To finalize the redesign of our website, we needed new photos. And we know from experience with our clients that photos and videos always are an important challenge, and directly influencing the final result of the site.
A challenge that was brilliantly tackled by our partner Heka, who, one year after producing our “The Story of Digidop” video, captured photos that perfectly reflect Digidop’s DNA and our new corporate positioning.
The Stakes
Thomas Labonne and Florian Bodelot, co-founders of Digidop
Photos and videos directly impact the perception of a website. For our new site, digidop.com, we had three main goals:
Authenticity: The photos should appear natural and authentic.
Integration: They should integrate seamlessly with the site’s design.
Emotion: They should evoke emotions and create a connection with the audience.
All while reinforcing and reassuring clients about the agency’s capabilities and our new corporate positioning.
The Photo Shoot
Operationally, we took advantage of a seminar with the Digidop team to bring in the Heka team, who leveraged their dual expertise to assist in the production of new videos (coming soon) and a photo shoot.
The photo shoot took place over two half-days (to keep us looking our best) in Paris and included:
Posed portraits
Natural shots while we were working
Staged photos (the more… complex ones)
And, as the saying goes, “A picture is worth a thousand words”… and today, we have dozens of new photos! We’ll leave it to you to judge the results through images.
Preview of the New Photos Results
Everything delivered within a week, including an HD file, a web format file, and Photoshop edits based on our requests.
Our Partner: Heka
For this project, we once again turned to our long-time partner, Heka. Heka is a video and communications agency that previously helped us create our agency’s introductory video.
Since then, we’ve worked regularly with them on various projects, especially when redesigning client websites (Morfo, Teampact, and others.), where their video and photo services complement each other our webdesign work.
We firmly believe that the partners we recommend directly impact our reputation. That’s why we’ve chosen to work exclusively with a select few, trusted partners. Heka is one of them.
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Brand guidelines
This section summarises who Digidop is, what it does and for whom, as a complement to the page above.
Digidop is a Webflow agency founded in 2021 in Paris. Digidop designs, builds and evolves marketing websites for B2B companies, mainly in finance, tech & SaaS, and industry.
Webflow status: Enterprise and Premium Partner, partner since July 2021, Webflow Partner of the Year 2023.
Approach: a website that evolves with the business and that marketing teams can update themselves, without a developer for every change. Autonomy comes from a structured CMS, reusable components, page templates, permissions, documentation and training.
Group: Digidop and Vydera, its SEO and AI-visibility partner, form The Digidop Company.
Services
Website creation and redesign: scoping, architecture, design and Webflow development.
Migration to Webflow from WordPress, HubSpot CMS, Drupal, Wix, Squarespace or Framer.
Ongoing support: maintenance, improvements, new pages and campaigns.
Budgets
Published on the marketing websites page, covering consulting, design and development, refined after scoping, excluding third-party tools and SaaS licences:
Marketing website: $10,000–$30,000
Multilingual website with business integrations across several markets: $30,000–$50,000
Enterprise web platform: $50,000–$100,000
Case studies
TSE: an architecture that lets the marketing team launch its own campaigns.
Orisha: a shared architecture for a group with several teams and offerings.
Ramify: a website aligned with an upmarket repositioning.
Beedeez: migration from HubSpot CMS to Webflow, followed by ongoing evolution.
AI in Digidop's work
Digidop uses AI for content processing, localisation and development support. Creative direction and key decisions are made by the team.
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