is degraded, the file exceeds the size limit, your site starts lagging, and at the end of the month, your bandwidth bill explodes without warning.
If you're using Webflow to build sites with video content, you probably know these frustrations all too well. The good news is that there's a solution that fixes all these problems at once. It's called Bunny.net, and in this article, we'll explain exactly why it's become the go-to tool for Webflow agencies and freelancers when it comes to managing video content.
We'll break down Webflow's video limitations together, understand why YouTube and Vimeo aren't really suitable solutions, and most importantly show you how to integrate Bunny.net with your Webflow site step by step.
Webflow Video Limitations That Are Hurting Your Website
Webflow is an incredible tool for building professional websites without coding. But when it comes to video, things get seriously complicated. Here are the main limitations you're up against.
The 30MB Limit That Ruins Your Background Videos
Want to add an immersive background video to your homepage to impress your visitors? Webflow imposes a strict and impossible to bypass limit: 30MB maximum for background videos. This limit is hardcoded into the platform, and no paid plan allows you to increase it.
For a 10 to 15-second video in decent quality, this limit is often insufficient. You're forced to aggressively compress your file, which significantly degrades the visual quality. Compression artifacts become visible, gradients appear choppy, and the "premium" effect you were going for completely disappears.
But that's not all. Even if you upload a video in 1080p or 4K, Webflow automatically transcodes it to 720p maximum. Regardless of your source file quality, the final result will be limited to this resolution. For Retina displays and high-definition monitors, this is particularly noticeable and disappointing.
For regular uploads (non-background videos), the limit drops even further to 10MB per file. That makes it virtually impossible to upload professional-quality video content.
Bandwidth Costs That Explode Without Warning
In 2024, Webflow significantly reduced its bandwidth limits, catching many users off guard. The CMS plan dropped from 200GB to just 50GB per month, a 75% reduction. The Business plan offers 100GB, which might seem comfortable until you do the actual math.
Let's look at a concrete example: a 15MB background video viewed by 10,000 visitors in a month consumes 150GB of bandwidth on its own. With a Business plan limited to 100GB, you've already exceeded your quota by 50% with just one video. And if your site has multiple pages with videos, the situation quickly becomes unmanageable.
Webflow's "surge protection" system protects you the first month you exceed your limit by not charging extra. But beware: if you exceed for two consecutive months, Webflow triggers an automatic upgrade to the next plan tier or adds paid bandwidth options. All without asking for your approval or giving you the option to decline.
User testimonials speak volumes: some have seen their monthly bill jump from $25 to over $170 overnight, solely due to bandwidth overages from videos. Bandwidth add-ons for the Business plan can cost between $30 and $1,449 per month depending on your consumption.
Discover our guide to optimize your bandwidth on Webflow in 2026
Automatic Compression That Destroys Quality
When you upload a video to Webflow, the platform automatically applies its own compression. You have zero control over the parameters used, and the result is often disappointing compared to your source file.
Webflow forum users regularly complain about this issue: "the quality is considerably reduced after upload," "the background video compresses the file too much," "impossible to get a proper result." These frustrations come up constantly in community discussions.
For a high-end showcase site, a conversion landing page, or a creative portfolio, a blurry or pixelated video sends completely the wrong message to your visitors. Your brand and your clients' brands deserve better than quality degraded by technical constraints.
Performance Issues Tanking Your SEO
Videos hosted directly on Webflow have a direct and measurable impact on your Core Web Vitals, the metrics Google uses to evaluate your site's user experience.
LCP (Largest Contentful Paint) suffers particularly, as videos are often the heaviest element on the page. Speed Index drops dramatically, and Time to Interactive increases by several seconds. Unlike images that benefit from Webflow's native lazy loading, videos load entirely as soon as the page opens, blocking the rendering of other elements.
Google includes loading speed as a ranking factor in its algorithm. A slow site is therefore penalized in terms of search result visibility. The statistics are clear: a page that loads in 1 second converts 5 times better than a page that takes 10 seconds to display. In an e-commerce or lead generation context, each additional second of loading time represents a measurable loss in revenue.
Why YouTube and Vimeo Aren't the Solution
Faced with these frustrating limitations, many Webflow users turn to YouTube or Vimeo to host their videos. It's a logical reaction, but these solutions create other problems that make them unsuitable for professional use.
YouTube: Branding and Ads Driving Visitors Away
YouTube offers free hosting and unlimited storage capacity, which seems very tempting at first glance. But the trade-offs are numerous and damaging to your site's image.
First, it's impossible to use a YouTube video as a page background with a professional result. The YouTube logo remains visible in the corner of the video, and the infamous "suggested videos" systematically appear at the end of playback. These suggestions send your visitors to other content, often your competitors', which is catastrophic for your conversion rate.
Without a YouTube Premium account on your visitors' part, ads can display during video playback. Imagine a competitor's ad appearing on your own website: that's exactly what can happen with YouTube.
For GDPR compliance, YouTube also poses a problem because the platform sets tracking cookies. You must therefore display a specific consent banner, which adds friction to the user experience and complicates your legal compliance.
Vimeo: High Cost for Limited Features
Vimeo offers more control than YouTube over the player's appearance and doesn't show ads. It's a more professional option, but the price climbs quickly once you have real needs.
Pro plans start at $20 per month, and to completely remove Vimeo branding from the player, you need to upgrade to higher plans that cost even more. For an agency managing multiple client sites with videos, the bill quickly becomes significant.
Another major problem is geographic accessibility. Vimeo is blocked or heavily throttled in several countries, including China and some Middle Eastern countries. If you have an international audience or clients with visitors in these regions, a significant portion of your audience simply won't be able to see your videos.
Both: Heavy Scripts That Slow Down Your Site
Both YouTube and Vimeo inject heavy JavaScript scripts onto your page to make their players work. These scripts must be downloaded, parsed, and executed by the browser before the video can be displayed.
Even with lazy loading enabled on the iframe, these third-party scripts negatively impact your overall performance. Webflow users regularly report this issue on forums: "my Vimeo videos have a massive impact on site speed," "PageSpeed score dropped after adding YouTube embeds."
By using these platforms, you solve one problem (storage and size limits) only to create another equally penalizing one (performance degradation). It's not a real solution, just moving the problem around.
Bunny.net: The Complete Video Solution for Webflow
Bunny.net is a content delivery platform that has established itself as a reference for developers and web agencies. Their Bunny Stream service is specifically designed for professional video hosting and streaming, and it perfectly addresses Webflow users' needs.
Here's why it's become our preferred solution for all client projects that require video content.
Ultra-Fast Global CDN with 119 Points of Presence
Bunny.net's strength lies in its exceptional network infrastructure. The platform has 119 Points of Presence (PoPs) strategically distributed worldwide: Europe, North America, South America, Asia, Oceania, and Africa. Your videos are automatically served from the server geographically closest to each visitor.
The global network offers a total capacity of 250 Tbps (terabits per second), which is more than enough to absorb any traffic spike without performance degradation. Whether you have 100 or 100,000 simultaneous visitors, your videos will continue to load instantly.
The servers use latest-generation NVMe and SSD drives, guaranteeing minimal latency when retrieving files. In practice, this means your videos start almost instantly, without that frustrating wait time often seen with other hosting solutions.
Free Transcoding Up to 4K with HLS Adaptive Streaming
Unlike the vast majority of video platforms that charge for transcoding as a premium service, Bunny Stream offers it completely free and unlimited.
You upload your video in its original quality, regardless of size or resolution. Bunny automatically converts it into multiple resolutions: 360p, 480p, 720p, 1080p, and even 4K if you enable it. Each resolution is optimized to offer the best quality-to-file-size ratio.
The system uses HLS (HTTP Live Streaming) adaptive streaming, a technology originally developed by Apple that is now the industry standard. With HLS, the video is split into small segments of a few seconds each. The player detects the user's connection quality in real-time and automatically adjusts the resolution for each segment.
In practice, this means that if a visitor starts watching your video on 4G with an average connection, they'll receive 720p. If they switch to WiFi mid-video, the quality will automatically jump to 1080p or 4K without any playback interruption. No more videos buffering for endless seconds or stuck in low quality.
All modern codecs are supported: H.264 for maximum compatibility, VP9 for better compression, H.265 (HEVC) and AV1 for premium use cases. You automatically benefit from the best compression technology available, with no visible quality loss for your viewers.
Fully Customizable Player Without Any Branding
The video player provided by Bunny is fully customizable to perfectly match the visual identity of your site or your clients' sites.
You can modify the colors of all elements (progress bar, buttons, background), enable or disable each control individually (play/pause, volume, fullscreen, playback speed), and adjust the default behavior (autoplay, loop, muted). Everything is configured directly from the Bunny dashboard, without touching any code.
On paid plans, no Bunny logo appears on your videos. It's your content, with your branding. Period. Your clients won't even know what technology is behind it—they'll simply see videos that load fast and work perfectly.
For advanced users who need even more control, Bunny provides the raw HLS files. You can therefore use your own custom player (Video.js, Plyr, or other) while benefiting from Bunny's streaming infrastructure.
Unbeatable Pricing That Changes Everything
It's on pricing where Bunny.net truly stands out from all market alternatives.
Storage: $0.01 per GB per monthCDN Traffic: $0.005 per GBTranscoding: freePlayer: freeSecurity features: free
The minimum billing is $1 per month. There's no commitment, no mandatory annual plan. You only pay for what you actually consume, down to the cent.
Let's take a concrete example to illustrate. Imagine you have a site with 50GB of videos stored on Bunny, and your visitors consume 500GB of bandwidth per month (which represents a site with significant traffic).
- Storage: 50 GB × $0.01 = $0.50
- Traffic: 500 GB × $0.005 = $2.50
- Monthly total: $3
For exactly the same usage, Vimeo Pro would cost you at least $20 per month, almost 7 times more expensive. Over a year, the difference represents more than $200 in savings. For an agency managing multiple client sites, the savings quickly add up to thousands of dollars.
Professional Features Included at No Extra Cost
Bunny Stream doesn't stop at basic features. The platform includes numerous advanced options that are typically reserved for premium plans at competitors:
- Hotlink protection to prevent embedding your videos on unauthorized sites
- Token authentication to secure access to your content
- Customizable watermark automatically applied to all your videos
- Multi-language subtitles with support for SRT and VTT formats
- Automatic AI transcription that generates subtitles from audio
- Multi-audio support for videos with multiple language tracks
- DRM protection for premium content requiring enhanced piracy protection
All these features are included in the base price. You only pay for storage and bandwidth, never extra for features.
How to Integrate Bunny.net with Your Webflow Site
Integrating Bunny.net with Webflow is much simpler than it might seem. You don't need to be a developer or have advanced technical knowledge. Follow these steps and you'll be up and running in less than 20 minutes.
Step 1: Create Your Bunny.net Account
Head to Bunny.net and create your account. Registration literally takes 2 minutes: email, password, and you're off.
You automatically get a 14-day free trial with access to all features. No credit card is required to start testing the platform, allowing you to calmly evaluate whether it meets your needs.
Step 2: Configure Your Video Library
Once logged into the Bunny dashboard, navigate to Delivery → Stream in the sidebar menu. Click the "Create Video Library" button to create your first video library.
Give your library an explicit name (for example "Client X Site" or "Video Portfolio"). Then select the storage regions where your files will be replicated. We recommend enabling at least 2 different geographic regions to ensure redundancy and availability of your content in case of a datacenter issue.
In the Encoding tab, configure the resolutions you want to offer. By default, all resolutions from 360p to 1080p are enabled, which suits most use cases. If you're working on high-end projects with 4K displays, enable that option as well.
Step 3: Upload and Optimize Your Videos
Click "Upload" and select video files from your computer. Bunny accepts almost all common formats: MP4, MOV, WebM, AVI, MKV, and many more.
There's no size limit on uploaded files. You can send your videos in maximum quality without worrying about compressing them beforehand. Bunny handles all the optimization work.
Transcoding starts automatically as soon as the upload finishes. Depending on your video's duration and resolution, the process typically takes between 1 and 10 minutes. You can track progress in real-time in the dashboard, and you'll receive a notification when everything is ready.
Step 4: Embed in Webflow (Static Pages)
Once transcoding is complete, click on your video in the library to access its details. Bunny provides you directly with the ready-to-use embed code.
In Webflow Designer, add an "Embed" element (custom HTML code) where you want to display the video. Paste the code provided by Bunny, which looks like this:
The parameters in the URL are fully customizable:
autoplay=true/false: automatic playback on loadloop=true/false: infinite loopmuted=true/false: sound disabled by defaultpreload=true/false: video preloading
For a background video, keep autoplay=true, loop=true, and muted=true. This is actually required because modern browsers block autoplay of videos with sound to protect the user experience.
Step 5: Integration with Webflow CMS
If you have dynamic videos linked to CMS collections (project portfolio, product catalog, blog posts with videos), integration is just as simple.
Create a new field in your CMS collection, of type "Plain Text" or "Link". In this field, you'll store the identifier or URL of each Bunny video in the format https://iframe.mediadelivery.net/embed/LIBRARY_ID/VIDEO_ID.
In your collection page template, add an Embed element. Build the iframe code by dynamically injecting the CMS field where the URL goes. Webflow will automatically replace the value for each collection item.
Step 6: Optimize for Maximum Performance
To get the most out of your Bunny + Webflow integration, here are some best practices to follow:
- Always keep the
loading="lazy"attribute on the iframe to defer loading of off-screen videos - For background videos, limit duration to 15-20 seconds on loop to reduce total weight
- Use the
preload=trueparameter only for videos above the fold - Lightly compress your source videos with a tool like Handbrake before uploading (even though Bunny handles transcoding, starting with an optimized file speeds up the process)
- Enable HLS in your Video Library settings to benefit from adaptive streaming
Bunny.net vs Alternatives: The Complete Comparison
Bunny.net isn't the only option available for hosting your Webflow videos. To help you make the right choice, here's a detailed comparison with the main market alternatives.
Bunny.net vs Vimeo
On price, Bunny wins hands down. For equivalent usage (storage + streaming), you typically pay 5 to 10 times less with Bunny than with a Vimeo Pro or Business subscription.
On video quality, both platforms offer high-quality adaptive streaming with support up to 4K. It's a tie on this criterion—both solutions are technically excellent.
On the player, Vimeo offers a player richer in native features: chapters, annotations, interactive cards. The Bunny player is more minimal but fully customizable design-wise, which is often preferable for perfectly matching a brand identity.
On analytics, Vimeo offers more detailed statistics with engagement heatmaps and behavioral data. Bunny provides essential metrics (views, geographic location, bandwidth consumed) but remains more basic on this point.
Our verdict: choose Bunny.net for unbeatable value and maximum flexibility. Opt for Vimeo only if you absolutely need advanced behavioral analytics and budget isn't a constraint.
Bunny.net vs Vidzflow
Vidzflow is designed specifically for Webflow, which is its main differentiating argument.
On integration, Vidzflow offers a native app available on the Webflow marketplace. Integration is therefore smoother and happens directly from the Designer without handling any code. Bunny requires copy-pasting an HTML embed, which is still simple but requires an extra step.
On marketing features, Vidzflow stands out with clickable in-video CTAs, integrated lead capture forms, and advanced engagement analytics. Bunny focuses on pure delivery and doesn't offer these marketing options.
On price and limits, Vidzflow starts at $9/month for a maximum of 20 videos, then $19/month for 50 videos. Bunny imposes no limit on the number of videos and often costs less, especially for sites with lots of content.
Our verdict: choose Vidzflow if you're a marketing team that needs advanced conversion features directly in the player. Choose Bunny.net if you have many videos to host and prioritize performance and cost.
Bunny.net vs Cloudflare Stream
Cloudflare is a web infrastructure giant, and their Stream service is technically very solid.
On performance, both platforms offer excellent global performance thanks to their extensive CDN networks. Cloudflare has slightly more points of presence (300+ versus 119), but the difference is rarely noticeable in practice.
On pricing, the models are different. Cloudflare charges primarily by minutes watched, while Bunny charges by bandwidth consumed. Depending on your usage (long vs short videos, number of views vs watch duration), one or the other may be more advantageous.
On player customization, Bunny offers significantly more visual customization options. The Cloudflare player is functional but remains fairly basic in terms of branding possibilities.
Our verdict: if you're already using the Cloudflare ecosystem (CDN, Workers, DNS), their Stream solution integrates naturally with your stack. Otherwise, Bunny.net is generally simpler to configure and offers more flexibility.
Solution Comparison Table
Bunny.net Limitations (Full Transparency)
No solution is perfect, and Bunny.net is no exception. So you can make an informed decision, here are the weak points and situations where other alternatives might be more suitable.
When Bunny Isn't the Best Choice
You need advanced marketing features in the player. Bunny doesn't offer clickable in-video CTAs, email capture forms during playback, or engagement heatmaps. If these features are essential to your conversion strategy, look instead at Vidzflow or Wistia, which specialize in video marketing.
You need detailed behavioral analytics. The statistics provided by Bunny cover the essentials: view count, viewer geographic location, bandwidth consumed, resolutions used. But you won't get detailed data on drop-off points, most-rewatched sections, or the ability to A/B test your thumbnails.
You're looking for 100% no-code integration without ever touching HTML. Webflow integration requires copy-pasting embed code into a custom HTML element. It's very simple to do, but not as seamless as a native app like the one offered by Vidzflow on the Webflow marketplace.
Missing Features to Know About
- No app on the Webflow marketplace: integration is done manually via embed
- Documentation sometimes limited on certain advanced features, although support is responsive
- Customer support only in English: no assistance in other languages available
- Minimum billing of $1/month even if you have zero consumption that month
- User interface that may seem less modern than some competitors (though it's very functional)
These limitations are relatively minor for most use cases. But they deserve to be mentioned so you have a complete picture before committing.
Conclusion: Switch to Bunny.net and Transform Your Webflow Videos
Managing videos on Webflow is often an uphill battle. Between the 30MB limit preventing you from uploading quality videos, automatic compression degrading your files, bandwidth exploding without warning, and the negative impact on your site's performance, frustrations pile up quickly.
Bunny.net solves all these problems with an elegant and economical solution.
You get professional video hosting with no size limits, a global CDN with 119 points of presence for ultra-fast load times, free transcoding up to 4K with HLS adaptive streaming, and a fully customizable player without branding. All for a fraction of the price of Vimeo, Wistia, or other market solutions.
Webflow integration takes less than 20 minutes, even if you've never touched code in your life. And with the 14-day free trial with no commitment, you can test confidently before deciding.
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FAQ: Your Questions About Bunny.net and Webflow
Does Bunny.net work with Webflow CMS?
Yes, perfectly. You can store the URL or identifier of your Bunny videos in a CMS field of type text or link, then dynamically inject it into an embed element on your collection templates. This allows you to easily associate different videos with each collection item (portfolio projects, products, articles, etc.).
Can I use Bunny.net for background videos on Webflow?
Absolutely, it's actually one of the best use cases. Simply configure the parameters autoplay=true, loop=true, and muted=true in your embed URL. Muting is required for autoplay because modern browsers block automatic playback of videos with sound. With Bunny, you no longer have Webflow's 30MB limit and quality remains intact.
How much does Bunny.net actually cost per month?
For a standard site with a few videos and moderate traffic, expect between $1 and $5 per month. Larger sites with lots of video content and high traffic typically stay under $20/month. The pay-as-you-go model means you only pay for what you actually consume, with no surprises.
Is transcoding really free at Bunny?
Yes, standard transcoding is completely free. This includes H.264 encoding in all resolutions up to 4K. Only "Premium Encoding" with advanced codecs (VP9, H.265, AV1) and priority Just-In-Time encoding is charged extra at $0.05 per minute of video. For the vast majority of use cases, free transcoding is more than sufficient.
What is HLS streaming and why is it important?
HLS (HTTP Live Streaming) is the industry standard for adaptive video streaming. Essentially, your video is split into small segments, and the player automatically adjusts quality based on each viewer's connection. Result: no more videos buffering or stuck in low quality. The experience is smooth for all your visitors, regardless of their device or connection.
Is Bunny.net suitable for e-commerce sites on Webflow?
Yes, it's an excellent solution for e-commerce. Product videos, demos, how-to tutorials, customer testimonials... everything works perfectly. The global CDN ensures a smooth experience for your customers wherever they are in the world, which is crucial for conversion. And the bandwidth pricing allows you to scale without blowing your budget.
What happens if I exceed my planned budget?
Bunny operates on pay-as-you-go with no commitment. You can set consumption alerts and even monthly budget limits directly in the dashboard. If you reach the limit you've set, you'll receive a notification and can choose to increase the cap or optimize your usage. No nasty surprises on the bill.
How do I migrate my existing videos to Bunny.net?
Migration is simple: upload your source files to Bunny Stream via the dashboard or API, then update the embeds on your Webflow site with the new codes provided by Bunny. If you have many videos, you can use the Bunny API to automate the upload. The support team can also assist if needed.
Sources and Resources
This article was written using official sources and testimonials from the Webflow community:
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