Webflow continues to accelerate its presence across Europe and the Middle East.
After launching the first edition of the Momentum Tour in October 2025, the roadshow returned to Paris in March 2026 for a second edition with a stronger focus on AI, acquisition, and the future of marketing.
In this article, we’re sharing a recap of both Paris editions.
Webflow Momentum Tour 2.0 — Paris, March 2026
On March 25, 2026, we co-hosted with Webflow the second edition of the Webflow Momentum Tour in the heart of Paris.
A premium evening designed to bring together C-level Marketing & Growth leaders to discuss the impact of AI on acquisition, localization, and conversion.
Key Event Information
📅 Date: Wednesday, March 25, 2026
📍 Location: Hotel Normandy Le Chantier (Groupe Machefert) — Paris
🎯 Audience: C-level Marketing & Growth leaders
🤝 Partners: Webflow × Lokalise × Digidop
🎤 Main Topic: GEO / AEO (Generative & Answer Engine Optimization) & vibe-coding
Speakers & Talks
We had the pleasure of hosting:
- Adrian Rosenkranz, CRO at WebflowComing from San Francisco, Adrian shared how AI is reshaping acquisition strategies and how Webflow teams are building in this new paradigm.
- Sophie Krishnan, CEO at Lokalise. Sophie provided key insights on the role of website localization as a growth lever in international marketing strategies.
- Christophe Leroy (Yuri & Neil) & Pierre-Arnaud Destremau (Bulldozer)
A forward-looking discussion on the evolution of acquisition and conversion in the coming years.
Atmosphere & Networking
Beyond the talks, this second edition was also about connections.
The conversations continued over a cocktail and extended into late drinks in a hidden Parisian bar — creating the perfect setting for meaningful exchanges between founders, CMOs, and growth leaders.
Webflow Momentum Tour — Paris, October 2025
The Momentum Tour originally launched in October 2025, with a clear objective: Bringing Webflow closer to its partners and clients across Europe and the Middle East.
The roadshow stopped in four major cities:
📍 Dubai — October 7
📍 London — October 9
📍 Paris — October 14
📍 Munich — October 15
Each event was co-organized with leading Webflow partners, with the presence of key Webflow leaders including Helene Simon (EMEA Director) and Adrian Rosenkranz (Webflow CRO).
The Paris Event 2025
Digidop was proud to co-organize the Paris edition, held at Le Village by CA.
This first edition took place in a morning format, focused on education, product, and strategic discussions.
Agenda Highlights
🕣 8:30 AM — Welcome & Breakfast
🕘 9:00 AM — Opening Talk (Webflow)
🕘 9:10 AM — Acquisition Strategy with Webflow (Ramify)
🕤 9:30 AM — Marketing in the Age of LLMs (Yuri & Neil)
🕙 10:00 AM — Pan-European Web Strategy (Chargemap)
🕥 10:25 AM — Webflow Product Demo (Digidop)
🕚 11:00 AM — Roundtable moderated by Digidop
🕦 11:30 AM — Lunch & Networking
Key Takeaways from 2025
- The rise of LLMs in marketing strategies
- The importance of scalable web infrastructures across Europe
- Webflow’s positioning as a Website Experience Platform
- The growing need for alignment between marketing, design, and tech
Photo highlights from the event in 2025
A Roadshow Built for the Future of Marketing
From 2025 to 2026, the Webflow Momentum Tour clearly evolved. From product and strategy discussions → to deeper conversations around AI, GEO, AEO, and the future of discovery.
This shift reflects a broader reality:
- Search is changing
- Acquisition channels are fragmenting
- Websites are becoming central growth assets again
What’s Next?
The Momentum Tour will continue in 2026 with a renewed ambition: Bringing together European leaders to rethink how brands build visibility, performance, and experience in an AI-first world.
.jpg)
