If you work in web or marketing, you’ve probably already heard of Semrush. YouTube ads, blog posts, LinkedIn influencers… the tool is everywhere. And for good reason: it’s a comprehensive platform designed to help you manage and grow your online visibility.
Key Features of Semrush (by category)
- SEO: Technical audits, rank tracking, backlink analysis
- Traffic & Market: Market analysis and competitive benchmarking
- Local: Local performance tracking and review management
- Content: Tools to optimize SEO and editorial content
- AI SEO: Track how AI-powered search engines present your brand
- Advertising: Campaign management for Google Ads, display, and paid channels
- Social: Performance tracking, publishing, and analytics for social media
💡 And that’s just the beginning. With so many features, it’s best to explore them directly on their website.
One standout aspect? You can integrate GA4 and Google Search Console to centralize your data in a single dashboard.
Review of Semrush
The main strength of Semrush is how it centralizes everything in one place—from technical audits and performance tracking to competitive analysis—all in a clean, intuitive interface.
That said, in 2025, with the rise of generative AI and visibility inside LLMs (Large Language Models), their positioning remains unclear. How will Semrush adapt to this new paradigm beyond traditional reporting? That’s the real question.
“With Semrush, my team saves a lot of time by working on the right content with a more data-driven approach. Everything we do is backed by data, and your tool is fueling our decisions.”— Idan Segal, Head of Organic Growth, Wix
But convenience comes at a cost
When it comes to pricing, that convenience has a price:
- 7-day free trial
- Very limited freemium version
- Then pricing scales by tool category, which can quickly add up if you need multiple modules
Alternatives to Semrush
If you’re looking for more affordable or specialized solutions, here are 2 good alternatives:
- Ahrefs – Great for backlink analysis and pure SEO tracking (similar but more SEO-focused)
- Google Search Console – Free but limited, offering audits, insights, and visibility tracking
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